Monday, Jul 04, 2022
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Bookseller's Diary | Rise Of Modi And The Change In India's Reading Choices

In Mann Ki Baat 2.0, prime minister Narendra Modi put emphasis on reading the printed word in this digital age. It was great to see a leader recommend what he had read. It was also heartening to see people share their reading lists on the Namo app.

Illustration by Saahil
Illustration by Saahil bookseller’s

Reader-in-leader Modi  

Former US President Harry S. Truman had said: “Not all readers are leaders, but all leaders are readers.” I love reading both as they play a critical role in helping me become a better leader. When Prime Minister Narendra Modi started his first innings as a writer, it was heartening to see a leader recommend books and authors, and hit the government offices with a new slogan ‘give a book instead of a bouquet as a greeting’, which was a welcome surprise for the bookselling community. Modi then exhorted the nation to read through his Mann Ki Baat, encouraging us to read Premchand, A.P.J. Abdul Kalam, Benjamin Franklin and other authors throughout various editions of the radio channel. In Mann Ki Baat 2.0, he put emphasis on reading the printed word in this digital age. It was great to see a leader recommend what he had read. It was also heartening to see people share their reading lists on the Namo app.

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