Business Spotlight

Avery Weigh-Tronix - A journey From Legacy To Leadership Through Innovation

Avery weigh-Tronix products have always been known for outstanding accuracy and reliability.

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Avery weigh-Tronix
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About the company

Avery India is pioneer in the field of Design, Manufacturing, Supply & After-Sales-Service of industrial weighing equipment in India. It is fully owned by Avery Weigh-Tronix- UK, one of the world’s leading suppliers of innovative weighing solutions and services with over 200 years of domain expertise. Avery Weigh-Tronix is a part of Illinois Tool Works group (ITW - NYSE), a Fortune-500 diversified global conglomerate into specialized industrial equipment, test & measurement, and related businesses.

in Haryana, the Indian company started its operation in India in 1911 as a dealership in Kolkata. This Company is ISO 9000 certified with manufacturing plant located in Ballabgarh was set up in 1974 and started producing electronic scales since 1985. From 2010 onwards, under the guidance of its current Managing Director Mr. Basant Sandooja, the company has carried forward its journey from ‘legacy to leadership’. Avery India has been supplying and servicing weighing machines and weighing automation solutions in India and neighbouring countries like Nepal, Bhutan, and Bangladesh.

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Business Portfolio

Avery weigh-Tronix products have always been known for outstanding accuracy and reliability. Driven by ITW’s philosophy, they offer innovative and differentiated products/solutions, which are often followed by other players in this industry. For example, modular design of deck structures and unmanned weighbridges were introduced by the company. Avery India is the only Indian manufacturer to manufacture load cells in India having the highest certification for OIML C5/C6 class accuracy and having IP69K environmental protection.

The company offers customers the complete range of services right from products/weighing systems to after sales solutions. They also provide a full consultation service & custom weighing systems and software to address pain areas of Customers. Weighing being a specialised area needs special skilled team. To cater this need, they have a strong team of highly trained experts and technicians with most of them having decades of experience. In addition, they have a full backup of the global Avery Weigh-Tronix engineering and technical support network. The company serves clients like SAIL, Jindal, ACC, Reliance, NTPC, Tata, Indian Oil, BPCL, Indian Railways, GMR, Jaypee, etc. for supplying & maintaining weighing equipment.

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As the basic weighing technology has become quite generic today, the industry is moving towards automation of weighing operation and its data integration with ERP solutions. Avery’s SmarTowerTM Unmanned Weighbridge solutions capable of having secure and seamless data integration with all leading ERP systems and flexible guiderails are some examples of its product innovation. Sensing the changing needs of its customers, Avery has relied upon ITW’s core philosophies of 80/20 and Customer Backed Innovation for retaining its leadership position. The 80/20 business model has helped the management focus on their 80’s products and processes while Customer backed innovation has helped in identifying pain areas of customers and finding innovative solutions for the same.

Strategic focus and intent

Avery had been evolving with time, both in India as well as globally. Today they are offering class-leading weighing automation solutions. Their goal is to maintain their market leadership by providing innovative and differentiated products and solutions followed by after-sales service with high customer-facing metrics. Its mission is to follow a sustainable business model by delivering appropriate yield of investment for its shareholders while ensuring its due role in corporate social responsibility towards its employees and society. The company’s major focus is on Industrial weighing and hence their strategy revolves around innovation & automation on industrial weighing equipment. Avery India has plans to continue its innovative focus on the use of IoT & AI technologies for remote monitoring and diagnostics of weighing equipment’s health and performance to reduce downtime costs to customers and improve serviceability.

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