When Naman Ajmera joined Los Angeles–based Envoy Mobility as a junior data analyst in 2019, electric vehicles (EVs) still represented a niche. Worldwide sales were just cresting 2.3 million that year. Fast-forward to 2023 and the International Energy Agency counts nearly 14 million electric cars sold—18 percent of all new cars globally—after a 35 percent year-on-year surge.
An Analyst’s Eye for the Gritty Details
Ajmera’s role has evolved significantly over time. “My first dashboard was a single Power BI tab that told us which cars were sitting idle,” he laughs. “Today I’m responsible for everything from reservation flows in the app to the telematics stack that powers real-time support.” Over five years, he has worked across customer support, hardware quality assurance, software QA, project management and, finally, product management—each role enhancing his systems view of mobility.
That breadth proved beneficial during the pandemic. With travel halted and uncertainty high, Ajmera temporarily shifted to customer support to assist riders directly. Meanwhile, Envoy introduced initiatives to support frontline workers—offering discounted access to healthcare professionals in New York and prioritizing regular vehicle maintenance. “For many nurses, our cars were safer than public transit or traditional car share,” Ajmera recalls. “It felt good to be part of something that actually helped.”
Sizing the Opportunity — and Fixing the Friction
The jump in EV adoption masks an equally important shift: how urban residents access those cars. McKinsey estimates that shared mobility—from car sharing to scooter subscriptions—could generate US $500 billion to $1 trillion in annual revenue by 2030. Within that universe, car sharing and “EV-as-an-amenity” services aim to solve a glaring infrastructure gap. A typical multi-family building in the United States still offers fewer than 0.2 dedicated charging stations per dwelling, according to the U.S. Department of Energy—a ratio Envoy is determined to improve.
Ajmera frames the challenge directly: “Buying an EV is easy; regularly charging one in a city apartment is not. We put the car, the charger and the insurance in the garage you already use, then hand you an app that lets you tap ‘unlock.’”
Executing that vision required a strong focus on operational friction. Shortly after Ajmera became product manager, a third-party identity-verification provider shut down with less than a day’s notice. “We had thousands of drivers who suddenly couldn’t get legally cleared,” he says. Over a busy week, Ajmera managed legal approvals, APIs and front-end changes to bolt in new vendors Clear and Checkr. The switchover, completed in under seven days, kept Envoy’s 45-state fleet on the road without a single compliance lapse.
This approach is producing commercial results. Envoy’s revenue grew 40 percent last year, while monthly active users climbed 45 percent. Internally, Ajmera’s rebuilt reservation flow improved trip conversion and increased the Net Promoter Score from 5.2 to 7.5 in nine months. “We don’t celebrate vanity metrics,” he cautions. “But when retention and NPS move together, you know the fundamentals are working.”
Industry analysts believe the fundamentals of shared EV usage are strengthening as well. McKinsey projects the shared micromobility segment alone could be worth US $50 billion to $90 billion by 2030, expanding roughly 40 percent annually from 2019 levels. Ajmera explains that forecast as validation rather than victory: “Growth at that clip will expose every bottleneck in software and ops. My job is to spot the cracks before riders do.”
Building the Infrastructure You Don’t See
When asked about features, Ajmera begins by discussing plumbing. Over the past 18 months, he has managed 36 releases (including app + backend), integrated telematics provider Invers for real-time vehicle health, and rolled out Power BI dashboards that pipe fleet data to property managers and city partners. One internal tool automatically reconciles toll-way CSV files with Envoy’s backend, generating charges to the correct user in seconds instead of hours.
“Great product managers build two things: what the end user taps on a screen, and the invisible scaffolding that makes that tap reliable,” he says. That approach supports Envoy’s next milestone: a fully automated alert engine scheduled for Q3 2025. Alerts will range from low-battery pings to predictive maintenance flags drawn from vibration data—technology Ajmera believes will shave 20 percent off downtime hours.
He stated that technology is a means, not an end. “Real estate developers don’t wake up wanting APIs—they want occupancy rates and green-building points,” Ajmera notes. By integrating directly with property-management systems, Envoy gives landlords granular usage reports that count toward sustainability certifications such as LEED. It is a symbiosis that rivals like Zipcar and Free2Move, which rely on street-parking hubs, struggle to match.
Ajmera is also exploring partnerships with automakers Tesla and Rivian. “OEMs realise that curbside test drives sell cars,” he explains. Letting residents book a Polestar 2 or Tesla Model Y on their own property can become the ultimate showroom. The strategy aligns with broader EV economics: the IEA expects battery costs to continue falling despite raw-material volatility, expanding the addressable pool of drivers.
For now, Ajmera’s focus remains on execution. He budgets weekly time in the call queue to hear unfiltered rider complaints, a habit from his pandemic support days. “You find out quickly whether an elegant KPI really matters when someone’s late for the night shift,” he jokes.
That frontline empathy may be a subtle advantage. As the shared-mobility boom accelerates—and as landlords, cities and climate goals converge—the sector will need leaders versed in both SQL queries and driveway politics. Ajmera, the analyst who kept asking “what else can I fix?”, looks ready for that collision.
“I still introduce myself as a data guy,” he says. “But data is only useful when it gets someone home faster, or makes a property manager say, ‘We need three more EVs.’ If I can keep turning spreadsheets into better streets, that’s success.”
At 28, Ajmera has already woven those spreadsheets into the asphalt of numerous American cities. The next challenge—automating fleets at national scale—may require an even bigger toolkit. Based on his path from dashboards to driveways, he is prepared to build it.
About Naman Ajmera
Naman Ajmera is a product manager and systems thinker with a background in data analytics, software quality, customer support, and digital operations. Currently based in Los Angeles, Ajmera is recognized for his work at Envoy Mobility, a shared electric vehicle platform focused on integrating EV access into residential and commercial properties across the United States.
Ajmera began his journey at Envoy in 2019 as a junior data analyst, where he focused on improving fleet efficiency using Power BI dashboards. Over the years, he moved through multiple departments—including customer support, QA, and project management—each role contributing to a understanding of shared mobility from the ground up. His career trajectory led to his current position as product manager, where he oversees end-to-end product development and system integration for both user-facing features and backend infrastructure.
He has played a key role in streamlining reservation flows, deploying real-time telematics systems, and integrating compliance services that enable Envoy’s operations across 45 U.S. states. Ajmera has also contributed to revenue growth, improved user retention, and optimized internal tools for property managers and municipal partners.
Beyond his technical capabilities, Ajmera is recognized for maintaining direct contact with users by spending weekly hours in customer support queues—ensuring he stays connected to the real-world challenges faced by riders. Focusing on the future of shared mobility, he continues to develop solutions that bridge technology, sustainability, and real estate, helping shape the evolving landscape of electric transportation.
