The Stanley Cup craze has reached new heights, thanks to a limited Valentine's collection that has become the latest sensation at Target stores nationwide.
The frenzy surrounding the pink and red stainless steel Quenchers has taken social media by storm, with the hashtag alone amassing over 123 million views on TikTok.
A viral video showcasing the madness depicts a crowd of eager shoppers, adorned in Ugg boots and Crocs, rushing to the display stand to secure one of the sought-after Valentine's cups. The clip has garnered a staggering 24 million views, with claims that the entire stock of these eye-catching containers sold out in a mere four minutes.
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One bemused viewer, oblivious to the craze, questioned whether the cups were "on sale or something?" Meanwhile, others marveled at the marketing genius, with one commentator noting, "Stanley knows what they are doing. Everyone and their mom wants one. I don't know; I still can't wrap my head around paying that much for a cup."
Adding a layer of intrigue to the Stanley Cup mania, a Target employee was caught on camera trying to discreetly hide one of the coveted containers. The video, shared by user Susy (@suszii3), shows her intervening and placing the hidden pink Stanley back on the shelf for shoppers to purchase.
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"POV: You saw an employee trying to hide the Stanley for themselves, so you put it back out on the floor," Susy captioned the video. Speculation arose in the comments, with one person suggesting, "Or that could be someone’s curbside pick-up order," and another proposing, "What if she already paid for it and kept it on her cart because she didn’t have time to put it in the break room?"
What sets the Stanley Cup apart from the usual shopping frenzy is not just its celebrity and social media influence. The stainless steel Quencher boasts a century-old history and is designed to keep water cold for 11 hours while maintaining the heat of hot beverages for seven. Some have even hailed it as indestructible, adding to its allure.
