Walk through Riyadh, Jeddah, or AlUla today and you can almost feel the momentum humming under your feet. New hotels are rising faster than the desert sun, cranes punctuate every skyline, and global hospitality giants seem to be in a quiet race to claim their slice of Saudi’s new travel chapter. This is not the Saudi Arabia of even five years ago; this is a nation rewriting its tourism story with ambition, scale, and a surprising amount of style.
International
How Saudi Arabia Is Quietly Rewriting The Rules Of Luxury Travel
From futuristic cities to coastal escapes, Saudi Arabia’s evolving hotel scene reflects the country’s most ambitious tourism vision yet
Rooplekha Das
20 November 2025
Where tradition meets tomorrow, Saudi Arabia unfolds a new era of travel Photo: Visit Saudi
Where tradition meets tomorrow, Saudi Arabia unfolds a new era of travel Photo: Visit Saudi
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