Alex Kuruvilla
The MTV India MD on the launch of their line of fashion clothing, MTV Style
Alex Kuruvilla
Alex Kuruvilla

What kind of market do you see for mtv Style?
How are the clothes priced?
From music to fashion, does MTV have the expertise to crack it?
Are there other areas mtv plans to diversify into?
When will MTV India launch its dotcom in India?
Since it's driven by the youth, has the Internet eroded mtv's viewership?
But it is the favoured medium of Generation X...
MTV is being criticised for becoming a non-stop Chitrahaar. Is it true?
And what is that?
Despite being in India now for several years, the name MTV still has negative connotations. Comment.
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