- The biggies have signed on cricketers to endorse products and bought sponsorship rights on (Sony) Max. Plus, some are offering free tickets.
- Sony claims to have sold nearly 50 per cent of its inventory with more than six weeks still to go for the World Cup
- The mid-sized and small players with ad budgets between Rs 2 and Rs 10 crore will sponsor live features like action replay or buy crawlers. A few will also focus on sponsoring World Cup supplements in the print media.
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