Global music phenomenon Lollapalooza is breaching a new frontier in the eighth destination of the festival in India marking its inaugural, first-ever edition in Asia. With this world-class experience that’s never been seen before in the subcontinent, Lollapalooza brings its multi-genre music experience along with its brand of unique, diverse and exciting flavours from the world of music to Indian shores in a two-day musical extravaganza at Mahalaxmi Race Course, in the heart of Mumbai today and tomorrow.
Lollapalooza India is leading the charge on sustainability and environmental-friendly measures through #LollaForChange. #LollaForChange will see the festival adopt several measures towards waste management, zero garbage, reducing single-use plastic, managing food wastage and increasing sustainable measures, paving the way for music festivals in the country to walk the talk on adopting environmental-friendly measures at scale towards building a climate-conscious way of experiencing live entertainment.
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Here’s a look at all that is being done towards #LollaForChange at the festival’s debut edition in India:
Zero Garbage Festival
Lollapalooza India is working with leading waste management platform, Skrap, towards becoming a zero-garbage festival. Starting from the run-up to the festival including set-up from early January until the festival days of performance, Skrap will help execute a ‘zero waste to landfill’ goal for the festival reducing and eventually diverting more than 90% of the waste away from the landfills. Measures to minimise single-use plastics and non-recyclable materials are also being put in place ahead of the festival itself from production set-up onwards.
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Fool-Proof Waste Management
On-ground, waste segregation stations will be set up across the venue at Mahalaxmi Race Course, which will enable fans to segregate their waste while disposing. ‘Trash Talk’ volunteers will guide festival attendees on the waste segregation process at key waste generation areas including the Lolla Food Park. A waste sorting area is being set up at the rear of the venue, where the team will further sort waste into more than 15 categories including items such as paper, plastic, cans, glass bottles, cardboard, food scraps, compostable plates, e-waste and more. All biodegradable and recyclable waste will then be transported to composting facilities or dry waste centres for further processing.
Zero Food Waste
With festivals seeing thousands of attendees anywhere in the world, food waste has often remained a massive roadblock with large amounts going to waste. #LollaForChange will include a ‘zero food waste’ program in partnership with waste management partner Skrap where all excess, edible foods will be collected and shared ahead with local NGOs and low-income communities at the end of each of the two days of the festival. Excess foods will be collected in special containers and food-grade bags which will then be sent to food donation locations for further distribution to underprivileged beneficiaries.
Reusable Cups Made From Crop Waste
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Working towards reducing the amount of times people change their glasses while getting their drinks, Lollapalooza India will feature reusable cups made from crop waste that are environmentally-friendly across the festival. A limited discount on these quirky, designed cups will be available at all bars at the festival to encourage patrons to use these pervasively. Lollapalooza India will also see active participation in moving towards sustainable and environmental-friendly measures by participating brands who will serve drinks only in reusable glasses.
Eliminate Plastic Water Bottles
#LollaForChange will include a complete Water Execution plan towards reducing usage of plastic bottles for water consumption at the festival, not just on festival days but right from set-up of the festival in early January for the entire working crew to follow through and limit plastic usage at a larger scale. Working towards removing as much plastic for bottled water as possible by having water stations at most places in the festival (barring extremely limited areas for security measures) for both working crew and consumers will be serviced by water stations. These Water Stations will provide free water for all consumers carrying their own water bottle while those who aren’t carrying any bottles can purchase a reusable glass with a partial refund to the consumer upon return of the purchased glass.
