Advertisement
Monday, Oct 25, 2021
Outlook.com
Outlook.com

From Cricket To Online Gaming, Here's Why China Sits In The Heart Of Indian Sports

Multinational Chinese companies like Tencent, BBK Electronics and Alibaba have major stakes in companies involved with Indian sports, especially cricket and eSports

From Cricket To Online Gaming, Here's Why China Sits In The Heart Of Indian Sports
| BCCI
From Cricket To Online Gaming, Here's Why China Sits In The Heart Of Indian Sports
outlookindia.com
2020-06-25T10:57:52+05:30

China virtually sits in the heart of Indian sports. From the cash-rich Indian Premier League to the Indian Olympic Association, from personal endorsements worth millions to online gaming and eSports, Chinese brands or investors have captured Indian entities in a major way.

(More Sports News)

Since the Galwan standoff between the armies of India and China on June 15, the call for boycotting Chinese goods continues to grow louder. Sports has not escaped its tentacles and the first target was the Board of Control for Cricket in India that has billion-dollar deals with Chinese brands or companies funded by investors from the land of the dragon.

While top talent management companies have remained quiet and waiting for the brouhaha over 'Boycott China' to die down, online gaming companies like Dream11 and Paytm, have remained largely under the radar. Dream11 is involved with at least six of the eight IPL franchises.

ALSO READ: Why Virat Kohli, PV Sindhu Have Become 'Soft Targets' Of Boycott-China Supporters

Chinese companies are major stake holders in India's 6,000 crore-plus online gaming market. PUBG Mobile, one of the most popular online games, was developed by Chinese developers who received funding from Tencent.

While Paytm First Games -- the company was darling of Indians when demonetisation took India by storm in November 2016 -- did not comment about its relationship with Alibaba, Dream11 has clarified that it is a wholly Indian owned company with 'minority' stake held by the multinational company, Tencent. Multiple business reports however indicate that Tencent has majority stakes in Dream11, an official sponsor of BCCI.

Here's a list of Indian sports entities that are either in a direct relationship with a Chinese brand or have a tie-up with an Indian company that has Chinese stakes. Details collated from reports and available data.

CRICKET

Board of Control for Cricket in India

1. Team sponsor: Byju's - Tencent has minority stake in Byju's. Valuation: 1079 crores for five years

2. Title sponsor: Paytm - Alibaba has 37.15% stake in Paytm. Valuation: 326.8 crores for five years or 3.8 crore/international match at home

3. Official sponsor: Dream11 - Tencent has majority stakes (as per media reports)

ALSO READ: Boycott China: No Date Fixed For IPL's Governing Council Meeting, BCCI Waiting 'Financial' Report

Indian Premier League

1. Title sponsor: VIVO. It is a 100% Chinese brand marketed by BBK Electronics. Valuation: 2200 crores for five years

Dream11 has clarified that it is a wholly Indian owned company with 'minority' stake held by the multinational company, Tencent. Image Credit: BCCI

2. Official partners: Dream11 (Tencent) and Paytm (Alibaba)

3. Associate sponsors: Dream11, Swiggy (5.27% Tencent) and Byju's

IPL Teams with Chinese links

1. Royal Challengers Bangalore: Zomato, where Alibaba has 23% stake, is an associate sponsor

2. Chennai Super Kings: Dream11 is an associate sponsor

3. Kings XI Punjab: Dream11 is a sponsor

4. Delhi Capitals: Dream11 and Paytm are sponsors

5. Rajasthan Royals: Dream11 is a sponsor

6. Mumbai Indians: Dream11 is a sponsor

ALSO READ: Boycott China: BCCI To Review Lucrative IPL Sponsorship Deals

INDIAN OLYMPIC ASSOCIATION

1. Chinese sports gear brand Li-Ning is a sponsor for the Olympics

INDIVIDUAL ENDORSEMENT DEALS

1. PV Sindhu (badminton) - Li Ning. Valuation: Approximately 50 crores over 4 years

2. Kidambi Srikanth (badminton): Valuation: Approximately 35 crores over 4 years

3. Virat Kohli: iqOO smartphone (marketed under BBK electronics that also markets Vivo and Oppo). Valuation not known.

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

'Phir Bhi Dil Hai Hindustani': Shah Rukh Khan As The Symbol Of Indianness

'Phir Bhi Dil Hai Hindustani': Shah Rukh Khan As The Symbol Of Indianness

SRK’s persona evokes the kind of Indianness that denies categorisation into singular, exclusive identities. And thrives on making others feel welcome.

Aryan Khan Case: Witness Alleges NCB Asked For Rs 18 Crore Bribe From Shah Rukh Khan

Aryan Khan Case: Witness Alleges NCB Asked For Rs 18 Crore Bribe From Shah Rukh Khan

Aryan Khan, who is currently lodged in Mumbai's Arthur Road Jail, was arrested on October 2 on a cruise in connection to the possession of illegal drugs.

T20 World Cup: Pakistan Break Jinx Vs India In Style

T20 World Cup: Pakistan Break Jinx Vs India In Style

Babar Azam (68) and Mohammad Rizwan (79) made light of a 152-run target to help Pakistan break a World Cup jinx against India.

Love, Longing And Shah Rukh: Growing Up With DDLJ In The Time Of Mandal And Kamandal

Love, Longing And Shah Rukh: Growing Up With DDLJ In The Time Of Mandal And Kamandal

Shah Rukh Khan called himself a peddler of love. That’s better than the pitches selling religion. Love is all we need now.

Advertisement