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10 Best Face Serums in India (2023)

In skin care, a serum for the face is a magic potion that delivers concentrated active ingredients directly into the skin.

Best Face Serums in India
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Please note that the prices may vary.

Experts Recommended Skincare Kit for healthy and Hydrated skin

1. Serum: This Serum is a lightweight, fast-absorbing essence that contains 96% snail mucin. Snail mucin is a natural ingredient that is rich in hyaluronic acid, glycoproteins, and proteoglycans, which help to hydrate, repair, and protect the skin.
Cosrx Advanced Snail 96 Mucin Power Essence

2. Supplement: Experts recommend these dissolving strips containing vitamins C and E, and hyaluronic acid, which are all beneficial for dry skin. They have been clinically shown to boost collagen production, reduce inflammation, hydrate the skin, and plump it up.
Stronger me - Glowing Skin

3. Cleanser:  Experts recommend employing a hydrating cleanser custom-tailored for dry skin, formulated with constituents like Hyaluronic Acid. 
Neutrogena Hydro Boost Cleanser

4. Moisturiser: This is a lightweight and non-comedogenic moisturiser that hydrates and mattifies the skin without clogging pores. It contains niacinamide and hyaluronic acid to improve skin texture and reduce the appearance of blemishes.
Plum Green Tea Oil Free Moisturizer | Contains Niacinamide & Hyaluronic Acid

5. Sunscreen: This is a lightweight, non-comedogenic sunscreen that provides broad-spectrum protection against UVA and UVB rays, while also hydrating and nourishing the skin. It contains ceramides to strengthen the skin barrier and vitamin C to protect against free radical damage.
Dr. Sheth's Ceramide & Vitamin C Sunscreen SPF 50+ PA+++

Our Top Picks

Experience a rejuvenating burst of skin vitality with Mccaffeine Vitamin C Face Serum, boasting 15% Vitamin C and 1% Caffeine to brighten your complexion and hydrate for an around-the-clock glow. 

Best for uneven skin tone - The Derma Co 10% Niacinamide Serum - Shop on Myntra

Experience a transformative skincare journey with this Niacinamide and Zinc-infused serum, expertly crafted to fade acne marks, control sebum production, and significantly improve skin texture and uneven skin tone. 

Revolutionise your skincare with this Encapsulated Retinol formula, clinically proven to fight signs of ageing 2X faster, reducing fine lines, wrinkles, and pore size.

Experience the elixir of youth with this ultra-hydrating anti-ageing serum, rich in plant stem cells, hyaluronic acid, and liquorice extracts for vibrant, renewed skin. 

Immerse your skin in a transformative blend of Marine Algae Extract and Rice Milk Extract, proven to ensure even tone and brighten skin within three weeks. 

With plant-based Hyaluronic Acid for intense hydration and an infusion of nine rejuvenating herbs, this lightweight, fast-absorbing serum is your ticket to radiant, plumped, and youthful skin.

Benefits of Applying a Face Serum

  • Face serums are packed with a high concentration of active ingredients. This high potency allows these skincare powerhouses to penetrate deeply into the skin, providing nourishment and treatment from within.
  • Face serums can remarkably enhance skin texture. They offer intense hydration and nourishment, which is beneficial for all skin types, whether dry or oily.
  • Many face serums possess potent anti-ageing properties. They're particularly beneficial for mature skin, targeting fine lines and wrinkles and promoting a smoother, younger-looking complexion.
  • Specific formulations of face serums offer targeted skincare solutions. For example, certain serums are designed to combat acne, while others are made to soothe sensitive skin.
  • Face serums are designed for quick absorption. They penetrate deeply into the skin without leaving a greasy residue.
  • They're also designed to complement other skincare products. They can enhance your moisturiser's or night cream's benefits, contributing to a comprehensive skincare routine.

What to Look for in a Face Serum

  • Consider your skin type when choosing a serum for your face. Dry skin might benefit more from a hyaluronic acid serum for intense hydration, while oily skin might prefer a serum with oil-control ingredients.
  • If you're dealing with dull, stressed skin, a serum with antioxidants can help. For sagging skin, a collagen serum might be beneficial. For brightening and boosting glow, vitamin C serum is a go-to choice.
  • Consider the potency and concentration of these ingredients. The higher the concentration, the more potent and effective the serum. But higher concentrations could also mean a higher chance of skin irritation, so always do a patch test.
  • Consider the texture and absorption of the serum. A good serum should have a light texture and should be quickly absorbed into the skin.
  • Ensure the serum formulation is compatible with your existing skincare products for the best results.
  • The packaging is crucial. Many active ingredients are sensitive to light and air. Thus, opt for serums in opaque, air-tight containers.
  • Brand reputation and reviews are also worth considering. This helps ensure you get a high-quality serum that other customers have found effective.

10 Best Face Serums 

This mCaffeine Vitamin C Face Serum is designed for all skin types, enriched with powerful antioxidants to improve skin glow, reduce dark spots and pigmentation, and boost sun protection.

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Best Face Serums in India

Price: Rs.629

Key Ingredients

  • 15% Vitamin C
  • 1% Caffeine
  • Green Tea Extracts

When and How to Use

  • Apply this serum to your face daily, preferably in the morning after cleansing and toning but before moisturising. Gently massage it into your skin until fully absorbed.

Positives

  • Enriched with 15% Vitamin C and 1% Caffeine.
  • Reduces dark spots and pigmentation.
  • Boosts sun protection.

Negatives

  • The serum might feel a bit sticky due to the high concentration of Vitamin C.

User Feedback

  • Many users noticed improved skin glow and reduced pigmentation.
  • Few users noted the serum felt a bit sticky on their skin.

Our Product Testing Expert's Opinions and Observations

  • This serum does live up to its claims. The skin looked brighter and more radiant.

Who Should Buy This?

  • People looking for a vegan, paraben-free, and SLS-free serum.
  • Those who want to improve skin glow and reduce pigmentation.

Helpful User testimonial

  • “My pigmentation is getting a little better, and now I have ordered the next bottle, Go for it.”

The Derma Co Niacinamide Face Serum is a potent anti-inflammatory skincare solution designed to fade acne marks, fight acne, and regulate sebum production. Perfect for all skin types.

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The Derma Co 10% Niacinamide Serum

Price: Rs.526

Key Ingredients

  • Niacinamide

When and How to Use

  • This serum should be used daily, preferably at night after cleansing and toning, but before applying your moisturiser. Gently massage it into your skin until it's fully absorbed.

Positives

  • Infused with Niacinamide which is known to help with acne and acne scars.
  • Helps in controlling sebum production.

Negatives

  • Being unscented, those who prefer fragranced skincare might not enjoy using this product.

User Feedback

  • Many users noticed a reduction in acne and acne marks.
  • Users reported fewer breakouts and improved skin texture.

Our Product Testing Expert's Opinions and Observations

  • Upon testing, we found this serum to be effective in controlling acne and reducing acne marks. 

Who Should Buy This?

  • People who are dealing with acne and acne scars.
  • Those who wish to control excessive oil production on their skin.

Helpful User testimonial

  • “It works well if we follow the routine of applying it two times a day and keep cleaning the face at least 2 times.”

The FoxTale Retinol Face Cream is a fragrance-free, anti-ageing skincare solution designed to firm skin, reduce fine lines and wrinkles, and minimise the appearance of pores. Suitable for all skin types.

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Foxtale 0.15% Beginner Friendly Retinol Night Serum for Anti-Ageing

Price: Rs.496

Key Ingredients

  • Encapsulated Retinol

When and How to Use

  • Apply this cream to your face daily, preferably in the evening after cleansing and toning. Gently massage it into your skin until it's fully absorbed.

Positives

  • Contains encapsulated retinol that works 2x faster than regular retinol.
  • Reduces fine lines, wrinkles, and the appearance of pores.

Negatives

  • Retinol can cause skin irritation or sensitivity, particularly for first-time or sensitive users.

User Feedback

  • Many users noticed firmer, younger-looking skin with visibly reduced fine lines and wrinkles.
  • Users reported improved skin texture and smaller pores.

Our Product Testing Expert's Opinions and Observations

  • Upon testing, we found that this cream shows promising results in reducing fine lines and improving skin texture. 

Who Should Buy This?

  • People seek to fight signs of ageing like fine lines and wrinkles.
  • Those looking to improve skin texture and minimize the appearance of pores.

Helpful User testimonial

  • “It's a beautiful product; I actually love my skin now. Used it for around 3 weeks. My skin is glowing and looks much younger and healthy, clean.”

The Plum Hyaluronic Acid Face Serum is a fast-absorbing, ultra-hydrating solution designed for normal skin types and enriched with plant stem cell extracts, hyaluronic acid, and liquorice extracts.

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Plum Bright Years Cell Renewal Serum| Ultra-hydrating Serum

Price: Rs.1,271

Key Ingredients

  • Hyaluronic Acid
  • Plant Stem Cell Extracts
  • Licorice Extracts

When and How to Use

  • Apply this serum to your slightly moist skin right after cleansing and toning. Apply tiny dots all over your face. Then, while your face is still wet with the serum, tap lightly with your fingertips to allow the serum to sink in better. 

Positives

  • Rich in hyaluronic acid for deep hydration.
  • Contains plant stem cell extracts and liquorice extracts.
  • Gives a fuller and taut appearance to the skin.

Negatives

  • Specifically formulated for normal skin, those with particularly dry or oily skin might not see the same benefits.

User Feedback

  • Users reported deeply nourished, rejuvenated skin.
  • Many noticed a visible reduction in dark circles and smoother skin texture.

Our Product Testing Expert's Opinions and Observations

  • Upon testing, we found that this serum provides a noticeable hydration boost. It seems particularly beneficial for those with normal skin

Who Should Buy This?

  • People with normal skin seek an ultra-hydrating serum.
  • Those looking to minimize dark circles and smooth out wrinkles.

Helpful User testimonial

  • “Once you start using it, you will never ever prefer any other serum, guys. Trust me. You will be habitual. One of the best serums ever.”

The Vilvah Hyaluronic Acid Face Serum is a fragrance-free, brightening skincare product designed for all skin types.

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Vilvah Store Milk Drops Brightening Serum

Price: Rs.640

Key Ingredients

  • Marine Algae Extract 
  • Rice Milk Extract.
  • Hyaluronic Acid

When and How to Use

  • Apply a few drops to your face in the mornings and nights on cleansed, damp skin. Let it absorb into your skin.

Positives

  • Contains vegan active Marine Algae Extract for skin brightening.
  • Rice Milk Extract corrects skin texture and reduces the appearance of dark spots and freckles.

Negatives

  • Some users might experience initial sensitivity or reactions as it's a concentrated serum.

User Feedback

  • Users noticed an improved, brighter complexion and reduced appearance of dark spots and freckles.
  • Many appreciated the ultra-light formula and its deep absorption.

Our Product Testing Expert's Opinions and Observations

  • Upon testing, we found that this serum provides impressive hydration benefits, and with consistent use, skin brightness and texture improved noticeably.

Who Should Buy This?

  • People with any skin type looking for a skin-brightening solution.
  • Those seeking to reduce the appearance of dark spots and freckles.

Helpful User testimonial

  • “Very easily, it gets absorbed, and it's lightweight and watery. Works well if you use it to remove Pigmentation and dark spots.”

The Blue Nectar Face Serum is a potent skincare formula armed with natural Vitamin C from Amla Oil and Hyaluronic Acid. Its benefits include intense hydration, dark spot reduction, and anti-ageing properties. 

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Blue Nectar Ayurvedic Vitamin C Face Serum

Price: Rs.545

Key Ingredients

  • Amla Oil
  • Vitamin C
  • Hyaluronic Acid

When and How to Use

  • Use this serum for morning and evening applications as part of your daily skincare routine.

Positives

  • Contains high levels of Vitamin C from Amla Oil for powerful dark spot reduction.
  • Hyaluronic Acid provides intense hydration, plumping up the skin and reducing fine lines.

Negatives

  • The unscented formula might not appeal to users who prefer fragranced skincare products.

User Feedback

  • Users reported an improvement in skin hydration, radiance and a reduction in dark spots over time.
  • Many users appreciated the lightweight and fast-absorbing formula.

Our Product Testing Expert's Opinions and Observations

  • We found the Blue Nectar Face Serum to be effective in providing hydration and reducing the appearance of dark spots over a month of consistent use. 

Who Should Buy This?

  • Is anyone looking for a skincare product that provides intense hydration and promotes glowing skin?
  • Individuals aim to reduce dark spots, fine lines, and other signs of ageing.

Helpful User testimonial

  • “It is a very impactful full-face serum I have tried so far.
  • It is so easy to use and refreshes and moisturises the skin very deeply.”

DOT & KEY's serum is a powerful, cruelty-free skincare product that enhances skin hydration. This product is specially formulated to smoothen wrinkles and fine lines and improve skin elasticity by boosting collagen production.

Price: Rs.475

Key Ingredients

  • Pomegranate
  • Encapsulated Retinol

When and How to Use

  • Apply 3-4 drops of the serum on clean skin and massage gently until completely absorbed. It's suitable for daily use and should be followed with a moisturiser and sunscreen.

Positives

  • Enriched with pomegranate and encapsulated retinol, improving skin elasticity and smoothing fine lines and wrinkles.
  • Boosts collagen production, promoting a youthful appearance.

Negatives

  • May not be suitable for those with sensitivity to retinol.

User Feedback

  • Users reported improved skin hydration and elasticity after consistent use.
  • Many appreciated the product being cruelty-free and free from potentially harmful ingredients.

Our Product Testing Expert's Opinions and Observations

  • The DOT & KEY serum performed well during testing, particularly its hydration and skin-smoothing capabilities. 

Who Should Buy This?

  • Individuals aiming to improve skin hydration and elasticity.
  • Users seeking to smoothen fine lines and wrinkles.

Helpful User testimonial

  • “Despite being so lightweight, it still works like a charm. My skin is extremely sensitive, but I had no reactions due to this product. Feels super healthy and glowing.”

LAKMÉ's luxurious skincare product is a nourishing and radiant skin solution that combines a serum's and oil's power.

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LAKMÉ Absolute Argan Oil Radiance Overnight Oil-in-Serum

Price: Rs.599

Key Ingredients

  • Morocco Argan Oil

When and How to Use

  • Apply the concentrate at night so that your skin can soak in the goodness of the serum. Wake up to nourished and radiant skin. Follow up with the oil in crème during the day for best results.

Positives

  • Infused with Morocco Argan Oil, it offers superior nourishment.
  • The product combines the benefits of a serum and oil, providing comprehensive skincare.

Negatives

  • May not be suitable for people with oily or sensitive skin.

User Feedback

  • Users reported waking up to radiant and nourished skin after consistent use.
  • Many appreciated the lightweight formula and the absence of an oily residue.

Our Product Testing Expert's Opinions and Observations

  • LAKMÉ's skincare product performed quite well during the testing process. The product effectively nourished, and Morocco Argan Oil's presence gave it an edge over other skincare products. 

Who Should Buy This?

  • Those seeking a radiant and nourished look for their skin.
  • Individuals who desire the benefits of both a serum and an oil.
  • Suitable for people with normal skin.

Helpful User testimonial

  • It is such a great product. It is non-sticky and smoothens the skin as well. After massaging, only 2-3 drops at bedtime give a natural glow to our skin. The oil is ideal for overnight nourishment.

L'Oreal Paris presents a lightweight face serum with 50X smaller Micro Hyaluronic Acid. This product is designed to intensely hydrate, smooth, and re-plump skin, reducing fine lines by -60%. 

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L'Oreal Paris Revitalift Hyaluronic Acid Lightweight Face Serum

Price: Rs.664

Key Ingredients

  • Micro Hyaluronic Acid

When and How to Use

  • Apply this moisturising serum daily, in the morning and at night. Apply to a clean face and neck, gently massaging until fully absorbed.

Positives

  • Formulated with 50X smaller Micro Hyaluronic Acid for intense hydration.
  • The serum is lightweight, allowing for comfortable daily wear.
  • Can reduce fine lines by up to -60% with regular use.

Negatives

  • Results may vary across different skin types and conditions.

User Feedback

  • Users reported improved skin hydration and texture after regular use.
  • Users appreciated the reduction of fine lines.

Our Product Testing Expert's Opinions and Observations

  • The L'Oreal Paris serum, with its Micro Hyaluronic Acid, showed significant promise in providing intense hydration to the skin.

Who Should Buy This?

  • Those looking for a product that provides intense hydration.
  • Individuals seeking to reduce the appearance of fine lines.
  • Those who prefer lightweight daily use serums.

Helpful User testimonial

  • “It's just been a month since I am using this product. You can literally spot the difference. Your skin will look more plump and nourished.”

Ayuga presents a 100% Kumkumadi Skin Radiance Facial Oil with the enchanting scent of Saffron. The oil, formulated with natural oils and herbs like saffron and lotus extracts, is designed to reduce dark spots and pigmentation and impart a radiant glow to your skin.

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Ayuga 100% Kumkumadi Skin Radiance Face Oil

Price: Rs.559

Key Ingredients

  • Saffron
  • Kumkumadi Oil

When and How to Use

  • Apply this facial oil to clean skin for optimal results, massaging gently until completely absorbed. Follow up with your preferred moisturiser if required.

Positives

  • Formulated with natural ingredients such as saffron and lotus extracts.
  • It deeply hydrates and moisturises, leaving the skin soft and plump.

Negatives

  • Results may vary across different skin types and conditions.

User Feedback

  • Users appreciated the product's ability to hydrate and soften the skin.
  • Many reported a noticeable reduction in dark spots and pigmentation.

Our Product Testing Expert's Opinions and Observations

  • The Ayuga Kumkumadi Skin Radiance Facial Oil is an impressive product, especially considering its all-natural formulation. 

Who Should Buy This?

  • Those looking for an all-natural product to reduce dark spots and pigmentation.
  • Individuals seeking a deeply moisturising facial oil.

Helpful User testimonial

  • “Skin feels plumper up. And no longer feels dry and tight as before my usual moisturiser.”

Frequently Asked Questions

1. What is the concentration or potency of the active ingredients in the serum?

The concentration or potency of the active ingredients varies between products. Generally, a higher concentration implies increased effectiveness, but it could also mean a higher risk of skin irritation, particularly for sensitive skin.

2. How long does it typically take to see results with this serum? 

On average, you might start seeing changes in your skin in about four to six weeks, depending on the serum and your skin condition. However, applying the serum consistently is crucial to get noticeable results.

3. Can this serum be used in conjunction with my current skincare routine and other products I use?

Most serums can be seamlessly integrated into your existing skincare routine. Applying your serum after cleansing and toning but before applying your moisturiser is recommended.

4. What is the shelf life of the serum, and does it require any specific storage conditions?

Most serums have a shelf life of one to two years. To maintain the potency of the active ingredients, it's best to store your serums in a cool, dry place, away from direct sunlight and extreme temperatures. 

Conclusion

In conclusion, a serum for the face can serve as a powerful addition to your skincare routine. With regular use, a good serum can help you achieve and maintain healthy, radiant skin. 

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