- Urging courts to remove the ban on sales of soft drinks in Parliament and in the defence canteens
- Focusing on the markets to ensure that sales are not affected due to the controversy
- Launching an aggressive image-building exercise locally and globally to woo consumers
- Transforming the fight into a swadeshi vs videshi one by insisting that EU wishes to impose its stringent norms so that Indian products don't find an export market
Cola Giants' New Tune
Cola Giants' New Tune
Cola Giants' New Tune
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