That there is a global market of appreciation and reward for well-meaning, bleeding heart initiatives (short on actual labour) for the targeted good of a community is well known. To game the thing to one’s advantage, one has to keep the message as vague as possible, then juxtapose it with high resolution imagery and propaganda. Thus with Jacqueline Fernandez. As demonstrated in these pages before, as a contortionist she has no parallel in Bollywood. She truly can rock, she shows here, a fetching leotard and stockings in delicious profile, with a tumble of hair for effect. What about her vaunted initiative, SheRox? It is to “empower women, be united, laugh, inspire and dream together…to create a safe space for common folk”. For this great, good burst, Jackie made it to an equally vague ‘list’ of inspiring people. Ah then, but she doth inspire, doesn’t she?