Marketing Strategies

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Marketing Strategies
  • Music videos
  • Paid insertions on satellite channels
  • Playing the recording on FM radio
  • Teaser posters
  • Sampler cassettes
  • Audio commercials on other cassettes
  • Greeting cards distributed free with the release
  • Visors with the artist's illustration distributed free of cost or sold at a nominal price
  • Window display contest where the Point-of-Purchase material like posters are distributed free to the dealer
  • Sales folders, including the artiste's bio-data, given to the marketing officers
  • Launch function, hoardings, press conferences

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