Business Spotlight

An Atypical Guide For The Corporate World

The best business books are often personal. They teach you how to be, how to excel at what you do, how to improve continuously and how to become the best version of yourself. Without calling itself a business book, Why We Are Who We Are does just that.

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 Why We Are Who We Are by Meetu Bisht
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As many of us are taught in our business education or corporate development – the epitome of professional success is in the ability to stay true to our role and deliver it to the fullest. Why We Are Who We Are is a book that tells us exactly that, without bringing in any business parlance.

Getting the basics right is key to any profession. The book starts off with the basics. It talks about the ‘big picture’ – creating a nuanced understanding of the self, much deeper than what is typically seen. As the author starts peeling one layer at a time, we start getting a better understanding of our current role, the raison-d’etre of our existence.

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Why We Are Who We Are then moves into disentangling various personality types, as different types of souls. As we examine this closely, all of these are visible even in the corporate domain. This is where the magic starts unfolding. Not only does Ms. Bisht splice open versions of personalities by explaining their characteristics, but the key is in the mandate that each of these roles are supposed to execute.

Once we understand this holistically, the measure of success is not just in achieving hard-coded performance metrics, it is a lot more about delivering to the mandate that is assigned to each of us. To explore this further with examples: competitive souls can be correlated with rainmakers or salespeople. The objective for competitive souls is not just to outdo their peers or their competition, it is more about self-acceptance, and making peace with themselves. In doing so, they are meant to enjoy the journey as much as the outcome.

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Another example is of struggling souls. We often come across these in the corporate world. They always appear to be in challenging circumstances, no matter how hard they try. They are always stretching themselves, often unsuccessfully – to meet their goals. The book looks under these rocks and uncovers the underlying reasons for such existence. However, it also offers solutions to cross these challenging tides and move into calmer waters.

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Why We Are Who We Are talks about numerous such types – suffering, emotional, lost, rejected, unsuccessful, creative, et al. Then there is also this great differentiation drawn between wise and enlightened souls.

In the last section, the author provides a self-improvement and empowerment roadmap and a key to deliver to our best potential.

The prime objective of this book is to help hold a mirror to ourselves, decipher what we see there and help us become a significantly better version of ourselves, if we have the intent. In the corporate world too, success is all about long-lasting impact or permanent legacy. We can only create these when we first understand ourselves fully, accept who we are, appreciate the mandate given to us and honour the same. Once we start doing this, success (in the form it’s meant to be) is inevitable.

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The author, Ms. Meetu Bisht is no stranger to human emotion. The same has been expressed both in forms of fiction and non-fiction in her various stints as a creative writer. In a career of over two decades, she signed off as an editor of three special interest magazines. A deep interest in spirituality and mysticism led her to exploring depths and details of human psyche. The need to remove discombobulation around prevalent spiritual practices and rituals led her to pen her maiden book Living Spirituality. Continuing her study and research as a karma reader through mystical subjects such as astrology and a keenness to understand the core of human self, helped her to write Why We Are Who We Are. The book is published in India by Hay House, a global leader in self-help, inspirational and transformational books.

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The book is available across leading bookstores and on Amazon at amzn.to/47h1vAz More details about Ms. Bisht can be read at www.meetubisht.com.

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