Just kicked off in 2023, Pauket is an innovative venture founded by Mr. Sudarsan Babu and co-founder Ms. Srividya Rajagopal. This CaaS (Coupon as a Service) platform presents a cutting-edge marketing solution with the purpose of optimizing marketing ROI and rising revenue.
"Throughout his nine-year voyage within the startup domain, coupons turned out to be crucial in generating targeted demand for all of his prior endeavors. But an even bigger opportunity emerged: making coupons smarter, more universally applicable, and more accessible to everyone. This realization prompted the search for a solution, which resulted in the creation of a platform that shifts the focus from coupon demand to supply. This marked the existence of Pauket.Inc., a CaaS (Coupon as a Service) platform," stated Sudarsan Babu, Pauket's founder.
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Furthermore, Ms.Srividya Rajagopal commenced her work life at Paypal as a product manager on a team that emphasized fraud prevention. She took on a leadership role in the team managing disputes after Paypal took over from Honey, an online discount platform. This $4 billion integration resulted in a fantastic cashback program that allows consumers to quickly earn rewards from merchant offers.
She played an important role in designing the system that collects reward points from various products as a vital member of the team. Through Honey’s cashback and discounts, her dedication helped consumers save an impressive $200 million. Recognizing a market opportunity, she stepped outside her comfort zone to co-found "Pauket," a tech startup aimed at assisting local businesses in going digital and offering appealing deals via a consumer app. Ms. Srividya Rajagopal, a co-founder of Pauket, is at the helm of this innovative initiative.
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Why is Pauket special?
Pauket functions as a CaaS platform, with the main goal of revolutionizing the way coupons and vouchers work. This platform lets merchants craft engaging promotional campaigns that increase brand visibility and drive sales.
The core philosophy is focused on enhancing the quality of coupon supply rather than just addressing demand quantity. The platform's user-friendly layout reflects this approach. Pauket enables users to easily create compelling campaigns in order to increase conversion rates. Also, the platform offers users the ease of real-time campaign performance monitoring.
Main Idea: Digitize, Distribute, and Track
Their commitment, meanwhile, carries on after the campaign's creation. The Pauket Claim app is designed to make coupon redemption less difficult for consumers. This app cuts out the perplexity of paper coupons and ambiguous redemption procedures.
Pauket's strength lies in its simple, productive, and impactful approach. The platform is determined at assisting merchants prosper their businesses while also providing significant deals and discounts to consumers.
Pauket meets the needs of an extensive spectrum of industries, including product and service companies, educational institutions, e-commerce businesses, branding and advertising agencies, and marketing specialists. The team is proud to work with elite clients such as MGM Dizzee World, Mind & Mom, Anjappar, Triumph Holidays, Toni & Guy, and a few others.
