Let Them Have Cake

Showcase Modern Breads reports sick, but it's actually on the road to recovery

Let Them Have Cake
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Worries Reality
  • Large chunk of the workforce will be retrenched after takeover by HLL in February 2000
  • Many ancillaries and franchisees will be closed down
  • Company has been referred to the BIFR
  • Declining sales and lack of growth
  • No employee has been fired after  February
    2000. Salaries have increased.
  • Eight more ancillaries have been added after
    the HLL takeover
  • Issue mere technicality. No rehab package sought.
  • Sales decline checked. Premium product added.
Shantanu Guha Ray and Arijit Barman
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