5 Myths About Sustainable Tourism You Should Stop Believing

Sustainable tourism has become a buzzword in the travel industry, with many claiming to champion it—though not all walk the talk. But what does it really mean? At its core, sustainable tourism is about travelling in ways that reduce environmental harm, respect local cultures, and support community economies. It’s not limited to eco-resorts or banning plastic; it’s a broader commitment to managing resources responsibly, so tourism benefits both visitors and host communities—now and in the future. With World Tourism Day around the corner, it’s a timely moment to cut through the noise and rethink what sustainability in travel truly looks like.