10 Best Affiliate Link Tracking Software In 2023

Affiliate marketing has become a lucrative industry, with 16% of e-commerce sales being generated through affiliate marketing.

But to accurately tell whether your affiliate marketing efforts are a success, you need to be able to track your affiliate links.

That’s where affiliate link tracking software comes in.

There are several types of affiliate tracking software, and I’ll give you the best options for each area:

The best affiliate link tracking software for affiliate marketers is Lasso Performance .

Lasso connects to every major affiliate network, such as Impact, CJ, Shareasale and Partnerstack, and collates all your affiliate click data together.

It then creates custom dashboards for every page and product you promote, so you can see exactly where all your revenue and conversions are coming from.

However, if you’re a brand looking to set up an affiliate program to monitor affiliate links, then you’ll need a different type of software.

These are some other types of affiliate tracking software:

If you run a Shopify store: UpPromote is a great option, as is Goaffpro
If you run a WordPress store: AffiliateWP
If you run a SaaS: Partnerstack
Two-sided affiliate marketplaces: Shareasale, Impact, Partnerstack

For less detailed affiliate link tracking, you can use the tracking offered by platforms like: Impact, Tapfiliate, UpPromote, Shareasale, and a few others that I mention in this article. If you’re a brand managing affiliates, these platforms are ideal.

Why Use Affiliate Link Tracking Software?

As brands and affiliate marketers seek to improve their products and services to increase revenue, data-driven marketing has become essential. And that's where affiliate tracking software comes into play.

By tracking your affiliate marketing campaigns, you can gain valuable insights into each of your affiliate partners’ earnings per click (EPC), CTR, conversion rate, and overall earnings and how this is trending over time.

These software solutions offer a range of features to track and manage your affiliate marketing campaigns, monitor your earnings, and provide real-time reports.

Whether you're a beginner or an experienced affiliate marketer, investing in affiliate tracking software can maximize your affiliate marketing strategy and save you time and effort in monitoring conversion data.

1. Lasso - The Best Affiliate Link Tracking Plugin Software For Affiliate Marketers

Pros:

Widest range of affiliate tracking options, both registering these as Events in Google Analytics, and with a more detailed affiliate analytics tool in Lasso Performance

Cons:

Not for affiliate merchants, as this is for the affiliate marketers promoting and managing their offers

Lasso is an all-in-one affiliate marketing plugin for WordPress. It offers a user-friendly interface with powerful features to track and manage your affiliate links effectively.

Whereas programs like Tapfiliate, Shareasale, and Impact are where you can find brands with affiliate programs, and create affiliate links from there, Lasso instead is software for affiliate marketers to use on their site, and manage all their affiliate links in one place.

Tracks affiliate clicks as Events, and a complete page-level breakdown

Lasso helps you track your affiliate links in two ways:

Link clicks are automatically tracked as Events in Google Analytics (UA and GA4)
Lasso Performance gives you a complete breakdown of the revenue, clicks, and conversions from every link and page on your site.

So, for basic affiliate link click tracking having the Lasso plugin lets you quickly see which are the most popular products that get the most clicks.

Then, for more advanced affiliate link tracking, use Lasso Performance for a complete page-level breakdown of exactly how much revenue your blog posts and each link on that blog post earns.

Tracks affiliate

Lasso Performance integrates with all the other major affiliate link tracking software programs, such as:

Amazon Associates
Impact
CJ Affiliate
Awin
Skimlinks
AvantLink
Goaffpro
Everflow
Partnerstack
Partnerize

And many others. So, you can integrate all your existing programs in one place, and track them all from a central dashboard.

Even beyond the improved link tracking, and earning per click (EPC) insights, just the saving of time from getting all my affiliate information in one place, as well as the daily and weekly earning emails Lasso sends me, is already worth the money.

Link management features

As well as tracking links, Lasso also has built-in affiliate link management features so you can control every affiliate link on your website from one central location.

So, if a product goes out of stock, you can switch it out for a new product in every single location on your site in one click.

Lasso also alerts you when any Amazon affiliate links go out of stock or for any broken links, so you can fix them and shore up any revenue leaks.

It’ll even scan your site and detect any non-affiliated links and add your affiliate ID, as well as changing any links with anybody else’s affiliate code that someone may have put on your site.

Affiliate displays to help you convert better

Lasso’s main offer within the plugin is actually not affiliate link tracking, but high-converting displays.

The Lasso team say they have battle-tested and A/B tested their affiliate displays over their 8,000 customer sites and millions of page views, to create the best converting displays around.

Writing Asisstant

An example Lasso display is shown in the image above.

And to be fair, they look like they have proof, too. Jared Bauman, the host of the Niche Pursuits podcast, recently published a case study where he increased his affiliate revenue by 106% by changing from AAWP to Lasso !

Pricing: $24/month if paid annually

Click HERE to get Lasso.

2. Tapfiliate

Tapfiliate

Pros:

Good for setting up your own affiliate program if you run a SaaS company or ecomm store
Good level of affiliate analytics

Cons:

Won’t get natural visibility from being in marketplaces like Shareasale, Impact, etc, so you’ll need to find affiliates and influencers yourself

Tapfiliate is a comprehensive affiliate tracking solution where e-commerce brands, SaaS companies, dropshippers, and more can create their own affiliate programs for influencers and affiliate marketers to promote them.

With Tapfiliate, you can create personalized affiliate links, track clicks and conversions. The software also offers advanced analytics and reporting features to help you optimize your affiliate marketing campaigns.

Tapfiliate's pricing plans are flexible, making it suitable for both small businesses and larger enterprises.

Pricing: Starts at $89/month

3. Impact

Impact

Pros:

Huge range of affiliates, and brands
The largest affiliate network

Cons:

Expensive for brands to put their affiliate program on Impact
Limited affiliate link tracking analytics for affiliates and influencers

Impact is an affiliate network that hosts thousands of different brands’ affiliate programs in one central location.

So, if you’re an affiliate marketer, you can find dozens of affiliate programs for your niche in one location, and if you’re a brand looking to boost your influencer and affiliate marketing for your products, you can find some of the biggest affiliates on the Impact platform.

It provides accurate attribution for affiliate links and supports both cookie-based and non-cookie-based tracking.

Impact offers a range of features, including branded sign-up links, fraud detection, advanced analytics, and customizable interfaces.

The software integrates with various e-commerce platforms, payment gateways, and CRMs, making it a versatile choice for affiliate marketers.

Pricing: Free for affiliate marketers, starts at $500/mo for companies starting affiliate programs

4. Partnerstack

Partnerstack

Pros:

Best option if you’re a SaaS company and want to grow your affiliate program
Also great if you promote SaaS affiliates as all the major brands are on Partnerstack

Cons:

Only useful if you’re in software

Partnerstack is an affiliate marketing software that supports clients from the affiliate, partner, and reseller channels of B2B SaaS. It offers an intuitive interface and customizable partnership programs.

Partnerstack is like Impact, Shareasale, and similar companies in that they host hundreds of different affiliate programs in one place, and act as a two-sided marketplace between affiliates and companies.

Though, Partnerstack focuses exclusively on SaaS. For example, Notion, Monday.com, Murf AI, and many other major software companies use Partnerstack for their affiliate programs.

With Partnerstack, you can automate tracking, manage sales, and access an all-in-one resource library and commission withdrawal. The software also offers integration with popular applications like Lasso Performance, HubSpot, Slack, and Google Sheets, allowing for seamless marketing strategies.

Pricing: Bespoke based on your needs

5. ShareASale

ShareASale

Pros:

Huge range of brands to promote, and affiliates looking for offers
Merchant EPC and uptime data available before joining the program

Cons:

Expensive

ShareASale is one of the largest affiliate networks, offering a wide range of affiliate programs to join. It provides advanced tracking and reporting features to help you monitor your affiliate performance.

Like Impact, you have access to hundreds of affiliate programs if you’re an affiliate, and if you’re a brand, there are thousands of affiliates looking for brands to promote that you can reach on the ShareASale platform.

With ShareASale, you can access a vast network of affiliates, choose from various payout options, and track sales and commissions in real-time. The platform also offers a user-friendly interface and excellent customer support.

For affiliate marketers, you can even see the earning per click (EPC) and conversion rates other affiliates get from these brands, to find the winners without needing to do any tests.

Pricing: $625 plus 20% of the affiliate commissions generated by affiliates

6. UpPromote

UpPromote

Pros:

Best affiliate link tracking software for Shopify
Easy-to-use affiliate dashboard

Cons:

The marketplace is not as popular as ShareASale or Impact, so you’ll need to promote your program and find affiliates yourself

UpPromote is an affiliate management tool designed specifically for Shopify. It offers powerful affiliate tracking and management features to help you grow your Shopify business.

If you own a store, you can easily create your own affiliate program via UpPromote, and then let affiliates join to promote your products with their affiliate links.

With UpPromote, you can easily sync with your Shopify store, manage affiliate campaigns, and track real-time analytics. The software also provides customization options, good customer support, and a marketplace of top affiliates to expand your affiliate network.

Pricing: Free tier, than up to $199.99/month depending on your tier

7. Everflow

Everflow

Pros:

Good influencer and affiliate partner software

Cons:

Can be difficult for affiliates to sign up

Everflow is a performance marketing platform that offers advanced tracking and analytics for affiliate marketing campaigns. It provides real-time reporting, fraud detection, and customizable dashboards.

Everflow offers integration with various platforms, making it suitable for affiliate marketers running campaigns across multiple channels. The software also provides detailed analytics and insights to help you optimize your affiliate marketing strategies.

A lot of supplement and fitness brands use Everflow to scale.

Pricing: Starts at $750/month

8. AffiliateWP - best for creating your own affiliate program for your WooCommerce store

AffiliateWP

Pros:

Ideal for creating an affiliate program for your WordPress store for affiliate link tracking

Cons:

WordPress is not the ideal platform for an affiliate program

AffiliateWP is a popular affiliate marketing plugin for WordPress. It offers seamless integration with popular plugins like WooCommerce, Easy Digital Downloads, and MemberPress.

With AffiliateWP, you can easily set up and manage your affiliate program, track clicks and conversions, and generate detailed reports. The software also provides advanced features like coupon codes, affiliate landing pages, and automated notifications to enhance your affiliate marketing efforts.

However, it is only for WordPress stores, so you can’t use it if you use Shopify or if you do not do e-commerce for your brand.

Pricing: Starts at $149.50/year

9. Voluum

Pros:

Fast link tracking software for large volumes and PPC

Cons:

Expensive: Starts at $599/month for agencies or brands

Voluum is a comprehensive affiliate tracking platform that offers advanced analytics and optimization tools. It provides real-time tracking, fraud detection, and customizable reports to help you monitor and optimize your affiliate campaigns.

Voluum offers integration with various platforms and provides detailed insights into your campaign performance. The software is suitable for affiliate marketers looking for advanced tracking and optimization features.

It’s great if you’re an affiliate marketer that does PPC (pay per click) paid ads. But, if you’re an SEO affiliate marketer, Lasso is the more useful platform.

Pricing: Starts at $599/month for brands

10. Affluent

Pros:

Owned by Impact, an affiliate network

Cons:

Not for affiliate merchants, as this is for the affiliate marketers promoting and managing their offers

Affluent is an affiliate marketing analytics platform that provides real-time reporting and insights. It offers integration with popular affiliate networks and platforms, allowing you to track and analyze your affiliate marketing campaigns in one place.

Affluent provides comprehensive performance metrics, revenue tracking, and optimization tools to help you make data-driven decisions. The software also offers customizable reporting and dashboard features to suit your specific needs.

However, it’s expensive and industrial. It’s only for the largest media brands looking to track their affiliate links better. Alternatives like Voluum and Lasso have the same features, but are a lot less expensive.

Pricing: Only available if you book a demo.

What to Look for in Affiliate Link Tracking Software

Before diving into the best affiliate link tracking software, let's discuss the key factors to consider when choosing the right software for your needs. Here are some important features to look for:

User-Friendly Interface: Look for software with an intuitive dashboard and easy navigation to monitor your progress effectively.
Flexible Subscription Plans: Consider your goals and budget. Opt for a software that offers flexible subscription plans, including free trial periods, to evaluate if it meets your needs.
Integration: Ensure that the software integrates seamlessly with other services like payouts and email marketing, allowing for a cohesive marketing strategy.
Commission Management: Choose a software that not only tracks clicks and page visits but also monitors your sales, especially if you run multiple affiliate programs.
Customer Support: Reliable customer support is crucial to address any issues or queries promptly. Look for software that offers real-time live customer support.
Fraud Detection: Protect yourself from fraudulent activity by selecting software that provides measures to filter out bots and suspicious traffic.

Now that we've discussed the key features to look for in affiliate link tracking software, let's dive into the top 10 software solutions available:

FAQs: Affiliate Link Tracking Software

How do you track affiliate links?

Affiliate tracking software uses unique tracking codes or cookies to track affiliate links. When a user clicks on an affiliate link, the software recognizes the tracking code or cookie and attributes any subsequent conversions or purchases to the respective affiliate.

Some affiliate link tracking software tools, like Lasso Performance, automatically do this for you using custom subIDs on each link, as well as by registering affiliate link clicks in Google Analytics as Events.

If you’re a beginner, I recommend this blog post by Lasso on how to track your affiliate links .

What is a tracking link in affiliate marketing?

A tracking link is a unique URL that contains a tracking code or cookie. When a user clicks on a tracking link and makes a purchase or completes a desired action, the affiliate tracking software records the conversion and attributes it to the respective affiliate.

Because these affiliate links often look spammy and can reduce CTR, affiliates often cloak their affiliate links so they look more professional.

How do I track my affiliate performance?

Affiliate tracking software provides detailed reports and analytics to track your affiliate performance. You can monitor metrics such as clicks, conversions, sales, and revenue generated by each affiliate. This allows you to identify top-performing affiliates and optimize your strategies accordingly.

Can you track affiliate sales?

Yes, affiliate tracking software allows you to track affiliate sales by attributing conversions and purchases to the respective affiliates. This helps you measure the effectiveness of your affiliate marketing campaigns and calculate affiliate commissions accurately.

How does affiliate tracking work without cookies?

Some affiliate tracking software uses alternative methods, such as IP address tracking or browser fingerprinting, to track conversions and attribute them to the respective affiliates. These methods are used when cookies are not available or disabled, ensuring accurate tracking and attribution in such cases.

In conclusion, affiliate link tracking software plays a crucial role in optimizing your affiliate marketing strategy.

By choosing the right software for your needs, you can effectively track and manage your affiliate campaigns, monitor your earnings, and make data-driven decisions to maximize your affiliate marketing success.

Consider the features, integrations, and pricing plans of the software options mentioned in this article to find the best solution for your business.

Disclaimer: The above is a sponsored post, the views expressed are those of the sponsor/author and do not represent the stand and views of Outlook Editorial.