THE BIG FOUR : ENDORSEMENTSAND EARNINGS
Despite Sachin Tendulkar's coup, cricket still remains a minor league sport whereendorsements are concerned, compared to popoular American sports like basketball, boxingand golf where the figures run into hundreds of crores.
| Sachin Tendulkar | Action, Boost, Pepsi, VISA, Gillette, Baja Sunny, Brand Aid | Rs 5.4 crore per day |
| Brian Lara | Joe Bloggs jeans, Wisden Cricketer's Almanac, Kingfisher | Rs 2.16 crore per day |
| Shane Warne | Nike International | Rs 60 lakh per day |
| Wasim Akram | Pepsi International | Rs 18 lakh per day |
TOP INTERNATIONAL SPORTSEARNERS
Michael Jordan was the top earner for 1994, despite his break frombasketball. But with one fight in 1995 Mike Tyson is back in the big league. He could wellmake Rs 360 crore if the bout with George Foreman is staged. Contrary to popularperception, Andre Agassi only comes in at number ten with earnings of Rs 41.04 crore.
MICHAEL JORDAN : Rs 108.36 crore — 1994 earnings
MIKE TYSON : Rs 90 crore — 1995 earnings
ANDRE AGASSI : Rs 41.04 crore — 1994 earnings
The Beatles are back and top the list of rock groups, with earnings of Rs360 crore this year. Other bands on the top ten earners list are the Rolling Stones, PinkFloyd and the Eagles. Clearly these bands are riding high on a wave of nostalgia.Here’s the best of the rest.
STEVEN SPIELBERG : Rs 1,026 crore
OPRAH WINFREY : Rs 525.6 crore
DAVID COPPERFIELD : Rs 291.6 crore
MICHAEL JACKSON : Rs 241.2 crore
BARBARA STREISAND : Rs 226.8 crore
TOP INDIAN ENTERTAINERS
Amitabh Bachchan still commands the highest price. But with an average of five films ayear action superstars Ajay Devgan (Rs 6.25 crore per year) and Akshay Kumar (Rs 3.75crore) may be gross- ing more. No other Indian entertainers are in the cinema league.
AMITABH BACHCHAN : Rs 3 crore per film (average one per year)
MADHURI DIXIT : Rs 5 crore per year (average five films)
A.R. RAHMAN : Rs 2 crore per year (average five films)
