The present Indian backdrop and the Government of India's promotional programs have aided the interest of Indian youth in entrepreneurship and startups. According to industry insiders, India has emerged as an emerging market for global investors, with entrepreneurship playing a significant role in the country's economy. India has been witnessing several young entrepreneurs in the recent past and Satish Kumar Jaiswal - CEO and founder of Jaiswal Furniture is one of them who at his very young age of 20 has reached the pinnacle of success.
Born in UP’s Gorakhpur on 8th March 2004, Satish Kumar Jaiswal belongs to a business family. His father was the owner of a furniture outlet. So from childhood, his father had a strong influence on Satish, and he started to develop an exceptional zeal for business as he was growing up. Later when he turned 20, he decided to start his career in business rather than opting for a job. After finishing his MBA in Business & Marketing, Satish took over his father's business. He observed that today with the growing earnings of the Indian middle-class everyone wants to live in luxury and comfort. He sighted a bright future for India’s home decor market which needs high-quality and affordable furniture as per the choice of customers. That idea was transformed into a reality when this visionary young entrepreneur established a furniture manufacturing factory that makes high-quality and budget-friendly furniture customized for every buyer. Satish thinks that quality, affordability, and customization have been the USP of his company - Jaiswal Furniture, which made the establishment surge in the Indian and international market, leading Satish Kumar Jaiswal, a CEO of a company whose turnover crossed 1 crore.
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Although the initial days of his entrepreneurial journey were not very rosy, Satish had to struggle a lot in acquiring customers for his products. He gives a large share of credit to the digital media which has helped him grow awareness for his brand and ultimately help in getting deals directly.
Satish Kumar also has his own fear and doubts but the valiant business owner is not afraid of taking risks. He believes business is all about taking calculated risks and thinks one must be motivated to keep on experimenting with different things and should be flexible enough to adapt to changing scenarios.
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His advice to budding young entrepreneurs is to prioritize fieldwork above education since he feels doing things hands-on may help people learn much more than books. He also advises young brains to develop a habit of measured risk-taking, without which he feels huge achievement is a distant dream.
Satish has a highly stressful life since he often has to work till midnight to serve the demands of his clients and deliver the items on schedule. As a result, staying fit is his credo for getting himself geared up for his busy routine, that's why going to Gym, having a walk and doing physical activity come under his daily regimen.
The youthful and visionary entrepreneur has partnered with OYO, India's largest hospitality brand of leased hotels and houses with a global footprint. It was a wonderful concept that emerged from the smart and keen mind of young entrepreneur Satish Kumar Jaiswal to rapidly expand his business. He currently exports his items all over the world. Satish's goal is to build stores of customized furniture in every state in India.
Satish Kumar Jaiswal and his brainchild Jaiswal Furniture are helping millions of India’s Gen Z to stay motivated in their startup pursuits.
