Looking for the best UK bookmakers? That's a tough task. After all, where do you begin with all the options available?
If we were in your shoes - we'd leave this one to the experts. You don't want to get pulled in and hoodwinked by less-than-reputable operators.
We've got you covered right here - starting with our top choice, Luckland - which delivers an excellent combined sports betting platform and a traditional casino service.
They're far from the only highlight, however. There are eight other alternatives to take a look at, each worth your time.
Ready to check them out?
Best UK Bookmakers
- Luckland: Best Overall
- Grosvenor: Best for Bonuses
- Mr. Play: Best for Winnings Boosts
- All British Casino: Best for Cashback
- Kwiff: Best for Mobile Betting
- 888 Sport: Best for Football Betting
- Luckster: Best for Combo Bets
- ZetBet: Best for Instant Win Games
- Bet Target: Best for Bet Builders
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1. Luckland - Best UK Bookmaker Overall
18+ New depositing players only. Minimum deposit is £.20 to claim a maximum bonus of up to £50. Full T&Cs apply.
Pros:
- 160k prize pool
- Instant bank payment
- £10 bonus sport bets
- Cash Out
- Bet Builder
Cons:
- Needs livening up design wise
General Features: 5/5
Luckland is a stellar example of a UK betting site, featuring high-quality platforms for both casino and sports betting.
Along with the general features you'd expect from a top betting site, such as diverse markets and a large library, Luckland also delivers excellent quality-of-life features such as cash out and bet builder, delivering a truly customisable player experience.
Bonuses: 5/5
Luckland Sports Welcome Offer: New users are given the opportunity to earn a £10 bonus bet credit by registering and wagering a total of £15. PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap are all excluded from this promotion, so be careful on the deposit method you use.
Other Features: 4.85/5
Aside from providing a high quality blend of casino and sports betting, Luckland also excels by offering up an instant bank withdrawal policy. That means you can get your hands on your winnings as quick as you deposit them. Magic.
2. Grosvenor – Best UK Bookmaker Bonuses
18+ Only valid for new UK players. Place a total stake of £10 and get £5 odds token each way for a total of £10. Full T&Cs apply.
Pros:
- Double the odds promo
- Prestigious national reputation
- Top quality poker rooms
- Scratch and win
- Top cashback offers
Cons:
- Lack of e-wallet payment methods
General Features: 4.95/5
Grosvenor already have a well established reputation as a key figure in the UK's hospitality industry. That puts it in prime position to deliver an exceptional online gambling experience - and it does.
With a healthy casino featuring games from a wealth of iGaming software developers, and a sportsbook that includes incredible offers on horse racing, football betting, and more - it really is the complete package.
Bonuses: 4.85/5
Grosvenor's Double the Odds Promo: Upon registering at Grosvenor, new players will be given a double the odds token on all first bets up to the value of £10, or £5 each way.
Grosvenor Scratch and Win: Each day players are given the opportunity to play a virtual scratch card. If they match three symbols, they win a prize.
Grosvenor's Horse Racing Cash Back: If a horse you bet on finishes second to the starting price favourite, you'll be refunded your money up to £20.
Grosvenor's Sport Club: Earn a £5 bet each week if you've staked £25 the week beforehand. Make a wager between Monday at 00:00 GMT until Sunday at 23:59 GMT up to a minimum of £25 each week to receive a bonus bet.
Other Features: 4.8/5
Grosvenor's brand recognition puts them in good stead amongst players in the industry, who no doubt have good memories of their brick and mortar establishments across the country. Even without this though, Grosvenor still delivers an excellently packaged betting platform that deserves its spot on the list.
3. Mr. Play – Top UK Bookmaker for Winnings Boosts
18+. New UK players only. Minimum deposit £10 and get up to £10 in bonus tokens. Full T&C's apply.
Pros
- Playboost feature
- Instant bank withdrawals
- £10 bonus bet
- Mr. Play sports magazine
Cons
- Few available promotions
General Features: 4.85/5
Mr. Play offers up a top quality casino alongside a solid sportsbook thats packed with opportunities for bettors of all stripes. Whether you're looking for some classic Las Vegas action with progressive jackpot slots and exciting roulette variations, or you just want to place a bet on the weekend's footy action - Mr. Play's got you covered.
Bonuses: 4.85/5
Mr. Play's £10 Bet Token: After joining Mr. Play, players can earn a bonus bet when they bet £10 or more at min odds of 2.00 (1/1).
Mr. Play's Playboost: The more legs in a winning accumulator you have, the higher percentage will be added on to your winnings. This caps at 15 legs and 77% extra.
Other Features: 4.75/5
Mr. Play presents a tidy package of online gambling that suits most bettors in the UK. It's even one of the few that offers a direct bank withdrawal - which providing you have verified your ID, means you'll be able to cash out your winnings back to your bank in a matter of seconds.
4. All British Casino – Best Cashback Promos of all UK Bookmakers
18+ New UK players only. Deposit £20 for a maximum bonus ofup to £100. Full T&Cs apply.
Pros
- Unique theme
- Permanent cashback
- £100 bonus
- New sportsbook
Cons
- Lacking sportsbook promotions
General Features: 4.8/5
If you've ever felt like what was missing from your online gambling experience was a distinct feeling of nationalism and British pride, then perhaps All British Casino is the best betting site for you.
All jokes aside, ABC brings together a cohesive package of casino gambling and sports betting, although the latter is still relatively new to its repertoire.
Still, there's a lot to see and and do here - you certainly won't be hard pressed for content, with thousands of casino games and a wealth of sports betting markets across the website.
Bonuses: 4.5/5
All British Casino's Welcome Bonus: New users can enjoy £100 worth of bonus funds after registering a new account. A minimum deposit of £20 is required. Wagering requirements are set at 35x.
All British Casino's Permanent Cashback: Returning users of All British Casino will find 10% of their lost deposits refunded in cash. No wagering requirements attached.
Other Features: 4.75/5
All British Casino is seemingly a self-explanatory hook - it's a casino, and it's for Brits. If that's the sort of thing that tickles you, you'll find a lot of nostalgia fueled British themed gambling here. You'll even be able to play some old school classic pub slots. The lingering smell of cigarette smoke and ale is not included, unfortunately.
5. Kwiff – Best UK Mobile Bookie
18+ Deposit a minimum of £10 and make a qualifying real money bet of £10 to get a surprise bet of up to £20. Full T&Cs apply.
Pros
- £20 surprise bet
- Unique concept
- Excellent mobile compatibility
- Supercharged cash out
Cons
- Needs more bonuses
General Features: 4.75/5
Kwiff - not a dodgy hairstyle that's since become dated, but the name of a pretty good UK betting platform that holds some unique features that make it well worth your time.
The first is in the name itself. 'Kwiff' refers to when your bet is enhanced to greater odds. This is randomly done by the website, and can result in regular bets becoming far more lucrative in terms of payout.
There's no doubt this adds an extra element of fun to betting at Kwiff, even if you are at the mercy of the website as to when and where the feature is activated.
Bonuses: 4.5/5
Surprise Bet: Kwiff's surprise bet is another novel feature that deserves credit. New users are given a completely free £20 bet made up of Kwiff's own algorithm - hence the so-called 'surprise'. Some may prefer the agency to make their own bets, but it's a cute alternative to other bonuses out there.
Supercharged Cashout: The 'supercharged cashout' works much like the concept of 'Kwiff' itself. It randomly selects somebody who is cashing out a bet to receive a supercharged upgrade on the funds they receive.
Other Features: 4.75/5
Kwiff is a UK betting site with a difference. If you're looking for a distinct betting experience you won't find anywhere else, it's hard to look past them as a recommendation. They also have a fantastic mobile app that makes betting on the go an even more enjoyable endeavour.
>> Claim up to £20 in surprise bet after signing up at Kwiff
6. 888 Sport – Best Football Bookmaker in the UK
18+ Place a minimum deposit of £10 and make a qualifying bet of at least £10 to get £30 in bonus bets. Full T&Cs apply.
Pros
- Global brand
- Betfeed feature
- Thousands of casino games
- Excellent sports bonuses
Cons
- Intermittent site loading issues
General Features: 4.7/5
888 Sport provides a dedicated three-pronged approach to the world of online gambling. It has a top-notch casino, an excellent sportsbook, and a premier poker room all in one easily accessible platform.
One of the features we liked best during our time on the website was 'Betfeed'. This showcased the most popular bets being placed by other users in real-time as we browsed. An excellent source of inspiration and a keen insight into the fellow punter's mind!
Bonuses: 4.6/5
888 New Customer Offer: Earn £30 in bonus bets after placing your first bet up to the value of £10. You'll also get a handy £10 casino bonus for your trouble. Remember, bonus bets expire after seven days - so be quick.
888 Acca Club: Place acca bets totaling up to £20 or more each week, and the following week 888 Sport will give you a £5 bonus bet.
4/1 Winner Offer: Successfully bet on a 4/1 winner or more, and you'll be given a £5 bonus bet for your trouble. Only one available each week.
Live Roulette Bonus: Earn an £8 bonus every time your roulette ball hits the number eight in live roulette. Wagering requirements are set at 30x.
Other Features: 4.5/5
Being a globally established betting brand certainly doesn't hurt 888's stature as a player in the British market, but it has definitely earned its stripes. The casino, sportsbook, and poker rooms all add up to an exceptional online gambling experience, and one you shouldn't overlook even this far down the list.
>> Join 888 Sport and grab up to £30 worth of bonus bets
7. Luckster – Excellent Combination Bets for UK Bettors
18+ New players only. Make a minimum deposit of £10 for £10 bet bonus. Full T&Cs apply.
Pros
- Combo wins
- £10 bet bonus
- £200 welcome package
- Instant bank payment
Cons
- No poker room
General Features: 4.5/5
Luckster's robust casino library features popular games from all kinds of different genres. You'll be spoilt for choice choosing between top slot classics and intriguing roulette variations. It also features a great sportsbook with awesome customisable features, including combination wins and cash out.
Bonuses 4.6/5
Luckster's Sport Welcome: New players will be rewarded a bonus bet token worth up to £10. Simply register and wager your own bet of £10 or more to qualify.
Luckster's Casino Package: Earn up to £200 in bonus funds alongside 100 bonus spins on eligible slot games. Wagering requirements are set at 35x.
Other Features: 4.5/5
Luckster is a solid choice for anybody looking for a comprehensive betting platform with lots of choice. Whether you're looking to hit the casino or the sportsbook, there's enough here for most bettors to sink their teeth into.
>> Create a Luckster accout for a welcome offer of up to £10 bet token
8. ZetBet - Great Live Bookmaker for UK Bettors
18+ New customers only. For a minimum deposit of £10 get a bet token of up to £10. Full T&Cs apply.
Pros
- £10 bonus bet
- Top scratch card collection
- £200 bonus package
- Robust library
Cons
- Template design
General Features: 4.4/5
ZetBet's package of casino and sportsbook is full of outstanding betting opportunities for the average UK punter. In particular, we enjoyed the scratch card collection, which provides a host of instant win games for those of you looking to simulate the petrol station betting experience.
Bonuses: 4.6/5
ZetBet's Sports Welcome Bonus: Deposit and wager £10 or more, and you'll be eligible to receive a bonus bet worth £10.
ZetBet's Casino Welcome Bonus: Earn up to £200 in bonus funds and 100 bonus spins on eligible slots. Wagering requirements are set at 35x.
Other Features: 4.5/5
ZetBet is a lot like other good online betting platforms on the market, which isn't necessarily a bad thing. You might find the design slightly samey, but the quality features and being able to access a top selection of instant win scratch cards certainly makes it worth a punt.
>> Get up to £10 bonus bets when you join ZetBet
9. Bet Target – Top UK Sports Bookmaker Site for Bet Builders
18+ New customers only. Make a minimum deposit of £10 for a maximum bet token amount of: £10. Full T&Cs apply.
Pros
- 200 bonus spins
- £10 bonus bets
- Bet Builders
- Instant bank payment
Cons
- Unimaginative design
General Features: 4.5/5
Last but not least is Bet Target, a familiarly designed betting platform with a diverse casino library and solid sportsbook. There's nothing particularly exemplary about Bet Target, but it doesn't do anything wrong either. Its commitment to features such as Bet Builders will go down well with sports bettors who like a weekend accy.
Bonuses: 4.4/5
Bet Target New Customer Offer: Place a bet of £10 or more, and you'll be credited with a bonus bet of £10 to place on any sports market, subject to terms and conditions.
Bet Target Combo Bets: Make a combination bet; if it wins, you can get an additional 77% on top of your winnings.
Bet Target 200 Spins Package: New players can earn a bonus package of 200 spins to be used on eligible slots. Wagering requirements of 35x apply.
Other Features: 4.3/5
It's a case of somebody has to come last, and in this case, its Bet Target. Don't let that put you off though, its casino and sportsbook are as good as a lot of its competitors out there, and it also features an instant bank withdrawal feature so you can get your hands on your winnings in seconds.
>> Sign up at Bet Target and get £10 in bonus bets
How We Evaluated The Best UK Online Bookmakers
Sports Betting Features
Most online betting platforms will present similarly, but there are key differences worth noting in some of the better choices out there. It's our job to illuminate those for you and make sure you find a platform that works for you.
Some 'features' that we talk about may include stuff like 888 Sport's 'BetFeed', which allows you to monitor your fellow punter's bets being placed across the website. Handy for a bit of inspiration or just an interesting data point.
The best UK sports betting sites have similar benchmarks - diverse markets and a range of betting opportunities available. We also want to see a good live betting component and any quality of life features that can enhance or personalise the betting experience. This means additions such as Bet Builders, Cash Out, and profit boosters.
Sports Bonuses
The truth is that bonuses are everywhere you look these days, which means the general quality has gone down over time. So, it's even more important that the top UK bookmakers are able to deliver meaningful promotions that actually enhance player's online betting experiences, and are not just superficial 'traps' bogged down in opaque terms and conditions.
So, what are the ingredients of a good bonus? Well firstly, the more straightforward - the better. The less time we have to spend explaining terms and conditions the better. That usually means low or no wagering requirements, and an easy way to claim them to begin with.
Other Features
Everything that doesn't quite fit into the above will go here. For starters, we might mention a website's reputation here. If it's a large brand with an extensive reach then it's more likely to be relevant. We may also talk about customer service, including highlighting any issues we identified with looking for support.
Design is also important. Whether that's the aesthetics of a site or how it works in general, both can make or break a good or bad online sports betting platform. It should be a simple process to place bets and play game, not something you have to think too hard about.
Lastly, we may also mention banking methods. Some UK bookmakers boast tools of payment that make them significantly more attractive than other platforms. Being able to withdraw your money instantly, for example, is a huge plus - and something worth talking about.
Which UK Bookmakers Offer the Best Deposit Bonus?
Luckland Sports Welcome Offer: New users are given the opportunity to earn a £10 bonus bet credit by registering and wagering a total of £15. PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap are all excluded. Full T&Cs apply.
Grosvenor's Double the Odds Promo: Upon registering at Grosvenor, new players will be given a double the odds token on all first bets up to the value of £10, or £5 each way. Full T&Cs apply.
Mr. Play's £10 Bet Token:After joining Mr. Play, players can earn a bonus bet when they bet £10 or more at min odds of 2.00 (1/1). Full T&Cs apply.
All British Casino's Welcome Bonus: New users can enjoy £100 worth of bonus funds after registering a new account. A minimum deposit of £20 is required. Wagering requirements are set at 35x. Full T&Cs apply.
Kwiff’s Surprise Bet: New bettors are given a completely free £20 bet made up of Kwiff's own algorithm - hence the so-called 'surprise'. Full T&Cs apply.
888 Sport New Customer Offer:Get £30 in bonus bets after placing your first bet up to the value of £10. You'll also get a handy £10 casino bonus for your trouble. Remember, bonus bets expire after seven days - so be quick. Full T&Cs apply.
Luckster's Sport Welcome:New players will be rewarded a bonus bet token worth up to £10. Simply register and wager your own bet of £10 or more to qualify. Full T&Cs apply.
ZetBet's Sports Welcome Bonus:Deposit and wager £10 or more, and you'll be eligible to receive a bonus bet worth £10. Full T&Cs apply.
Bet Target’s New Customer Offer:Place a bet of £10 or more, and you'll be credited with a bonus bet of £10 to place on any sports market, subject to terms and conditions. Full T&Cs apply.
What Are the Best Online Betting Sites in the UK?
We've gone ahead and given a mini-review to nine of the best online gambling platforms you can find in the UK. For brevity's sake, or for those in the back who weren't paying attention, we'll give a quick run down here of our top three and their stand out features.
Luckland: Luckland's comprehensive betting platform is made up of an excellent casino and an equally as good sportsbook. Both components work in tandem to create a fully-realised online betting website, packed with awesome features that can be used to personalise and create a tailor-made experience.
Grosvenor: Grosvenor have long been giants in the hospitality and entertainment industry, and their transition into online gambling has seen them build on that good reputation in a fantastic way, even boasting their very own prestigious poker rooms.
Mr. Play: Whether it's online casino gaming or sports betting you're looking for, Mr. Play has both packed with unique features that make it one of the best all-around betting platforms in the UK.
Is Single Game Wagering Available in the UK?
Yes, single game wagering is the most popular form of betting in the UK. Single game wagering is the art of placing a bet on a single outcome or selection only. Whether that's a home win for a football team, or a bet on a horse to finish first in a race, if it's simply one bet with no other caveats then it qualifies.
Are UK Online Sportsbooks Safe?
Yes, online sportsbooks in the UK are safe by and large. However, that doesn't mean there aren't online platforms out there that pose a risk to you and your personal details. It's always important to be vigilant online and check exactly where you're placing your bets - and who you're handing over your hard-earned cash to.
Can UK Bettors Bet On Sports On Their Mobile Device?
Yes, mobile sports betting is available in the UK and is a huge market. With most online traffic coming from people's mobile devices these days, it's not surprising that mobile gambling has taken off in a considerable fashion.
While sSome online bookmakers will have their own sports betting apps, others will work by loading a mobile friendlymobile-friendly website when accessed via a device's chosen browser. There are plenty of excellent options for mobile sports betting in this article, so make sure you check them out.
Is Live Betting Available at UK Betting Sites?
Yes, live betting is an available feature at UK betting sites. At each online betting platform we have showcased in this article you will be able to place live wagers with varying sophistication. Some platforms will have more live betting features, though. If you're unsure what live betting is, read on for a quick explanation.
Live betting is the act of placing a wager on a live event that is currently unfolding. While most traditional bets are placed pre-event, typically within 24 hours, live bets are defined by wagers that are placed exactly as an event is happening.
Some popular live bets include betting on the next goalscorer in football, betting on a horse to win while its racing (up to a certain point of the race), and betting on live sets in Tennis. These are only a few examples however, and there are plenty more live betting opportunities out there for sports across the globe.
How to Sign Up at a Top UK Bookmaker Online
Here's a quick guide to registering as a new player, whether you're new and need a little guidance or a returning customer who needs a reminder. We’ll use our top pick, Luckland, as an example.
Step 1 - Register at Luckland
- Head to Luckland’s official website and click the “Join” button to start the registration.
- Fill out your details.
- Wait for a validation link to arrive.
Step 2 - Validate your account
- Check your email inbox for the validation link.
- If it's not there, check your spam box.
- Once you've located it, click the link to complete the account validation.
Step 3 - Deposit and play
- Deposit using your chosen payment method.
- Use a bonus if you wish.
- Start playing and have fun.
Guide to Betting at the Best UK Bookmakers Online
How Do I Claim a Deposit Bonus at UK Bookmakers?
You can claim a deposit bonus usually by inputting a specific promotional code while making a deposit online. However, this depends on the platform you are using. Some deposit bonuses are triggered automatically, while others may need you to contact customer support.
What Deposit Methods are Available at Top UK Bookmakers?
There are a lot of deposit methods available at UK bookmakers, some of the most popular include Visa/MasterCard Debit, as well as leading global e-wallets such as PayPal.
What is the Vig?
The vig is the fee charged by bookmakers for taking a player's wager. It's known in full as vigorish, and is also referred to as the juice, cut, the take, the margin, or even the house edge.
How Do I Know if a UK Bookmaker is Legit?
You can tell a UK bookmaker is legit by checking if it's licensed by the UK gambling commission. There are other methods, but this is probably the most fool-proof.
What are the Best Horse Racing Betting Sites in the UK?
The best horse racing betting sites include online gambling platforms such as 888 Sport, Grosvenor, and Mr. Play. We chose these platforms in particular for their extensive horse racing betting markets and top bonuses and promotions.
What's the Best Football Betting Site for UK Bettors?
The best football betting site is 888 Sport. Its range of markets combined with football friendly promotions means its largely unmatched within the industry.
Find the Most Competitive Odds at the Best UK Bookmakers
By now you should have a good idea of what goes into making a high quality online betting site in the UK. The truth is, there are a variety of components at play, and there's no one definitive feature that reigns above all else.
In fact, despite having Luckland as our much deserved number one betting site - we recognise that ultimately this is all about personal preference. You should be checking out every single website on this list. There's nothing to lose after all - except for some juicy bonuses.
Wherever you decide to end up betting, just remember our last few bits of advice - have fun, but make sure you gamble responsibly.
DISCLAIMER: The information on this site is for entertainment purposes only. You probably don’t need us to tell you that any form of gambling comes with risks and should not be undertaken as a solution to solve your financial troubles. It’s worth remembering the phrase…the house always wins!
If you suffer from a gambling problem or suspect somebody you know does, then we strongly suggest that you call the National Gambling Helpline at 0808-8020-133 to talk with an advisor for help and to make gambling safer for you or your loved ones. Remember all gambling sites and guides are 18+ only.
Casino sites listed on our site may not be available in your region. Check your local laws to ensure online gambling is available and legal where you live.
Visit these free gambling addiction resources:
- https://www.gamstop.co.uk/
- https://www.gamcare.org.uk/
- https://www.begambleaware.org/
Affiliate Disclosure: This is an affiliate post. We don’t offer casino games ourselves. Instead, we help you find a place to play. When you go to a casino via our site and play there, we receive compensation.
Disclaimer: The above is a sponsored post, the views expressed are those of the sponsor/author and do not represent the stand and views of Outlook Editorial.
