What’s so Special about Odd Burger?
Odd Burger isn’t just any fast-food chain. Its menu is entirely comprised of vegan options – delicious ones. The menu has just the right mix of options for breakfast, lunch or dinner, and treats. Each of these categories resemble traditional fast-food options. That includes mouth-watering breakfast sandwiches and burgers, nuggets and strips, tacos, poutines, tater tots, and sweet treats, including possibly the best soft serve ice cream desserts you’ll ever have.
Most of their plant-based protein is made from seiten. Their specially formulated seiten contains wheat gluten, oats, and chickpeas, along with a mix of spices and has a meat-like texture. Other plant-based proteins they use include soy protein, chickpeas, jackfruit, and tofu. Their ice cream is oat milk based.
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The branding, everything from the crafty images on the walls to the ordering stands and colourful menu, to the playful packaging featuring the iconic Odd Burger smiley face, gives a fun and friendly vibe. It's a memorable experience to share with family and friends – or just a special treat for yourself. It’s reminiscent of childhood memories and good times for those of us who enjoyed the experience of fast food while growing up.
“We are incredibly excited to enter the Indian market and we look forward to transforming the fast-food industry in India just like we have done in North America” says James McInnes, CEO and co-founder of Odd Burger. “Odd Burger utilizes plant-based ingredients and highly efficient restaurant operations which enable us to offer sustainable food that’s also affordable and delicious.”
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A Better Option
Odd Burger is a step in the right direction when it comes to our health. While the company makes no claims to be a health food provider, evidence from top scientists proves that plant-based proteins can be safer for us. For example, the World Health Organization has placed processed meats as a class 1 carcinogen (the same group as cigarettes and asbestos). This classification means that they definitely cause cancer. Red meats have been placed as a class 2 carcinogen, meaning they likely cause cancer. Meanwhile, Odd Burger proteins are minimally processed and therefore suitable for those – vegan or not - who choose to avoid heavily processed foods.
Odd Burger is Hitting the Mark Catering to India’s Meat-Free Population
Veganism is taking the world by storm, driven by a myriad of compelling factors. While many regions in the Western World have been awakened to the inhumane and unsustainable practices of animal agriculture, India's embrace of veganism runs deeper, intertwining cultural heritage and religious principles with concerns for animals and the environment. India, a melting pot of diverse faiths, upholds dietary laws and traditions, each with its own unique sway. In the realms of Hinduism, for instance, vegetarianism is lauded, while the veneration of cows deters the consumption of beef. Similarly, Muslim teachings adamantly prohibit the consumption of pork. The majority of Indian adults (81%) adhere to some form of meat restriction, abstaining from specific meats on designated days or altogether. Meanwhile, 39% of Indian adults identify as "vegetarian," as per a survey conducted by the Pew Research Centre, highlighting the nuanced tapestry of India's dietary landscape.
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Indian cuisine, while often vegetarian-friendly, commonly incorporates dairy (like paneer and ghee) and eggs (such as anda bhurji) in many dishes. However, the availability of entirely vegan food options is a boon for those who are lactose intolerant or choose to abstain from supporting animal agriculture altogether. Although strict veganism remains a small minority in India, it is steadily gaining momentum, echoing the global trend observed in other regions.
Benefits to Indian Tourism
The familiarity and popularity of Odd Burger in the Western World extends their grasp to vegan enthusiasts worldwide, who must meticulously evaluate their travel destinations based on the availability of plant-based dining options. By establishing a presence in India, Odd Burger not only facilitates the adoption of veganism among local residents but also entices visitors from abroad. This blend of convenience and culinary innovation adds an enticing dimension to India's tourism appeal, bolstering its economic prospects in the process.
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Get Ready to Enjoy Odd Burger
Get ready for Odd Burger to open its flagship location in Mumbai by end of year. Serving as a regional prototype, this pioneering store will set the stage for the brand's 145 location expansion across the country over the next 10 years. Be sure to download their app to earn rewards and receive a free Famous Burger for first-timers.
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