Building Travel With Purpose: Sterling’s Evolving Hospitality Playbook

As India’s travel landscape shifts towards more purposeful and experience-led journeys, hospitality brands are being pushed to evolve beyond conventional formats. Sterling Holiday Resorts has been at the forefront of this change, expanding its footprint while reimagining how travellers engage with destinations. Managing Director Vikram Lalvani shares insights into Sterling’s growth strategy, the rise of circuit-based travel, and how the brand is aligning itself with the changing expectations of the Indian traveller.