After the successful run of her news website, Urban Asian, for 12 years, entrepreneur Roshni Patel Vasram is set to launch an app that will bring together readers, consumers, and brands in a digital space. The app will be an interactive platform for short form videos, quizzes, and much more.
In an interview, Roshni Patel Vasram stated the reason behind launching the app, "We are living in a fast-paced digital world where the way media is consumed is changing. With the rise of swipe, like, comment, and short form video, we wanted to be part of the excitement. The Gen Z demographic uses social media tools to connect with brands, and we wanted to offer a similar platform for our audience to connect with others globally, through our culture and beyond."
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Roshni Patel Vasram holds a master's degree in Integrated Marketing Communication and plans to use her education to further enhance the digital experience for her company's users. With the launch of the Urban Asian app, she hopes to bring her audience together in a new and innovative way. The app aims to bring the south Indian community together .
The app will provide an interactive platform for readers, consumers, and brands to connect with each other through short form videos, quizzes, and much more. The app aims to bring the South Asian community together in a new and innovative way and be at the forefront of the changing digital media landscape.
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With her background in marketing and her passion for technology, Roshni Patel Vasram is poised to make a significant impact in the digital world with the launch of the Urban Asian app.
