BharatFare, the new travel-tech platform founded by Aman Thakran, a young entrepreneur from Bajitpur Thakran, Delhi, is moving into its next major rollout phase with a mission to simplify and modernise UK–India flight bookings through a WhatsApp-first approach. The platform aims to offer faster quotes, real-time support and complete fare transparency to travellers across both countries.
Operating through its dual entities — BharatFare Travel & Technologies Ltd (UK) and BharatFare Travel & Technologies Pvt Ltd (India) — the company is positioned to handle the heavy cross-border traffic of families, students and NRIs. Its official websites, bharatfare.com and bharatfare.co.uk, currently host early API integrations, secured payments and initial user-facing features.
Founder Aman Thakran said the idea emerged after observing how difficult it had become for people to get honest prices and reliable support online.
“Most travellers booking UK–India flights face hidden fees, sudden fare hikes, slow websites and confusing support pathways. BharatFare is being built to change that through WhatsApp, where people can instantly get a genuine quote and human guidance,” said Aman Thakran, reflecting on how his roots in Bajitpur Thakran, Delhi, shaped his focus on honesty and accessibility.
WhatsApp-Driven Travel Assistance
BharatFare allows travellers to check fares, compare flight options, and receive final payable quotes directly through WhatsApp. This conversational booking method is designed for NRIs and Indian families who prefer quick, clear and personalised assistance rather than navigating long online forms.
The WhatsApp assistant provides instant responses, making the experience smoother for users booking for elderly parents, emergency travel cases, or last-minute student flights.
Clarity Through Transparent Pricing
Transparency remains the core value of BharatFare.
Every fare quote clearly lists:
Base Fare
Taxes
Payment Gateway Fees
Service Charges (when applicable)
This breakdown eliminates the price jumps often seen on many OTAs during checkout.
“Our goal is to remove confusion. A traveller should see the final price upfront — no tricks, no hidden charges,” said Aman Thakran.
Planned UK QR Campaign
BharatFare is developing a QR-led outreach programme across densely populated Indian communities in the UK including Southall, Hounslow, Ilford, Wembley, Leicester, and Slough. Each QR code will instantly open the BharatFare WhatsApp assistant, making fare checks effortless.
This initiative is expected to roll out once the platform completes its next stability enhancements.
Technology & Backend Development
BharatFare’s infrastructure includes:
Amadeus APIs for accurate flight search
Stripe for secure UK payments
Ongoing API expansions for better fare sourcing
Dedicated engineering teams in both UK and India
The next 12-week development cycle will focus on response speed, improved caching, better UI design and deeper automation inside WhatsApp.
Looking Ahead
According to Aman Thakran, BharatFare’s roadmap includes:
Price alerts for popular UK–India routes
A fare-history analytics dashboard
A comprehensive loyalty programme
Expansion to UAE, Europe and Southeast Asia
A full-feature mobile app
More advanced WhatsApp quick-reply systems
The long-term vision is to make BharatFare the most trusted and community-friendly platform for NRI travellers worldwide.
For more information, travellers can visit www.bharatfare.com or www.bharatfare.co.uk, and access WhatsApp assistance from the official site.
Disclaimer: This is a sponsored article. All possible measures have been taken to ensure accuracy, reliability, timeliness and authenticity of the information; however Outlookindia.com does not take any liability for the same. Using of any information provided in the article is solely at the viewers’ discretion.
