Imagine strutting down the runway not with a glitzy clutch or a leather tote but with a paper bag swinging effortlessly from your arm. Yes, it's a thing!
Those cute paper bags you used to get at high-end stores are now stealing the spotlight as the latest must-have fashion statement.
It all started when Kim Kardashian took to Balenciaga’s runway in early December, turning heads with her chic supermarket paper bag. But this was no ordinary bag.
It was a collaboration between Balenciaga and Erewhon, the cult-favorite grocery store in Los Angeles. Models and influencers followed suit, parading these high-fashion paper bags adorned with flower bouquets.
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Even Italian luxury fashion house Bottega Veneta hopped on the trend, featuring rapper A$AP Rocky in their advertisements, proudly carrying a brown supermarket paper bag. This particular piece, known as the "Medium Brown Bag," boasts a suede-lined calfskin construction and comes with a hefty price tag of £2000.
Recently, in the streets of London, former Eternal singer Louise Redknapp flaunted a sizable Dior paper bag, while the queen of fashion herself, Sarah Jessica Parker, showcased a Fendi version.
And if you're worried about breaking the bank to join this movement then you are totally in the wrong place. Resale sites like eBay have become treasure troves for fashion enthusiasts looking to snag empty paper carrier bags from luxury brands.
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Chanel and Balmain bags, devoid of any actual merchandise, can fetch a handsome sum of £65. The iconic orange Hermes bag starts at £45, while the box itself commands a starting price of £200. For a Smythson bag with matching tissue paper, the price tends to hover around £40.
If variety is what you seek, a set featuring eight different brands – including Gucci, Burberry, and La Mer – starts at £114.
But wait, there's more! TikTok has hacks for turning designer paper bags into sturdier ones by wrapping them in plastic.
So, the next time you're at the checkout and they hand you a paper bag, remember – you might just be holding the hottest fashion accessory of the season.
