Ms. Brindha Padmanaabhan - a former engineer in the research & development department of a global organization, mother of a beautiful daughter and now a successful first-gen entrepreneur! Since her childhood, it has always been her dream to run an organization of her own, and therefore the motivation came from within right away. When she was asked “Where do you want to see yourself in the next 10 years?” her vision flourished.
Switching from a thriving corporate career, she along with her husband Mr. Anand Krishnamoorthy started Wedtree (a popular return gift retail company with Omnichannel presence), in August 2013. Soon after in 2016, Ms. Brindha acquired Prashanti Sarees - a daring decision against all odds. Prashanti sarees then was most popular among the silk cotton saree lovers! A huge business transformation by Brindha, Prashanti Sarees now holds millions of women’s hearts captive! She introduced 100+ varieties of sarees that most women never even knew existed. Prashanti sarees now also specializes in silk sarees where they feature Vaibhogam (Festive Kanjivaram sarees), Vadhanam (Divine weaves of Banaras), Madhuram (Soft silk sarees) and Nalina (Handpicked Kanjivaram sarees)! From simple and budget friendly sarees, casual wear sarees, and workwear sarees to fancy sarees and bridal sarees, they have sarees for every woman!
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Brindha has now established Prashanti sarees as the World’s most favorite fashion brand that caters to every woman’s dream of possessing beautiful sarees that speak their class and calibers. She realized that not only does she love sarees, but had deep aspirations in working with weavers to create sarees that suit the taste of every woman. Sarees are woven from ‘Thari’ across different states with highly skilled weavers. She comes up with very innovative notions for unique designs, pattern permutations and color combinations. She travels to various parts of India to personally curate sarees and handpicks each of them to present to her customers.
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The year 2020 was definitely a game changer for Brindha when Covid forbade her from connecting with the saree lovers. To connect with the saree lovers across the world during the pandemic,, she used social media as a platform to cater to their requirements as well! She started a youtube channel, simple and neat! Soon she had a huge fan following for her lovely presentation and the exquisite collection she presents. At present, she has a huge global audience across the world for her videos that stream on Youtube everyday!
From humble beginnings as a team of 10, Brindha now has a strong team of 500 individuals. She runs 4 exclusive stores for Prashanti - 1 in Chennai, 2 in Bengaluru and 1 in Hyderabad and 1 exclusive store in Chennai for Wedtree. They also deal online to deliver sarees to enthusiasts all around the world.
Nowadays, modern women certainly find it hard to balance their work and personal life. They face numerous scenarios that test their strength and once they overcome it all, a successful businesswoman is born. Business is incredibly challenging. You can do it with passion for one or three years, but it is crucial to maintain and expand an organization. You need to have a vision for your goal and a strategy to carry it out really well. Here, we have a living example - Ms. Brindha Padmanaabhan! She did have both vision and strategy which made Prashanti Sarees a go-to brand for saree enthusiasts and Wedtree a one-stop shop for all gifting needs.
Brindha is indeed a very special person who inspires many budding women entrepreneurs around the world! It is time for us to salute & support women like her who sail through all odds and set up their own businesses. She believed in herself & still unleashing her potential everyday thus fulfilling her dream of becoming a ‘successful businesswoman’!!
“Kudos to this WONDER WOMAN..!”
