In world where design speaks volumes, the logo of Harpic World Toilet Collge (HWTC) tells a resonant tale of dignity, respect and bravery. Drawing inspiration from a global canvas, the genesis of the logo lies in an unlikely place: the intricately designed manhole covers of Japan.
On a recent journey to Japan, I was struck by the beauty of the country’s manhole covers. These mundane objects were transformed into works of art, their intricate patterns and designs a testament to the creativity and skill of the Japanese people.
Though the HWTC logo is inspired by the manhole covers of Japan, it is also a reflection of the ethos of the organisation itself. HWTC is dedicated to transforming the overlooked and undervalued into something profoundly admirable. This is evident in the logo’s design elements, each with a specific meaning.
The drain cover at the logo’s centre represents the openness, honesty, and visibility essential to sanitation workers’ work. The intricate patterns that adorn the logo symbolise the beauty and resilience that can be found in the most unexpected places, much like the lotus that blooms in muddy waters. The medal at the centre of the logo is a tribute to the unparalleled bravery of sanitation workers who perform heroic tasks every day.
The HWTC logo is more than just a symbol. It is a narrative of resilience, a story of transforming the ordinary into the extraordinary, and a tribute to the unsung sanitation heroes who make our world a better place.
In addition to the elements mentioned above, the HWTC logo also incorporates the following features:
Colour: The logo uses a combination of blue and green, which are colours that are often associated with cleanliness, purity, and nature. These colours also convey a sense of calm and tranquillity, which is appropriate for an organisation that is dedicated to improving the lives of others.
Typography: The logo uses a simple and understated font, which is in keeping with the overall design of the logo. The font is also easy to read, which is important for a logo that will be used in various contexts.
Design: The overall design of the HWTC logo is simple and elegant. The logo is easy to understand and remember, conveying the organisation’s values and mission clearly and concisely.
The HWTC logo is a powerful example of how design can be used to tell a story and convey a message. It is a visually appealing and meaningful logo, and it is a fitting tribute to the unsung heroes of the sanitation world.
Divya Sharma is a designer and brand strategist and former staffer of Reckitt.