Culture & Society

Cupid Inc.: Modern Matchmaking in India - Big Business or Big Promises?

In India, matchmaking is a booming business! From traditional family go-betweens to celebrity matchmakers like Sima Aunty, a vast industry caters to those seeking love. We explore the rise of professional matchmaking, its methods, and the hefty price tag. Is it a guaranteed happily-ever-after, or a gamble with your heart?

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