Nestled in the heart of Jammu and Kashmir’s Pahalgam region, Aru village has earned the prestigious Adventure Tourism Award at the 2024 Best Tourism Villages Competition. This accolade highlights Aru's dedication to preserving its environment while championing sustainable adventure tourism. Launched in 2023, the Best Tourism Villages Competition honours villages that excel in safeguarding their cultural and natural heritage through sustainable tourism initiatives. This year’s edition witnessed an overwhelming 991 entries from 30 states and Union Territories, with 36 villages emerging victorious across various categories. Aru shone brightly in the adventure tourism category, celebrated for its exhilarating trekking trails, skiing adventures, and camping spots.
Surrounded by the Himalayas, Aru promises an idyllic blend of tranquillity and thrilling adventures, offering an escape for travellers seeking natural beauty and outdoor thrills. Here’s what makes this charming village a must-visit destination.