- Music videos
- Paid insertions on satellite channels
- Playing the recording on FM radio
- Teaser posters
- Sampler cassettes
- Audio commercials on other cassettes
- Greeting cards distributed free with the release
- Visors with the artist's illustration distributed free of cost or sold at a nominal price
- Window display contest where the Point-of-Purchase material like posters are distributed free to the dealer
- Sales folders, including the artiste's bio-data, given to the marketing officers
- Launch function, hoardings, press conferences
Marketing Strategies
Marketing Strategies
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