Sunday, Jul 03, 2022
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Southern Surge: Film Industries Of South Are Doing What Bollywood Used To Do In 70s & 80s, Even Better

Have southern films outsmarted Bollywood? Pushpa’s chin-wipe has cast a spell across the world, as Tamil, Telugu, Kannada and Malayalam films sweep aside Bollywood’s carefully manicured reputations, budgets and delusions of invincibility.

Spectacular Scene from Baahubali: The Conclusion

Reeling under a prolonged spell of recession caused by intermittent closure of theatres and studios due to the pandemic lockdowns, Bollywood finally went into celebration mode in Nov­ember last year, with Rohit Shetty’s Sooryavanshi collecting Rs 200 crore at the ticket counters. Industry honchos took its box office figures as a veritable indicator of the return of the good old days.

Soon, the moribund multiplexes bounced back to life with long queues for advance booking of Kabir Khan’s 83. With B-town’s top-selling pair—Ranveer Singh and Dee­p­ika Padukone—in lead roles, in a movie bas­ed on India’s historic triumph in the cricket World Cup in England, that the film would make record-breaking business was a foregone conclusion.

Additional inputs from Prateek Sur