Kenko - Health Management Organization To Manage All Medical Needs

Kenko Health won the prestigious title of ‘Brand of the Year 2022’ in the Health Tech Category at the Outlook Business Spotlight’s Business Icons Awards 2022 on 25th Nov 2022 in Hyderabad.

About Kenko Health

Health services have always been an area of concern for almost all of us either one is from the corporate sector or the government sector. To provide relief for people Kenko Health is innovating new ideas. Kenko health is a tech-powered platform that provides healthcare service along with financing, making it the first ever one-stop solution for all healthcare needs. The firm has been evolving continuously under the guidance of Mr. Aniruddha Sen and Mr. Dhiraj Goel.

Using their experience with insurance businesses and systems in both West and Southeast They are focused on transforming Kenko into India’s first Health Management Organization (HMO) to take complete care of patients' medical needs. The idea of blending delivery services and booking capabilities with healthcare financing enables Kenko to be a marketplace for all medical requirements and expenses. The main focus is on the OPD part of the medical expenses. Kenko’s driving force is to be a one-stop solution for healthcare and finance needs for all Indians, especially the young ones who shoulder the responsibility of their entire family.

Names Behind the Idea

The two names behind the inception of Kenko Health are Mr. Aniruddha Sen and Mr. Dhiraj Goel. Mr. Aniruddha Sen has over 15 years of experience across the hospitality and insurance sectors. According to his observation over the years the existing insurance establishment is resistant to radical and disruptive ideas that could be advantageous to both the client and the insurer.

Mr. Dhiraj Goel is a certified actuary with over 20 years of experience in insurance underwriting. He oversaw finance at Cigna Insurance, Reliance Life Insurance, and Swiss Reinsurance Co.

List of clientele

Kenko Health provides healthcare financing solutions to small, mid-sized, and large businesses and retail customers. Their list of clients includes Shaadi.com, Rebel Foods, Kokilaben Hospital, ABP news, Porter, and others. Providing the best services is the underlying idea of team Kenko because of this most of their clients renew their subscriptions without any question.

Client satisfaction reflects in the words of appreciation shared by them. Most of the subscribers are always sharing positive feedback about the team and their response in case of an emergency. One such subscriber is an employee of a tech startup. He highlights how Kenko was responsive and helped me throughout during his mother's treatment.

When it comes to B2C subscribers, we are getting a lot of interest from Tier 2 and Tier 3 cities where consumers are looking for affordable healthcare plans with wider cover and deeper benefits.

In general, there’s been a 3-fold increase in health insurance penetration in Tier-2 and Tier-3 cities of India. Kenko’s philosophy of preventing health-finance risks rather than just covering them is very much in line with the needs of customers.

Goals and Plan of Action

Kenko Health aims to be a one-stop solution provider for all health financing needs. Their mission is to bestow users with easy access to all healthcare services in one app. As they care about their clients, they want to remove traditional hindrances like waiting periods, sub-limits, deductibles, etc.

And this has helped Kenko to become an attractive and valuable service provider. Kenko has covered over 2L lives and 200+ corporate partners in just two years. Their understanding of customers' dilemmas led them to come up with the idea of OPD benefits. Kenko is planning to increase OPD offerings to 13 categories, well beyond traditional clinical categories such as prescription drugs and general doctor consultations. Also, the cost of everyday items such as haircare, skincare, sanitary products, diapers, dental treatments, and mental health is already covered.

The Instigator

Out-Of-Pocket expenses on health services, especially medicines, continue to push over 55 million people in India into poverty, with over 18 percent of households incurring catastrophic levels of health expenditures annually, says a WHO report. Kenko is all set to contribute to the downfall of out-of-pocket expenses on healthcare in India. India’s medical inflation stood at 14% in 2021. Team Kenko is doing its best to help negate its effects by financing these costs with their health subscription plans.