Gurugram (Haryana) [India], March 17: In the age of short attention spans and cut-throat competition, growing a brand is tougher than ever, especially in the D2C space, which sees stiff competition from the organised sector. In such an environment, it's creativity that emerges as a clear winner. The Teaser Company, a D2C-oriented brand founded by Varun Chopra and Shivam K., is certainly turning heads with its unique ad campaigns.
Two inquisitive minds, Varun Chopra & Shivam K., fueled by their passion for creativity and advertising, launched The Teaser Company in 2019. With a zeal to create innovative campaigns in the D2C space by combining their practical knowledge and marketing skills, Teaser creates a high-converting ad funnel that deals with 3 essential E-com components for a D2C scale-up. Foremost, advertising withholds the power to bring highly relevant traffic, nurture and inform the consumer so they become high-intent customers. Secondly, the landing page which needs a conducive wireframe that includes social proofing, direct response writing, why they are better, infographic gifs, upsells, guarantees and a smooth checkout experience. Last but not the least, media management, handling spending with a performance structure that stands the test of time and budgets. The mission is to save money for brands and give them high leverage in terms of ROI from a D2C business model.
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Started with just a vision to build an amazing place for creatively sharp minds, Teaser crucially pivots focusing only on D2C Ecommerce since Day 0, productizing their solutions for growth, enabling EIRs to launch brands and now becoming a D2C ecosystem for launch and scale. The Teaser Company recently added Archit Vijoy(as an Advisor) and Abhijit Agarwal(as Co-founder) to their leadership team, who will further help with production-level ads. The goal is more killer ads, landing pages, and performance structures to scale up.
The current statistics show over 100 Cr. revenue for brands on an annual basis. 40+ brands are currently spending 5-10L with The Teaser Company on a monthly basis. Team knowledge and operational efficiency is their only Moat, and they are trying to document those into systems and processes for the organisation to become conducive towards scale.
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“We are delighted to witness the realisation of our vision to transform D2C advertising through compelling video ads. In an industry as fiercely competitive as ours, only the most innovative players can persevere and thrive. We take pride in our ability to create visually captivating video ads that have substantial content, resulting in maximum return on investment for our valued clients.,” says Varun Chopra, Co-founder of The Teaser Company.
The Teaser Company has played a crucial role in the growth of a diverse range of brands, including Wellbeing Nutrition, Gynoveda, Papa Pawsome, Benny’s Bowl, Neon Attack, Pilk, The Baby Station, Phy Life, Beanly, and more.
