William H. Roedy
MTV's worldwide chief swears he'll take the channel to every Indian home

William H. Roedy
William H. Roedy

What brings you to India?
How crucial is India to MTV's global plans?
Has MTV India achieved its target?
Are you happy with the level of localisation of content here?
Have the new India-specific shows elicited the desired response?
What can audiences here expect from MTV?
How does MTV India compare with MTV's other international channels?
MTV's rival in India, Channel [V], uses a mixture of English and Hindi to woo viewers. Does MTV intend to follow suit?
How will you take on the competition?
When do you plan to launch Nickelodeon?
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