Advertising, Ads

Bollywood actor Mouni Roy takes selfie with One Plus 7T series mobile phone during the launch of the Experience Store, in Kolkata.

PTI Photo

Bollywood actor Vaani Kapoor at a promotional event, in Mumbai.

PTI Photo

Indian cricketer Mahendra Singh Dhoni at the launch of Panerai watches in Mumbai.

PTI Photo/Mitesh Bhuvad

BWF World Champion PV Sindhu with her father PV Ramana, during the shooting of an advertisment, in Mumbai

PTI Photo

Senior Congress leader Anand Sharma with party spokesperson Randeep Surjewala and other leaders during the launch of the party's publicity campaign, at AICC in New Delhi.

PTI Photo/Manvender Vashist

The ubiquitous Sasha Chettri, face of Airtel

Photograph by Apoorva Salkade

Bollywood actress Tapasee Pannu during a product launch, in Mumbai.

PTI Photo/Shirish Shete

She is not among the sim­­­­peri­­ng, sau­­cily beautiful women that Bol­ly­wood delivers as pin-­­ups of the age. But the achingly desi­rable Disha Patani, who does her lingerie honour by the eff­or­tle­ssly devastating effect of her half-closed eyes and those par­ted lips, has something of the inter­­national in her. Not for her a raunchy dance in a woozily constructed Thugs of Hin­dostan, but a meaty role like that of Jennifer Law­­rence in Red Spa­­rrow.

This image provided by Racing NSW shows an artist’s impression of how horse race advertising will look on the Sydney Opera House. A plan to project a horse racing advertisement on the famed sails of the Sydney Opera House is dividing Australians.

Racing NSW via AP

Bypassers gather around the site where a hoarding collapsed, near Juna Bazar in Pune. Three people were killed and at least six others were injured in the accident.

PTI Photo

Indian cricket captain Virat Kohli during the launch of Tissot Chrono XL classic watch, in Mumbai.

PTI Photo/Shashank Parade

People walk by a Nike advertisement featuring Colin Kaepernick on display, in New York. Nike this week unveiled the deal with the former San Francisco 49ers quarterback, who's known for starting protests among NFL players over police brutality and racial inequality.

AP Photo/Mark Lennihan

Miss World 2017 Manushi Chhillar poses for a photo during a promotional event, in Mumbai.

PTI Photo/Shashank Parade

Didn’t she stand out for being the only family-member disinclined towards acting? What made Shweta Nanda take the inevitable plunge into the family trade isn’t known, but there she was, playing a caring daughter to an aged Amitabh, in a commercial for a jewellery brand.

Photograph by Getty Images

Kendall Jenner attends the Longchamp Fifth Avenue store opening in New York.

Photo by Andy Kropa/Invision/AP

Actress Yami Gautam at the launch of 'Make in India' iVVO mobile phones in New Delhi.

PTI Photo by Atul Yadav

Actress Yami Gautam at the launch of 'Make in India' iVVO mobile phones in New Delhi.

PTI Photo by Atul Yadav

Vehicles drive past billboards of M3M developers near the proposed site for the Trump Towers in Gurgaon, a suburb of New Delhi.

AP Photo/Altaf Qadri

FC Barcelona's Lionel Messi gestures during a commercial event in Barcelona, Spain.

AP Photo/Manu Fernandez

A woman stand near a giant replica of a propeller plane promoting skin care products in Beijing, China. Gimmicky outdoor promotions are a popular way of reaching potential customers for retailers in the Chinese capital.

AP Photo/Ng Han Guan

Indian cricket team captain Virat Kohli at the launch of his brand One8 with sports brand PUMA, in New Delhi.

PTI Photo by Kamal Singh

Indian cricket team captain Virat Kohli at the launch of his brand One8 with sports brand PUMA, in New Delhi.

PTI Photo by Kamal Singh

Toothpastes drawing their credibility from aproned dentists are not new. Even in 1917, Colgate was exhorting us relentlessly. And 50 years ago appeared a personage who’s a signpost of our natio­nal life. The Amul girl, with her passion for butter and news, is a treasure.

Cricketer Rohit Sharma at a promotional event for Adidas after the inauguration of a store in Chennai.

PTI Photo

October, Shoojit Sircar’s latest venture, has the fresh-faced Banita Sandhu, of whom ent­husiasts can’t stop tweeting and gloating. A London-based NRI (do we need that many imports?), Banita was noteworthily cute in a chewing gum advertisement.

The centre of many scandals, the IPL must be transparent

Photograph by Tribhuvan Tiwari

Rakuten CEO Hiroshi Mikitani, right, and Barcelona's Lionel Messi walk together to the stage for a press conference in Tokyo. Messi with his teammates is in the city to introduce Japanese online retailer Rakuten as the main global sponsor of the soccer club.

AP Photo/Eugene Hoshiko

From left, FC Barcelona's Lionel Messi, Neymar, Gerard Pique and Arda Turan pose with their new jerseys during a press conference, in Tokyo. They are in the city to introduce Japanese online retailer Rakuten as the main global sponsor of the soccer club.


A hot air balloon with a message in support of GST (Goods and Services Tax) is readied, ahead of the launch event at midnight tonight, in New Delhi.

PTI Photo by Subhav Shukla

Law student Paras Jain took Emami to consumer court

Photograph by Sanjay Rawat

The words “Iyer preferred” seemed to attract more eyeballs than “groom for my son” in this matrimonial ad placed by Harish Iyer’s mother

Bipasha Basu and Dino Morea in a 1998 ad

An ­advertisement for a denim brand

Photograph by Getty Images

Ranveer Singh has no one to tell him that his chav royalty get-up is wearing thin. Soon, girls like the gorgeous Tamannah won’t step in so readily, especially for a questionable (ad film) dance move like this. Forget him, wouldn’t Boll­ywood claim her?

Photograph by PTI

Vodka shots being administered at the frolicksome Goafest ad festival

Ajay Devgun, SRK, Akshay and the ever shirtless Salman push banians

Sachin Tendulkar at the launch of the BMWi8 in Mumbai in February 2015

Photo by Fotocorp (From Outlook Issue 04 April 2016)

Kohli poses during the launch of the Audi R8 V10 Plus at an Auto Expo in February 2016

Photo by Sanjay Rawat

Toxic Beauty Rajnigandha ads

An Indian worker paints a barrier on a road leading to the ghats near a poster welcoming Japan's Prime Minister Shinzo Abe, in Varanasi.

AP Photo/Rajesh Kumar Singh

Lowered Expectation Competition is now for low-end- clerical jobs

Shekhar Gupta

English As She’s Spoke The language of empowerment

Shekhar Gupta

A poster put up by Shiv Sena in Mumbai, Maharshtra.

PTI Photo

Skore condom ad

It could happen... Sunny Leone, left, in the Manforce ad

Eyeing London Web publicity of Modi’s November trip

Actor Shah Rukh Khan performs at Silver jubilee summit of an International Advertising Association in Kochi.

PTI Photo

Amul's new hoarding.

Courtesy: Twitter

Beware the sting A wall message in a Fatehpur village warns against AIDS

Jitender Gupta

Amul's latest hoarding

Courtesy: Twitter

As Fast As It Looks If one goes across celebrity names fit enough to carry a motorcycle ad along, Akshay won't have many keeping company. So the Honda people didn't have to think much for the launch of their CBR 650F. Did they hunt long for the pillion wench? Dunno. Who's she? Tapsee Pannu.


Showing utter disrespect towards the Indian cricket team, a Bangladeshi newspaper has produced a fake 'cutter' advertisement, in which seven Indian cricketers are seen standing with their heads half-shaven.


The Aam Aadmi Party took on BJP for its front page advertisement in various newspapers listing the achievements of the Narendra Modi government and asking people to vote for it in the Assembly polls tomorrow, saying it is violation of the Model Code of Conduct.

Courtesy: Twitter

BJP advertisements in New Delhi.

Photo by Sanjay Rawat/ Outlook

BJP intensifies its charge against the AAP over #HawalaAtMidnight, targets AAP in its new ad.

Courtesy: Twitter

Aam Aadmi Party Chief Arvind Kejriwal today said that he will complain to the Election Commission against the BJP for allegedly attacking his community in an advertisement.

TV Grab

BJP's controversial ad shows Anna Hazare dead. Arvind Kejriwal, the chief of the Aam Aadmi Party, tweeted that the BJP should apologise for "killing Anna" in a campaign ad.

Courtesy: Twitter

Show your hand A Congress advertisement on a sidewalk in Delhi

Sanjay Rawat

Poster point An anti-caste ad campaign

Sticky hands Hirani was an ad industry man for long, seen here himself in an ’80s Fevicol ad

Ad guru
Alyque Padamsee I am making Jesus Christ Superstar and it has a cast of 50. Because of Whatsapp I am able to keep in touch with them. I wanted a discussion about the play. Ama­zi­ngly, a group discussion had started ins­tantly. My ad line for a mob­ile ad would be ‘it is your umbilical cord to the world’.

One of Nokia’s rural outdoor campaigns

‘Do the Rex’ got 150,000 views in a day

Defending champions Serena Williams and Rafael Nadal during a shoot organised by a sponsor on the sidelines of the upcoming French Open Tennis tournament, in a new renovated swimming pool in Paris.


An advertisement on the upcoming Lok Sabha elections in New Delhi.

AP Photo/Manish Swarup

Actor Ranbir Kapoor rides a bicycle during a promotional event of soft drink major PepsiCo in Bangalore.

AP Photo/Aijaz Rahi

Advertisement for Mole Poblano

The controversial advertisement for which Ford India has apologised. These ads, created by JWT India, were never commercially released but appeared on the website "We deeply regret this incident and agree with our agency partners that it should have never happened," Ford India said in a statement today. JWT India CEO has been quoted as saying that "these were made as posters by individuals. They have never been paid for and were not expected to be released."


Fanning the flames? ‘Vikas Verma’ and ‘Shanti Pandit’ in the ad

Invite to the BJP-organised meet on ‘Bodo Hindu refugees’

As Gurudeb Tagore's 150th birth anniversary celebrations reached a culmination, we received the above, cheekily submitted as a conclusive proof against FDI

A giant billboard advertising clothing is displayed on an office building in Rio de Janeiro, Brazil. Billboards on beachfront buildings, advertising along roadways and soccer fields, will now be torn down under the "Clean Rio" campaign, meant to beautify the town before the 2014 World Cup and 2016 Olympics.

AP Photo/ Victor R. Caivano

Mumbai municipal polls are seeing some recycling of what can perhaps be called Twitter witticisms. First came an ad from the Shiv Sena (with a typo), and then the response from the Congress.

The flex board set up by CPM at Thrukkannapuram in Thiruvananthapuram shows Obama in place of Jesus Christ, in its "reworked" depiction of the "Last Supper" which has upset and offended the Christian community in Kerala.

"To all those who messaged me about the atrocious front page ad in The Hindu‘s Delhi edition on 1 Jan, my view as editor is that this sort of crass commercialisation compromises the image and reputation of my newspaper. We are putting in place a policy to ensure the front page is not used for this sort of an ad again,” Siddharth Varadarajan, Editor of The Hindu, on his Facebook page. The jury is still out as to what would be deemed atrocious and "crass commercialisation" compromising the image and reputation of different publications.

The USA's National Advertising Division of the Council of Better Business Bureaus has ruled that Procter and Gamble’s campaign for CoverGirl NatureLuxe Mousse Mascara, which features country music star Taylor Swiftwill never run again due to "enhanced post-production" and "Photoshopping" to make unrealistic expectations for eyelashes. The picture was accompanied in the ad by a disclosure that the model’s eyelashes had been enhanced post production." The British Advertising Standards Authority recently pulled Lancome and Maybelline ads featuring Julia Roberts and Christy Turlington


People walk past Benetton's "Unhate" campaign at a shop in Paris, France


People walk past Benetton's "Unhate" campaign poster at a shop in Paris, France. This isn’t the first time Benetton has stirred controversy. In the past its ads have depicted a nun kissing a priest and parents grieving over a man dying of AIDS.

AP Photo/Michel Euler

Palestinian leader Mahmoud Abbas with Israeli prime minister Benjamin Netanyahu


North Korean leader Kim Jong-il smooching South Korean president Lee Myung-bak


German Chancellor Angela Merkel and French President Nicolas Sarkozy who have butted heads over a European debt plan recently.


Barack Obama and Venezuela's Hugo Chavez, a longtime Washington adversary. "The White House has a longstanding policy disapproving of the use of the president's name and likeness for commercial purposes," White House Spokesman Eric Schultz has said.


President Obama kissing Chinese President Hu Jintao. "Paramount Leader of the People’s Republic of China - President of the USA." The Benetton press release seeks to put a very lofty aim to the photos dubbed sensationalist by many: The new campaign, the creation of the Foundation and the other initiatives of the UNHATE project reflect Benetton's wish to drive the desire for participation and change that animates the world's citizens, and especially the young, inviting them to play an active, central role in its initiatives, particularly through the internet, social media and other digital applications. This marks a further step forward in Benetton's communications, which elicit intervention and action from everybody, in the name of an "expanded", open democracy, without physical, political, social or ideological boundaries.


"Shockvertising"? Benetton's latest ads -- part of its "Unhate" campaign -- featuring world leaders kissing each other on the mouth, unveiled in major cities, including New York, Milan and Paris, have created a furore, The Vatican has threatened legal action to stop the distribution of the photo montage featuring the pope and Ahmed el Tayeb, the head of Cairo's Al Azhar institution. Benetton has quickly removed ads in Italy showing Pope Benedict XVI in a tight clasp with the imam, in the doctored photo.


Sivaram V.

JULY 2003
David Beckham may have signed a contract with Brylcreem, but Tenzing Norgay got there first. Here’s the unassuming mountaineer in a 1954 advert.

Traffic moves past a giant hoarding advertising the royal wedding of Britain's Prince William and Kate Middleton, in Mumbai.

AP Photo/Rafiq Maqbool

Dairy products manufacturer Amul coming out with a new 'ad' in the wake of CPI(M)-Congress sparring on Kerala Chief Minister VS Achuthanandan's description of Rahul Gandhi as 'Amul Baby'.

PTI Photo/Manvender Vashist