EssentiallySports, an India-based sports platform, has made significant strides in the realm of American sports coverage. Founded in 2014 by three driven engineering graduates, the media house has quickly garnered attention for its outstanding reporting on American sports.
Despite its geographical distance from the United States, EssentiallySports has effectively targeted the American audience, resonating with sports enthusiasts throughout the country.
An Immersive Fan Perspective on American Sports
EssentiallySports has carved a niche for itself by delivering a captivating and immersive experience to American sports enthusiasts. With a round-the-clock team stationed across various locations in India, the platform ensures the timely delivery of engaging content, including the latest news, insights, and analysis on American sports. Whether it's featuring the sharp perspectives of legendary figures like Michael Jordan, the thought-provoking podcasts of Joe Rogan, or the unfiltered sentiments of passionate fans, EssentiallySports brings fans the stories they crave in real-time. By capturing the essence of fan experiences, the platform allows readers to deeply connect with the sports they love, going beyond mere reporting and actively shaping the fan engagement landscape.
Advertisement
By providing a platform that amplifies the voice of fans, EssentiallySports has created an immersive experience that allows readers to feel deeply connected to the sports they love. The media house has successfully bridged the gap between fans and their sporting heroes.
The Bootstrap Journey:
The brand has seen excellent growth since its inception. Starting with a modest output of just five articles per day in 2018, the platform now produces a staggering 400 articles per day, covering a wide range of American sports. This rapid expansion is a testament to the founders' determination and their commitment to providing high-quality sports content. Today, EssentiallySports has become a household name in American sports, showcasing the power of Indian digital journalistic skills and their ability to resonate with the American audience.
Advertisement
Impressive Milestones:
In 2022, EssentiallySports achieved a monumental milestone, garnering an astounding 1 billion page views. This remarkable feat speaks volumes about the platform's growing influence and the immense popularity of its content among American sports fans. Notably, statistics reveal that in 2022, one in every five Americans read at least one news article from EssentiallySports, highlighting the platform's significant reach and impact on the American sports media landscape.
The India Story:
EssentiallySports exemplifies the global impact of Indian talent in the field of digital journalism. With the expertise of esteemed leaders like Sanjay Trehan, a prominent figure in new media, and Rajesh Viswanathan, a former Managing Editor at Microsoft, serving on the advisory board and editorial mentorship team, EssentiallySports has played a transformative role in shaping the American sports coverage landscape, all from its Indian foundation. This remarkable success story showcases the entrepreneurial spirit, unwavering dedication, and digital proficiency present within the Indian media landscape.
Author- Sanjana Mohan
