FM Pvt Ltd
- The first auctioning of frequencies in 2000. Biggies Zee, Reliance, Living Media tuned in.
- Phase II in 2006 saw Sun Network, Bennett & Coleman, Hindustan Times and a host of others move in
- Phase III, likely early '09, may see news and multiple frequencies operated by one player
- Radio predates TV, but barely gets 3% of the Rs 13,500-crore advertising pie
- There are currently 250 FM channels. Another 700 will be on air by the year-end.
***
F
