22 Best Affiliate Marketing Tools In 2023 To Boost Your Website Income

Affiliate marketing is a competitive industry, and to stay ahead of the game, you need the right tools.

These tools can help you increase traffic, optimize conversions, and ultimately boost your affiliate income.

Right now, the best all-in-one affiliate marketing tool is Lasso .

It has affiliate link tracking tools for understanding which pages and links earn you the most, has high-converting affiliate displays and tables, and advanced link cloaking tools.

In this article, I’ll explain the best affiliate marketing tools available in the market. Whether you are a beginner or an experienced affiliate marketer, these tools will help you take your business to the next level.

Best Affiliate Marketing Tracking Tools

Tracking the performance of your affiliate links is essential.

These affiliate link tracking tools help you identify your top performing pages and links, which products to further promote, and save you time by collating your affiliate programs into one dashboard.

1. Lasso Performance - best tool for tracking affiliate links, and for detailed analytics

Pros:

Tracks affiliate click data from 15+ different affiliate networks, including Amazon, Impact, Awin, and more
Cheapest professional-level affiliate tracking, starting at $24/month
Full link tracking ability, both in Google Analytics, and the Performance dashboard

Cons:

Only for WordPress sites

Lasso Performance is a comprehensive affiliate marketing tracking tool that helps you manage and optimize your affiliate links.

With Lasso Performance, you can track clicks, conversions, and revenue generated from your affiliate campaigns for every single page on your site. Even if you don’t want to use the Lasso Performance dashboard, you can instead just get click data in Google Analytics as Lasso tracks every link click as an Event.

It’ll then create custom dashboards for every page and product, showing you exactly what each link’s earning per click (EPC), click-through rate (CTR) and earnings are.

Lasso Performance

You can then use this data to optimize each of your pages based on what’s performing best, and prioritize the products and pages that earn you the most money.

It provides detailed analytics and reports, allowing you to identify top-performing campaigns and optimize underperforming ones. Additionally, Lasso Performance offers link localization, allowing you to monetize international traffic effectively.

However, the main plugin is only for WordPress sites at the moment. Though you can also install a JavaScript snippet for just the affiliate analytics tracking tools.

Pricing: Lasso Performance are free if you earn under $1000 per month, and then start a $24/month above this

2. Voluum

Voluum

Pros:

Great for tracking PPC affiliate marketing campaigns

Cons:

Very expensive

Voluum is a powerful affiliate tracking tool that enables you to track, analyze, and optimize your affiliate campaigns. It’s only for very high-level professional use, with packages starting at $599 for businesses, but is considered a great affiliate tracking tool for PPC paid ads affiliates.

With Voluum, you can track clicks, conversions, and revenue in real-time. It provides detailed reports and analytics, allowing you to identify the most profitable campaigns and make data-driven decisions.

Voluum also offers advanced features like A/B testing and traffic distribution, enabling you to optimize your campaigns for maximum conversions.

Pricing: Starting at $599/mo for businesses.

3. Geniuslink - good affiliate marketing tool for geo-targeting affiliate links

Geniuslink

Pros:

Great for geo-targeting affiliate links

Cons:

Amazon OneLink now does most of these features for free, minus the click tracking

Geniuslink is an affiliate tracking tool that helps you optimize your affiliate links for maximum conversions.

With Geniuslink, you can create intelligent links that automatically route users to the most relevant product page based on their location, device, and other parameters. This ensures that your audience gets the best user experience and increases the likelihood of conversions.

However, Amazon OneLink has drastically improved its geo-targeting features, making Geniuslink less essential in recent times.

Geniuslink also provides detailed analytics and reporting, allowing you to track the performance of your links and optimize your campaigns accordingly.

Pricing: From $5/mo and then scales up based on how many clicks you send.

Best Affiliate Plugins For Displays and Conversions

Affiliate marketing plugins for your WordPress site can enhance your affiliate website's functionality and improve user experience, leading to higher conversions.

Here are some of the best affiliate plugins for displays and conversions.

4. Lasso - best affiliate marketing plugin

Lasso

Pros:

Highest-converting affiliate displays based on unbiased tests
Affiliate link management tools, and tracking tools, as well as the displays

Cons:

More expensive than AAWP

Lasso is an all-in-one affiliate marketing plugin that helps you manage, display, and monetize your affiliate links effectively.

With Lasso, you can easily create beautiful product showcases, comparison tables, and call-to-action buttons to promote your affiliate products.

Various well-known figures in the affiliate marketing and niche site space have tested these affiliate plugins against each other, including Jared Bauman , Shawna Newman , and Jon Dykstra .

Lasso Performance

The above image is from Jared Bauman’s case study, which found Lasso converted better than AAWP.

All of them found Lasso to convert better than AAWP and Affiliatable, showing Lasso is the best affiliate plugin for displays that convert.

For Jared Bauman, Lasso converted 106% higher than AAWP, increasing his income on just one website by $700 per month!

Pricing: Lasso plans start at $24/month.

5. AAWP - good for just Amazon affiliate displays

AAWP

Pros:

Cheap
Useful if you only use Amazon

Cons:

Only works with Amazon, not other affiliate programs
Design is outdated and does not convert as well as more modern affiliate plugins

AAWP (Amazon Affiliate WordPress Plugin) is a popular plugin for Amazon affiliates. It allows you to easily display Amazon products on your website.

AAWP automatically fetches product information from Amazon, including prices, ratings, and availability, ensuring that your product displays are always up to date. It also provides various customization options, allowing you to match the plugin's design with your website's branding.

However, the design is not updated for the 2023 affiliate marketing meta, and is outdated. You are also restricted to just Amazon affiliate links, which rules out all other affiliate programs.

Pricing: AAWP plans start at €39/year.

6. GenerateBlocks

GenerateBlocks

Pros:

Complete control over design
Low-cost custom setup

Cons:

Takes a very long time to create displays, and does not scale well
Can lead to errors and quality control issues
No link tracking features

GenerateBlocks is a lightweight and powerful block-based plugin for WordPress. It allows you to create custom layouts and designs for your affiliate content using its intuitive block editor.

This isn’t like AAWP or Lasso in that it is not designed to be an affiliate display plugin. It’s a set of custom blocks that you can use to make whatever you want – including affiliate displays.

As a result, there are issues when scaling this. It takes much longer to build one of these affiliate displays than if you use a pre-made display by Lasso or AAWP, and if you are scaling this to 500+ displays on more than 100 pages, you’ll run into issues maintaining these as newer versions come out, prices changes, or any other changes.

So, go with this option if you’re on a very tight budget, and do not have many pages. Otherwise, I recommend Lasso as it’ll save you so much time.

There’s also no link tracking features, as it’s purely a design tool, not a specific affiliate marketing plugin. So, you lose insights that tools like Lasso or Affiliatable offer.

With GenerateBlocks, you can easily add buttons, grids, and other elements to your posts and pages, making your affiliate content more engaging and conversion-friendly. It also integrates seamlessly with popular WordPress page builders, giving you even more flexibility in design.

Pricing: GenerateBlocks is free, with premium add-ons available.

Best Affiliate Link Cloaking Plugins

Link cloaking is an essential practice in affiliate marketing to protect your affiliate links and make them more user-friendly. These plugins help you cloak your affiliate links and track their performance effectively.

7. Lasso Cloaking - best affiliate link cloaker

Lasso Cloaking

Pros:

The most in-depth link cloaking features
Intelligent cloaking that understands when not to cloak links, such as for Amazon Associates which does not permit link cloaking

Cons:

Because it’s a wider toolset, it is more expensive than plugins like Pretty Links

Lasso is a feature-rich affiliate link cloaking tool that comes within the main Lasso affiliate marketing plugin.

With Lasso cloaking, you can create clean and user-friendly links that are easy to remember and share. It also provides advanced tracking and analytics, allowing you to monitor the performance of your cloaked links and make data-driven decisions.

Lasso includes intelligent cloaking tools, which understand when to cloak your affiliate links, and when not to. For example, Amazon Associates does not permit cloaked links, and so all Amazon affiliate links will remain uncloaked.

But for programs that allow cloaking, Lasso automatically cloaks these for you, and you can customize the URL slug based on what you prefer.

Lasso cloaking integrates seamlessly with the Lasso Performance tracking tool, providing a comprehensive solution for affiliate marketers. For example, you can easily track which links on your site earn the highest revenue and EPC with Performance, and make this data easier to read with the cloaking tools.

Pricing: Lasso Cloaking is included free in the Lasso plugin plans, which start at $24/month.

8. Simple URLs - best free affiliate link cloaking tool

Simple URLs

Pros:

Best free link cloaking tool
Knows not to cloak Amazon links

Cons:

Limited extra features

Simple URLs is a lightweight and user-friendly affiliate link cloaking plugin for WordPress.

It’s made by the Lasso team, and is basically a Lite version, with some cloak cloaking features, and product displays, but not the same options as on the full paid Lasso plugin.

Simple URLs allows you to create clean and SEO-friendly links that mask your affiliate URLs. Simple URLs also provides tracking capabilities, enabling you to monitor the performance of your cloaked links. It is a simple and effective solution for affiliate marketers who want a hassle-free way to cloak their affiliate links.

Pricing: Simple URLs is free.

9. Pretty Links

Pros:

Variety of link cloaking features and tools

Cons:

Expensive, and does not have wider affiliate marketing tools

Pretty Links is a popular affiliate link cloaking plugin that helps you create clean, memorable, and user-friendly links for your affiliate campaigns. With Pretty Links, you can easily cloak your affiliate URLs and track their performance.

It also provides advanced features like link redirection, split testing, and automatic link replacement, allowing you to optimize your affiliate campaigns for maximum conversions.

Pricing: $99.50/year for 1 site

10. ThirstyAffiliates

Pros:

Good link cloaking affiliate tools
Reporting features

Cons:

Expensive for just the link cloaking tools, and does not have wider affiliate marketing features

ThirstyAffiliates is a comprehensive affiliate link management and cloaking plugin for WordPress. It allows you to create clean and SEO-friendly links that mask your affiliate URLs.

ThirstyAffiliates also provides advanced tracking and analytics, allowing you to monitor the performance of your cloaked links and optimize your campaigns accordingly. It is a powerful tool for affiliate marketers who want to effectively manage and track their affiliate links.

However, like Pretty Links, ThirstyAffiliates does not have wider affiliate marketing tools, such as displays, detailed affiliate analytics, or database-level affiliate link management. As a result, I recommend Lasso over this for an all-in-one affiliate marketing toolset.

Pricing: $79.50 for one site.

Best Email Tools For Affiliate Marketing

Email marketing is a powerful tool for affiliate marketers to engage with their audience and promote their affiliate products. These email tools can help you effectively manage and automate your email marketing campaigns.

11. ConvertKit - best email provider for affiliate marketing

Pros:

Creator Network can get you extra subscribers
Great for adding affiliate links into email campaigns

Cons:

Expensive - there are cheaper options like Mailerlite

ConvertKit is a popular email marketing tool that provides powerful automation capabilities for affiliate marketers.

With ConvertKit, you can easily create and send personalized email campaigns to your subscribers.

It offers advanced features like segmentation, tagging, and automated workflows, allowing you to deliver targeted and relevant content to your audience. ConvertKit also integrates seamlessly with popular affiliate marketing platforms, making it easy to track and attribute your affiliate conversions.

Pricing: ConvertKit plans start at $29/month.

12. Mailerlite

Pros:

Cheap email marketing tool for affiliate marketers
Free under 1000 subscribers

Cons:

More basic features and clunkier interface for writing emails

Mailerlite is an intuitive and affordable email marketing tool that offers a range of features for affiliate marketers. With Mailerlite, you can create beautiful and responsive email campaigns using its drag-and-drop editor.

It provides advanced features like automation, segmentation, and A/B testing, allowing you to optimize your email marketing campaigns for maximum conversions. Mailerlite also offers comprehensive analytics and reporting, giving you valuable insights into the performance of your email campaigns.

Pricing: Mailerlite has a free plan, with premium plans available based on the number of subscribers.

Best SEO Tools For Affiliate Marketers

SEO is essential for driving organic traffic to your affiliate website. These SEO tools can help you optimize your website and improve your search engine rankings.

13. Ahrefs - best overall SEO affiliate marketing tool

Pros:

Best link database for building links to your affiliate website
Great keyword research tools

Cons:

Expensive

Ahrefs is a comprehensive SEO tool that provides valuable insights into your website's performance and helps you optimize your content for better search engine rankings.

With Ahrefs, you can conduct keyword research, analyze backlinks, track your rankings, and much more. It also offers advanced features like content gap analysis and site audits, allowing you to identify opportunities for improvement and stay ahead of the competition.

It’s ideal for affiliate marketers looking to find new long-tail affiliate keywords to write, and for the rank tracker which lets you know instantly whether your commercial content has fallen or risen in visibility.

Pricing: Ahrefs plans start at $99/month.

14. SurferSEO - best tool for optimizing affiliate content

Pros:

Great for packing your affiliate content full of entities
Also has keyword research tools for identifying good affiliate pages to write

Cons:

Expensive, and cheaper options like Neuronwriter and Page Optimizer Pro are also available

SurferSEO is an AI-powered SEO tool that helps you optimize your content for better search engine rankings.

With SurferSEO, you can analyze the top-ranking pages for your target keywords and get actionable recommendations to improve your content. It provides valuable insights into keyword usage, content length, and other on-page SEO factors. SurferSEO also offers a content editor that allows you to optimize your content in real-time.

SurferSEO uses NLP (natural language processing) to identity which phrases and words frequently appear in high-ranking pages, so you can increase your page’s semantic relevance in Google’s eyes.

I use it mostly to optimize existing pages that I want to rank higher, as it’ll find areas I have missed, and can sometimes even identify sections I need to add to the article to make it more relevant.

Pricing: SurferSEO plans start at $59/month.

15. Semrush

Pros:

Great keyword research tools
Best rank tracking visibility tools
Great for comparing your site against competitors for links and content

Cons:

Domain traffic is less accurate than Ahrefs

Semrush is a comprehensive SEO tool that provides a wide range of features for affiliate marketers.

With Semrush, you can conduct keyword research, track your rankings, analyze backlinks, and much more. It also offers advanced features like competitor analysis and site audits, allowing you to identify opportunities for improvement and stay ahead of the competition. Semrush is a powerful tool for affiliate marketers who want to optimize their website for better search engine rankings.

It has the best keyword research toolset, and is also the best for comparing your site against your competitors, using the link gap and content gap features.

Pricing: Semrush plans start at $119.95/month.

16. Lowfruits - best cheap SEO keyword research tool

Pros:

Cheap way of finding low-competition affiliate keywords
No monthly fee, so you can pay as you go which is ideal for beginners

Cons:

Less advanced SEO tools overall, and it is restricted to just keyword research

Lowfruits is an AI-powered SEO tool that helps you find low competition keywords with high traffic potential. With Lowfruits, you can discover untapped keyword opportunities that your competitors may have missed.

It provides valuable insights into keyword difficulty, search volume, and other key metrics. Lowfruits is a great tool for affiliate marketers who want to identify profitable keywords and optimize their content for maximum organic traffic.

Lowfruits also writes extensively about affiliate marketing, and how you can get the best results from your keyword research. For example, this Lowfruits blog post highlights how you can write affiliate content that converts well with certain structures based on your affiliate strategy.

Pricing: Lowfruits has various pricing options based on your needs.

Best Affiliate Marketing Courses and Communities

Continuous learning and networking are crucial for success in affiliate marketing. These courses and communities can help you stay updated with the latest trends and connect with like-minded professionals.

17. Authority Hacker - best affiliate marketing course

Pros:

Best affiliate marketing course to take your site to the next level

Cons:

Expensive, especially for AH Pro

Authority Hacker offers comprehensive affiliate marketing courses and resources for aspiring and experienced affiliate marketers.

Their courses cover various aspects of affiliate marketing, including SEO, content creation, and conversion optimization. Authority Hacker also provides a supportive community where you can connect with fellow marketers and get valuable insights and advice.

Some of the best modules include the specific affiliate marketing course, the lead magnet course (and then you can include affiliate offers in the email onboarding welcome sequence), and their keyword research modules.

18. AffLIFT - best affiliate marketing forum

Pros:

Best forum for affiliate marketing

Cons:

Less interactive and instant than groups like Slack or Discord

AffLIFT is a premium affiliate marketing forum that offers a wealth of resources, tutorials, and case studies for affiliate marketers.

It provides a platform for affiliate marketers to connect, share insights, and learn from each other's experiences.

AffLIFT also offers exclusive discounts and deals on affiliate marketing tools and services, helping you save money while growing your affiliate business.

19. r/juststart

Pros:

Best subreddit for affiliate marketing
Useful to get answers to your affiliate marketing questions

Cons:

Lately has been flooded with low-quality discussions

r/juststar t is a popular subreddit dedicated to affiliate marketing and online business. It is a community where affiliate marketers share their experiences, ask questions, and provide advice to fellow marketers. r/juststart is a valuable resource for beginners looking to learn from experienced marketers and get insights into the latest trends and strategies in affiliate marketing.

Other Miscellaneous Affiliate Marketing Tools

In addition to the aforementioned tools, there are a few other miscellaneous tools that can enhance your affiliate marketing efforts.

20. Canva - best image editing tool for affiliate marketers

Pros:

Great for editing images for your website content
Low-cost Pro version

Cons:

The free version doesn’t include their stock photos, background removal tool, or AI features

Canva is a popular graphic design tool that allows you to create stunning visuals for your affiliate marketing content.

With Canva, you can easily design eye-catching images, infographics, and social media graphics to promote your affiliate products. It provides a wide range of templates and customization options, making it easy for even non-designers to create professional-looking visuals.

I frequently use it to remove the backgrounds of products I am creating affiliate content about, and it is the best and quickest image editing tool for this.

21. Grammarly - best for spotting errors in your affiliate content

Pros:

Best grammar and writing improving AI tool
Works in WordPress, G Docs, and more

Cons:

Sometimes it recommends changes that do not improve your article, or that remove your personal writing voice from the sentence

Grammarly is a writing assistant tool that helps you improve the quality and readability of your affiliate marketing content.

With Grammarly, you can eliminate grammar and spelling errors, improve sentence structure, and enhance the overall clarity of your writing.

It provides real-time suggestions and feedback, allowing you to write with confidence and produce high-quality content.

22. WPEngine - best hosting for affiliate marketers

Pros:

Great hosting for affiliate websites
Easy to migrate websites to WP Engine
Reliable with high uptime

Cons:

Expensive compared to cheaper hosting

WPEngine is a reliable and secure hosting provider for WordPress websites. It offers fast and optimized hosting solutions, ensuring that your affiliate website loads quickly and provides a seamless user experience.

WPEngine also provides advanced security features, protecting your website from potential threats and ensuring the safety of your affiliate links and content.

Final Thoughts on Affiliate Marketing Tools

In conclusion, these best affiliate marketing tools can help you optimize your campaigns, track your performance, and boost your affiliate income.

From tracking tools to email marketing platforms and SEO tools, these tools cover a wide range of functionalities that can enhance your affiliate marketing efforts. Choose the tools that align with your goals and objectives, and start leveraging their power to take your affiliate business to new heights.

Remember, investing in the right tools is essential for staying ahead in the competitive world of affiliate marketing.

Disclaimer: The above is a sponsored post, the views expressed are those of the sponsor/author and do not represent the stand and views of Outlook Editorial.