A Culture That Won Appinventiv ‘Outlook-Best Place To Work’ Award

Culture is a pillar that many big names in the industry have failed to strengthen and sustain, time and again. The reason behind this is the standardization that has plagued employers, irrespective of the industry, service, location, and humanitarian trends. Rules do play an important role in creating an undeterred culture that cannot be exploited or misused by the employees and help create uniformity throughout the hierarchy. But it can be unique to your brand yet have a uniform flow that propels a positive outlook among the employees.

So, how do you create a unique work culture that keeps growing with time? That works on a sustainable ideology, which this software development company has achieved and was recently awarded by ‘The Outlook India Survey’ as ‘Best Place To Work’.

Appinventiv is a team of 1000+ agile techies who boast about their comfortable yet supportively challenging work culture. Appinventiv, a digital transformation company, has won this award with a combined score that includes the aspects of culture, performance, benefits, and overall work environment. The award focused on objective output and subjective perceptions formed over multiple survey questionnaires, which gave it the esteemed designation of the best workplace in 2022.

What does this sustainable Work Culture stem from?

Appinventiv is a digital transformation company born in 2015 in India, that has grown to have 4 Global offices and 5 centers of excellence in India today.

Their esteemed clientele includes startups, digital-focused enterprises, and Fortune 500 companies across FinTech, HealthTech, Blockchain, Media, OTT, Commerce & EdTech verticals. They have empowered the vision of a global clientele, including American Express, Vodafone, KPMG, Asian Bank, Domino’s, KFC, Adidas, Americana Group and Bodyshop. The prime example of the strong work culture is reflected in the COVID-19 phase, where other companies lost revenues and employees, but Appinventiv scaled their revenue by 127%.

A sustainable work culture starts from the leadership team itself, which the Leadership Group here, inclusive of Saurabh Singh along with Sudeep Srivastava, Prateek Saxena, Peeyush Singh, and Dileep Gupta, not only endorses but practices as well. Their culture is spearheaded by a unified vision of inclusivity, growth, and support from the top management to the executive level which helps them offer the best mobility engineering, consultation, development and support to their clients.

Upon receiving the award, CEO, Saurabh Singh expressed, "Our sustainable work culture defines the basic existence of our organization and stays at the forefront of fueling our growth. We take immense pride in receiving this recognition from The Outlook Business Spotlight and cherish it as an example of the leaps and bounds one can achieve when a unified vision becomes the blueprint of a great work culture."

The body behind the sustainable thought

With a vision to revolutionize the digital landscape, Appinventiv emerged as a one-stop digital product engineering enabler. It stands strong on a foundation laid by the core team that leads the vision ahead for 1000+ tech experts, creative thinkers, and design enthusiasts across multiple global locations with all the needed ideas, intelligence, and technological support.

According to the Outlook India Survey, the employees shared a well-thought outlook on their employer regarding inclusivity, transparency, constructive feedback, and frequent extravagant events. Their social media handle is a testament to the fun an employee would seek in a place they spend their 9 hours of the day, 5 days a week.

What did this inspire them to achieve?

COVID was a testing time not only for people but for businesses as well. On the one hand, unemployment was skyrocketing; Appinventiv launched a Stepping Up campaign to help those fired from other companies find a job. While offering requisite assistance to external individuals, Appinventiv didn’t hesitate to conduct two rounds of increments with an average of 22% for its existing employees to help them stir away from COVID with financial ease.

During the COVID-19 crisis, the company extended support to remove the risk of uncertainty for all its employees by announcing the free-of-cost inclusion of all family members in their health coverage. This helped boost the morale and confidence of all employees resulting in a sharp increase in productivity, team collaboration, and environment positivity while they were working from home.

The company not only prevented salary and cost cutting, but instead gave out great referral bonuses, appraisals, and increments. It did not hesitate to conduct celebrations and appreciation events for the existing employees. They also started an internal entrepreneurship program in which the employees' ideas are supported and funded. The company also extended its support to the community by joining the fight against hunger during COVID-19 with the Daan Seva initiative, in which they served ration packages to daily wage earners and underprivileged migrant workers.

Keeping The Happiness Index At Priority

Not only do they ensure that the workplace is safe, productive, and comfortable, but they also focus on keeping their employees happy. That happiness index, with its growth, has helped the brand deliver more than 2000 projects on time and of top quality. It's true that a place you're happy in brings results that keep growing the happiness manifold.

The Outlook India Awards

Outlook Publishing (India) Pvt. Ltd., founded in 1995, is a division of Hathway Investments Private Limited that launched ‘Outlook’, a current affairs news magazine. Known for its bold and aggressive reporting, it continuously raises questions many had in their minds but never dared to ask.