The azure sea shores of Dubai, dotted with yachts and speedboats, have emerged as a new attraction for people all over the world. As tourists trickle in, the world of Dubai continues to be drowned in its own revelries and fun. But what has emerged as a popular avenue to have fun in the city is to hit the shores.
But what do high net-worth individuals and tourists do when they visit the city and are looking to hire charter boats on a whim? It was this idea that the founders of Book.Boats capitalised on and have already been creating a great impact in dubai yacht rental sector.
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The founders realised that the process of hiring a charter was cumbersome - from booking to verifying the credentials of boat owners. Thus, was born the idea of Book.Boats. It essentially operates a single marketplace platform that aggregates charter boats and allows customers to avail of their services.
What began as a tryst has since scaled up as a venture. Book.Boats now operate a full-fledged platform to hire boats.
Users can book charters - from yachts to catamarans - right on their devices, just like booking a cab online. Users can also pay online, and then the startup takes care of the rest, allowing users to access a range of facilities at pre-decided rates.
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But what's central to the platform? The company firmly believes that high-quality service and ease of user experience are integral to the company’s philosophy.
The platform carefully curates which boat owners are allowed to list on the platform. The company has set specific thresholds for owners looking to list on the site across parameters such as experienced crew members, top-notch decor and good reviews online.
Only after being vetted are these applicants allowed to list. Not just this Book.Boats also leverage customer feedback to continuously improve its services and ensure users have a seamless experience.
This has opened floodgates of opportunities for the company. Book.Boats have emerged as a popular platform for users to book boats online. With a 24x7 helpline, it also offers dedicated service personnel to address the grievances and demands of the customers.
“I highly recommend this experience! From the minute we arrived, everyone was so kind. The experience was just wonderful. From the staff being so friendly to the amazing food and the awesome live music, it was a great way to spend the night! This is something you have to add on your list of things to do!” said a happy customer online.
Book.Boats are emblematic of a growing yacht rental market in the UAE. The company aims to cater to the growing numbers and expand its offerings across verticals and territories.
"We see more benefit in scaling responsibly. But, what is more, important is to not lose sight of our existing customers and ensure they get the best service. We see merit in offering above-par services and offer luxurious charter services for our customers," said a spokesperson for Book.Boats.
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Building on a strong team and the pent-up demand, Book.Boats want to emerge as a lifestyle brand for HNIs and tourists looking to explore the city and get away from the din of city life. It wants to create a niche for itself in the highly lucrative boat rental market, which has seen a big uptick in the past few years.
As the space sees further adoption, Book.Boats wants to emerge as a one-stop shop for all people looking to hire charters. While it eyes a bigger chunk of the market, the company still believes in the supreme mantra of best service for all its customers.
