Cellular Jockey

The BJP’s campaign managers are trying every trick in the book for the assembly elections. The party has tied up with Mobile Mantra, an SMS provider, so that it can flash its slogans, party symbols or other picture messages. The company, in fact, is in the midst of devising a poll campaign strategy targeted at cellphone users. Cellphone users will also be informed about election rallies and meetings on their mobiles. While the effectiveness and reach of a political campaign through the sms is yet unknown, party leaders believe they can access the young electorate, especially in the cities. The Congress, too, has followed suit and is also working out a deal with Mobile Mantra.