Scroll through any travel app or social feed lately, and you’re bound to hit it: AI slop. It’s that endless tide of low-quality, robotic content—texts, images, videos—that promises insider tips but delivers the digital equivalent of soggy instant noodles. Generic, repetitive, sometimes outright wrong, it floods platforms faster than anyone can fact-check. In travel, AI slop shows up as “advice” that’s more about clicks than real trips, turning research into a maze of vague suggestions and glossy, useless images. Fuelled by the speed and ease of AI tools—and the sweet lure of engagement metrics—this flood leaves travellers frustrated, flipping past mountains of shiny fluff just to find one nugget of actually useful info.
India
Lost In The Digital Noise: How AI Slop Is Messing With Travel Planning
Scroll through travel feeds and you’ll hit AI slop: generic, misleading, or robotic content that promises insider tips but delivers fluff. It drowns out real advice, misleads travelers, and turns planning a trip into a digital maze
OT Staff
11 December 2025
Users are increasingly cautious, cross-referencing AI outputs with trusted sources like maps, official tourism sites, and personal contacts Photo: Shutterstock
Users are increasingly cautious, cross-referencing AI outputs with trusted sources like maps, official tourism sites, and personal contacts Photo: Shutterstock
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