Business Spotlight

How A Digital PR Agency Could Help Secure Visas Like O-1 Or EB-1

 Written By: Anshul Panda

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Aritra Digimedia
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If you are an entrepreneur, business person, or a professional looking for work opportunities in the USA then you will need an O1 or Eb1 Visa. The O1 visa is a type of visa that is available to individuals who have demonstrated “extraordinary ability “in their field looking. Getting featured in noted publications helps you substantiate your skills and achievements in any foreign country including the USA. That is where the role of a digital PR agency with expertise in helping you publish such articles comes into force.

Anshul Panda Co-Founder of New Delhi-based Digital PR Agency  Aritra Digimedia says “We have a dedicated team who help the client highlight their skills and achievements in their profession which brings their contribution to the relevant industry into the limelight.” Anyone who wants to qualify for these visas has to fulfill some requirements laid down by the relevant governments or authorities. This includes that the person must be able to demonstrate his/her extraordinary ability in their professional field. This could come in the form of awards, scholarships, fellowships, or other similar recognition. Additionally, he/she must be coming to the United States to work in your field of extraordinary ability. O-visas are not available to individuals who are simply looking to live in the United States. One must has very specific skills and demonstrated expertise in that. Finally, you must have a job offer from a U.S. employer in their field of extraordinary ability.

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PR agencies like Aritra Digimedia help in taking decisions regarding which publication would be ideal for you, what guidelines to follow while writing the content for publishing, most of the time writing content, and then finally contacting the publications on your behalf to publish your articles. being featured in well-known publications helps show that you have a high level of expertise in your field. This can be anything from major newspapers to industry-specific magazines. Your expert comments on critical industry or domain-specific topics in relevant news publications also help in establishing your knowledge and experience in your field.

Consulting a good PR agency that can identify and connect you with publications that are relevant to your domain is an important task of this process. If you contact these publications directly, there are chances that a self-written article not get approved, as you might not be aware of the guidelines and content pattern each media and publication house follows. Getting your work published in renowned publications can help you qualify for an O-visa or an EB-visa. Being mentioned in magazines can help you gain authority, reputation, and trust, in addition to contributing to your visa application.

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PR firms will have relationships with the editors and journalists who write for these publications. This means that they will know exactly what kind of content these publications are looking for, and how to pitch your company in the most favorable light. Secondly, a PR agency will have writers who have got experience in writing press releases and other marketing materials that are quick to grab the attention of these publications. They will know how to package your story in a way that is most likely to get picked up.

The function of public relations in obtaining your O1 visa and EB1 visa is obvious: being mentioned in reputable publications will help you qualify for these visas. However, many people are unaware of how to get included in magazines or why it is significant. Digital PR agencies like Aritra Digimedia recognize the importance of media placements for Visas, Publicity, and PR; and work relentlessly to achieve them for their clients. 

This work is done in collaboration with Aritra Digimedia, a New Delhi-based PR firm. To know more visit www.aritradigimedia.com or mail us on aritradigimedia@gmail.com

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