BJP president J P Nadda launched the party's "Nahi Sahega Rajasthan" campaign against the Congress government in the state at a public meeting in Jaipur on Sunday.
The campaign will be run across the state.
Nadda launched the campaign and a theme video which highlights crime against women, the murder of Kanhaiya Lal in Udaipur, communal riots and other issues.
He also released a "Fail Card" of the Congress-led state government.
Assembly elections in the state are due later this year.
