Homegrown Fashion Brands To Check Out For Gifting This Festive Season

1. Resham - House of Silk

Resham - House of Silk presents to you, ‘Raangrezz’, a tie-dyed essence of emotions. By taking close notes from the 1300-year-old Japanese fabric dying technique - Shibori and suffusing some traditional, Bandhini & leheriya processes over it, ‘Raangrezz’ turns out to be a colourful collection, featuring co-ord sets on chanderi and kaftans on Habutai Silk for outgoing and energetic women of today.

The free-flowing and feather-light fabric that’s used will make sure that you always stay confident with your look. 

The vivid colour palette of this collection is symbolic of the word ‘Rangrez’ which means a dyer and was widely used for its rhetorical style in Persian and Indian literature. The hues we chose also represent the beauty of human emotions and how they’re closely connected to a particular colour.

Giving you, ‘Raangrezz’ for that vibrant soul of yours.

2. Kazo

KAZO is a retail fashion brand with collections that epitomize the fashionable and ornate lifestyle of today’s trendsetting women. With a commitment to providing trendy products with a unique twist, KAZO has established itself as a fashion-forward homegrown brand, carving out a distinct niche in the Western wear market. The brand’s product range includes apparel, accessories, and fragrances, with each collection meticulously designed to cater to different occasions, styles, and tastes. Placing a holistic emphasis on the customers, the designs are carefully curated, customized, and tailored according to the preferences of the customers. With an incredible selection of fashion choices such as flowy printed dresses, sequin party tops, bodycon jumpsuits, trendy bags, elegant jewellery, aromatic scents, and even enchanting Disney clothing, KAZO offers a wide range of options that would be a great gift for your loved ones this festive season.

3. Alor Bags

This popular go-to brand for celebrities and fashion influencers for its bespoke, exquisite and hand-crafted bags, Alor Bags has carved a niche for itself with its unique designs. The brand also offers customization to cater to its customer’s needs and budget.

Led by an all-women team, Alor Bags is a ‘Made-In-India’ brand with a fusion of elegance and luxury with a little bit of tradition. Their collection boasts a wide array of clutches of different shapes and sizes and ranges from tiger, owl, diamond, and heart clutches to crystal rectangle clutches to potlis for high-end parties, dinners, weddings and festivities. Alor Bags truly caters to various tastes and preferences across the spectrum. From sleek and minimalist pieces that exude sophistication to bold and vibrant creations that make a statement, Alor Bags has something for everyone.

Check out the latest collections on their website: www.alorbags.com and you can also follow the brand on Instagram at @alor.bags.

4. Label Priti Prashant

Label Priti Prashant founded by Priti Prashant Agrawal, seamlessly blends innovation with tradition. It celebrates aesthetics and timeless styles while honouring artisans. Designer Priti Agrawal, a NIFT graduate, crafts garments that offer daily luxury for modern women. What distinguishes this label is its dedication to handcrafted skills and traditional embroidery, preserving artisans' stories. Rooted in India's heritage, they also develop their own fabric and source the finest fabrics nationwide. Their focus on fabric quality, fit, and finishing defies passing trends. Sustainability thrives in its values, fostering enduring bonds with artisans and local communities, and creating a close-knit network that cherishes India's crafting traditions. Beyond clothing, this brand is a living testament to India's artistry and heritage. The products can be bought through the website - www.pritiprashant.com and through leading multi-designer stores across India, Dubai and Singapore.

5. House of Silvereene

House of Silvereene, a Delhi-based fashion label by Anchal & Vikrant Boora, encapsulates a world of exquisite charm and elegance. This brand intertwines tradition with contemporary flair, giving rise to captivating ensembles that resonate with sophistication. Anchal Boora’s artistic vision infuses each design with a unique blend of modernity and cultural richness, resulting in a collection that stands as a testament to timeless beauty. House of Silvereene seamlessly marries the past and present, offering fashion aficionados a glimpse into a realm where style knows no bounds.

6. Divena 

Divena is a premium ethnic wear brand with its roots in the beautiful pink city of India, Jaipur. The power couple Charu Dudani and Akshay Dudani, the brand's founders intended to make sustainable fashion available to everyone because the word "Divena" implies blessings for the diva in you. They started their journey in 2015 with the intention of sharing their passion for fashion and design since they believe that it shouldn't be limited to any one size or genre. With the hard work & passion of Mr. Akshay Dudani, founder and CEO, and Mrs. Charu Dudani, co-founder and fashion director, "Divena" was created. Charu has modelling and design experience and a passion for fashion and styling, while Akshay has great leadership qualities and business knowledge, making the two of them the ideal match for the brand's success. As a known luxury brand for ethnic clothing, Divena has made a reputation for itself today and received a lot of praise over time. Divena World also has a separate clothing line for men, called Millenial Men and is soon going to launch a personal care brand "Cosse" & kids wear brand "Divena Kids"!

7. Notch Above Creations

Notch Above Creations is a Women’s Clothing company that seeks to empower the artisans and local communities of India while creating the kind of clothing that stands the test of time. Our founder, Chethana Anumolu was inspired by her experience working in the fashion industry to create more impactful and longer-lasting products.

She with her brand and creations aims to fulfil the need for an alternative to the dominating fast fashion market in India by offering stylish and affordable clothing with a conscious focus on sustainability.

8. Old Marigold

Old Marigold is a women's apparel brand working exclusively with handcrafted products made by local Indian artisans.

Old Marigold is for women who are unabashedly themselves. Women who are strong yet feminine. Free-flowing fabrics in natural fibres and signature prints are cleverly tailored to flatter the body in a soft meets hard design approach. Classic shapes and silhouettes draw inspiration from the iconic fashions of past eras, skillfully infused with a modern twist and cutting-edge cool to be current yet timeless.

Aspirational yet attainable, Old Marigold is about moving you from beach to bar; from city to weekend retreat and from your lounger to your friend's wedding celebration with free-flowing ease. Versatility is key. Every piece translates occasions and seasons, created to last with meticulous detail.

9. Arpita Sulakshana

Discover a realm where couture becomes a canvas of creativity. Arpita Sulakshana, founded by visionary women nurtured at NIFT and Pearl Academy, reimagines fashion. Hand-painted opulence meets sustainable ethos, as each piece is an original work of art with intricate details, luxurious fabrics, and fine craftsmanship. From whimsical Bohemian inspirations to timeless classics, their collections epitomise heritage blended seamlessly with modern allure.

Organic cotton, silk, and linen form the foundation of their eco-conscious approach, reflecting a commitment that extends to ethical production practices. International acclaim from publications like Aspire and Filmfare UAE highlights their global appeal. Whether it's a wedding's grandeur or everyday elegance, choosing Arpita Sulakshana means embracing sophistication with a purposeful edge.

Disclaimer: The above is a sponsored post, the views expressed are those of the sponsor/author and do not represent the stand and views of Outlook Editorial.