Tariq Khatri recently presented the results of a digital marketing campaign that has gained attention for its approach. The campaign, executed on Meta platforms, has become a topic of discussion in marketing circles due to its impressive reach and engagement figures.
Khatri’s campaign involved 183 advertisements that targeted diverse audience segments. Over a 90-day period, the campaign reportedly reached approximately 26 million people, generating 56.6 million views and 25.7 million engagements. The engagement rate stood at an exceptional 99%, a figure that significantly surpasses typical industry benchmarks, which generally range between 10-20%.
In addition to these high engagement figures, the campaign was notable for its cost efficiency. With a total expenditure of INR 417,420 (~$5,000 USD), it achieved a cost per engagement of INR 16.24 ($0.19 USD) and a cost per million views of INR 7,370 ($88 USD). Industry analysts have pointed to these figures as an example of how strategic planning can maximize returns in digital marketing.
Several industry experts have attributed the campaign’s performance to strategic audience targeting and data-driven content optimization. Khatri reportedly employed detailed audience segmentation, allowing ads to be customized based on viewer demographics, interests, and browsing behavior. Additionally, the campaign used a structured sequence of advertisements designed to build engagement progressively over time. By delivering personalized content at the right stages of user interaction, the campaign maintained steady momentum and sustained audience interest.
The campaign's results have sparked widespread discussions on marketing forums and social media platforms. On platforms such as Twitter/X, industry professionals have examined the campaign's structure, analyzing its impact on future digital marketing strategies. Some experts have highlighted the campaign as a potential case study in balancing creativity with performance metrics.
While the campaign has drawn praise, it has also sparked debate within the marketing community. Some professionals have questioned whether the exceptionally high engagement rate is sustainable in broader industry applications. However, others have emphasized the campaign’s innovative methods as an example of how strategic content delivery can achieve stronger audience engagement without excessive spending.
Khatri has expressed interest in sharing insights from his campaign with marketing professionals and businesses seeking to improve their digital strategies. He has also mentioned plans to collaborate with brands looking to enhance audience engagement through data-driven methods. Additionally, Khatri has indicated his intention to mentor emerging digital marketers to encourage innovation and strategic thinking in their campaigns.
