Entertainment Spotlight

Celebrity Publicist Dale Bhagwagar Featured As The Most Trusted PR In Bollywood

With over three decades of experience in media, celebrity publicist Dale Bhagwagar leads the entertainment PR brigade, apart from being a specialist with Music PR, as well as PR for Bigg Boss contestants.

Celebrity publicist Dale Bhagwagar holding a press conference in Mumbai

Mumbai (Maharashtra) [India], June 19: In the glitzy world of Bollywood, where reputations are made and broken in a blink of an eye, one name stands out as the true and genuine guardian of celebrity brands and images.

Dale Bhagwagar, a PR professional par excellence, has proven time and again that he possesses the Midas touch when it comes to shaping the careers of the entertainment industry's brightest stars, topping the list of best celebrity publicists in Bollywood.

Thus, it is no wonder that the leading entertainment website Superhit Bollywood has featured the PR expert Dale Bhagwagar as the most trustworthy celebrity publicist in Bollywood , acknowledging him as the most influential market leader in the profession.

With an enviable track record, Bhagwagar has earned a well-deserved reputation as the most authentic and trusted personality in the realm of Bollywood PR. His remarkable expertise in managing Public Relations has catapulted him to the pinnacle of the industry, and he continues to be the go-to person for any entertainment-related PR requirements.

Transforming images and brands

Specializing in media maneuvers such as image-building, branding, crisis management and makeovers, his celebrity PR agency Dale Bhagwagar Media Group has consistently delivered contemporary campaigns rooted in PR ethics. It has played a vital role in transforming the images of over 300 film personalities, including renowned A-list personalities like Hrithik Roshan, Shilpa Shetty, Randeep Hooda, Govinda, Priyanka Chopra, Vivek Oberoi, Rakul Preet, Manoj Bajpayee and Hollywood filmmaker Ashok Amritraj.

In addition to managing the public image of film stars, the independent PR agency has handled the image-building and publicity exercises for around 40 films, including notable titles such as the Shah Rukh Khan-starrer Don, Amitabh Bachchan and John Abraham-starrer Aetbaar, Sanjay Dutt-starrer Musafir, Farhan Akhtar-starrer Rock On, and other movies starring actors such as Amitabh Bachchan, Anil Kapoor, Anupam Kher, Arjun Rampal, Bipasha Basu, Bo Derek, Boman Irani, Dev Anand, Jackie Shroff, Jesse Metcalfe, John Abraham, Kabir Bedi, Kareena Kapoor, Karishma Kapoor, Katrina Kaif, Manisha Koirala, Naseeruddin Shah, Om Puri, Padma Lakshmi, Prakash Raj, Preity Zinta, Priyanka Chopra, Rahul Bose, Rani Mukerji, Raveena Tandon, Rekha, Saif Ali Khan, Sanjay Dutt, Shabana Azmi, Sharman Joshi, Shriya Saran, Sunil Shetty and Sunny Deol.

By leveraging its acumen in media relations, the agency connects the film industry with the most popular media platform of the internet, with PR strategies promoting a strong Google presence.

One of the most genuine showcases of the agency's capabilities came when it handled the PR for Shilpa Shetty, during her participation in the world's biggest reality television show, Celebrity Big Brother in the UK. As the actress was surrounded with controversies, the Bollywood PR agency swiftly took charge, successfully spinning a strategic positive image for her. Shilpa Shetty not only emerged as the winner of Celebrity Big Brother but also became an icon against racial discrimination.

Introduced the Music PR segment in India

Apart from film celebrities, Dale Bhagwagar has handled PR for all the A-list celebrities in Indian television as well as the music industry. In fact, Bhagwagar has been credited for starting the Music PR segment in India in the nineties. Prior to this, there were no specialists for Music PR, as film publicists doubled up for it.

His list of television PR clients have included top TV superstars like Shekhar Suman, Amar Upadhyay and Ram Kapoor. He has handled the PR for all the No.1s of music, including personalities such as Bhangra King Daler Mehndi, Bhajan Samrat Anup Jalota, Ghazal Queen Penaz Masani, Princess of Pop Anaida, Ghazal King Pankaj Udhas, Indie-pop rap star Style Bhai, Melody Kings Nadeem-Shravan and Santoor Maestro Rahul Sharma.

That's not all! Bhagwagar has handled the PR for around 10 music companies like Tips, HMV (now Saregama), Catrack Entertainment, Musicraft, Vatsa Music, DM Music, Aura Music, Bombino Music and Ultra Music. He has also broken a record of sorts for being the only independent publicist who has promoted more than 80 music albums and some 20 singles and music videos.

Celebrity PR specialist for Bigg Boss contestants

Furthermore, his public relations firm has handled PR and crisis management for 20 contestants who have participated in India's biggest reality television show, Bigg Boss, hosted by the popular megastar Salman Khan.

Due to its extensive experience and expertise, the PR firm has received numerous awards and felicitations from various institutions for being the best and top agency in the field of entertainment PR.

Over three decades of experience in media

Bhagwagar, with a career in media spanning over three decades is considered to be Bollywood's only PR guru. Starting as a journalist for 11 years, he shifted to Bollywood PR in Mumbai in the nineties, and has an experience of more than 26 years in the PR profession. He also runs BollywoodPR.in, the premier authoritative PR website of the Indian entertainment industry.


Quoted in prominent newspapers and television channels across India, as well as international media outlets like the BBC, CNN, The New York Times and The Guardian, Bhagwagar's expertise and insights have made him one of the most talked-about and extensively quoted celebrity publicists in the world. Such illustrious recognition has also earned him titles like Bollywood PR Legend and The King of Spin , with the publicist being termed as Indian entertainment PR's most significant agent of change.

Hailed as the best celebrity PR professional in India

His agency's success is further underscored by the glowing testimonials it has received from top celebrities and industry insiders. The industry's top celebs including Amitabh Bachchan, Hrithik Roshan, Jackie Shroff, Shilpa Shetty, Priyanka Chopra, Farhan Akhtar, Govinda, Juhi Chawla, Vivek Oberoi and many others, have appreciated Bhagwagar for his genuine understanding of the media landscape and his commitment to perfection in his work. During the course of his work for celebrities, he has also received a word of praise from media stalwarts such as Vineet Jain, Prabhu Chawla, Sudhir Chaudhary, Shobhaa De and Arnab Goswami.


PR industry veterans further validate Bhagwagar's proficiency in his field. Max Clifford, the renowned international publicist, once went as far as to hail Dale Bhagwagar as the best celebrity PR professional to go to in India.

Most reachable and trusted celebrity PR partner

With its main operations based in Mumbai, the Bollywood publicity firm has expanded its presence across multiple locations. This widespread reach allows the agency to cater to PR clients from different regions effectively and be the most reachable and trusted celebrity PR partner they need.

Paving the way for future publicists

As the entertainment industry continues to evolve, the Dale Bhagwagar Media Group remains at the top, utilizing authoritative industry connections and passion to shape the public image of Mumbai's Bollywood, and connect the industry with audiences not just in India but globally. With its innovative PR strategies and dedication to the art of media management, the agency paves the way for future generations of celebrity publicists in the ever-changing landscape of Bollywood PR.


Bollywood PR guru Dale Bhagwagar addressing the media in Mumbai

In fact, training the next generation of publicists is a passion for Dale Bhagwagar. He has visited more than 15 colleges around Mumbai for guest lectures to students of journalism, public relations and mass media. Apart from this, 20 students have completed their PhD thesis and dissertation with Dale Bhagwagar as their guide.