With so many beauty products in the market today, what does it take for a brand to stand out? For Careberry founder Sanjeev Singh, standing out was never the objective. The idea of Careberry was born in 2019, and the brand came to life in 2021. It has since rapidly established itself as a key player in the eco-conscious and natural beauty product industry, born out of the singular vision of wanting to be both good for the people and the planet.
Singh had always been passionate about natural remedies and holistic wellness. However, it wasn't until he started experiencing hair loss that he realised that there were very few beauty brands in India that focused on using naturally derived ingredients in their products. As he began researching the causes behind his hair fall, he learnt that the personal care products he had been using for years were filled with toxic chemicals that were doing more harm than good.
Determined to find a solution that was both effective and safe, Singh started experimenting with various natural ingredients. “It was during this period that I discovered the treasure trove of natural recipes that had been forgotten over time,” says Singh about the inspiration behind his brand. As he delved deeper into his research, Singh says he was “driven by the idea of creating a personal care brand that was based on the power of nature.”
Careberry was formed out of the vision of creating high-quality, natural, and effective beauty products. In order to truly resonate with the modern consumer, the brand combines proven traditional techniques with modern science to create a range of personal care products that are both effective and luxurious.
Singh’s love for nature and his desire to create a purpose-driven business has made Careberry what it is today - a brand that's synonymous with purity, efficacy, and luxury. His story is a testament to the fact that the best solutions often come from the simplest of sources - Mother Nature herself.
From the outset, Careberry was founded on the principle of promoting ethical and sustainable practices, from ingredient sourcing to packaging. The brand understood the importance of developing beauty products that are not only effective but also safe for consumers, as well as environmentally friendly.
Careberry’s journey began with a small range of beauty products that included hair care products and . The brand’s focus was on creating products that were both gentle and effective, using naturally derived ingredients, such as tea tree oil, red onion, fermented rice and wheat, argan oil and keratin oil . As the brand gained popularity, Careberry expanded its product range, introducing new products such as body lotions and hair oils. Its commitment to using innovative and natural active ingredients such as hemp seed oil further helped to distinguish Careberry from other beauty brands in the market.
The love Cranberry received from customers in tier 1 and tier 2 cities across India led Singh to expand into international markets. The company began shipping its products to several other countries with the help of third-party services. In addition to finding success in the offline market both in India and internationally, Careberry has also been seeing exponential growth in the online market as well – retailing through its website, as well as popular marketplaces like Amazon, Flipkart, and Jio Mart. The company’s year-over-year growth rate has been approximately 30%, a testament to its commitment to offering eco-conscious and natural beauty products at an affordable price.
Ultimately, Singh is on a mission to build a brand that is transparent and accountable in every way. From using naturally derived ingredients to their sustainability practices, Careberry has won the trust and loyalty of its customers. Careberry’s success has been built on its honesty, responsibility, and approachability.
Singh’s vision to create an eco-conscious and innovative beauty brand has been a resounding success. Careberry is now one of the leading brands in the beauty and personal care space, having created a niche for itself in this competitive market. With a continued focus on expanding its product range and increasing presence in international markets, Careberry is well on its way to become a leading global brand in the eco-conscious and natural beauty product industry. Success apart, Singh remains dedicated to his mission of making a positive impact on the world through Careberry’s products and practices, and aims to grow the brand while continuously evolving as it strives to meet this goal.