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New UK Betting Sites For 2023 With The Best Sign-up offers

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UK Betting Sites

New UK Betting Sites for 2023 with the Best Sign-Up Offers

The British gambling industry is constantly growing and it’s no surprise that many new sports betting sites are constantly entering the market. After all, it is a profitable endeavour and bettors enjoy trying out new betting sites. The main reason for that being that new UK sportsbooks always have some fresh and unique promotion to offer. 

This is precisely why it’s big news when new betting sites become available to the public. With that in mind, let’s have a look at some of the new betting sites in the UK with some of the best sign-up offers for 2023. 

Please gamble responsibly. You must be 18 years of age or older to gamble at the betting sites featured on this page. BeGambleAware.org. All betting sites featured on this page are regulated by the UK Gambling Commission.

The 10 Best Betting Sites in UK in 2023



Best Feature

Welcome Bonus


Best Betting Odds in the UK

£30 in free bets


Biggest Sign-Up Offer

100% Profit Boost to up to £100 extra winnings


Best Site for Live Betting

£30 in free bets & £10 in free spins


Best Live Streaming

£25 in free bets & £5 Live Casino Bonus


Best Sports Selection

£10 in free bets


Random House Bets

£10 in free bets


Best Horse Race Betting

£30 in free bets & £10 casino bonus


Best for eSports Betting

100% up to £25 & 20 free spins


Best Mobile Betting App

50% up to £50 welcome bonus


Best VIP Program

£10 in free bets

The List of the Top 10 New Betting Sites for UK Players

1. BetUK - Best Betting Odds in the UK


Established back in 2018 and licensed by the UK Gambling Commission, BetUK is a fairly new betting site that fairs very well against the most well known online bookies in the UK today.

BetUK Sport Sign-Up Offer
BetUK has a simple offer for new members, you get £30 worth of free bets after you bet £10. The bonus lasts for 7 days and free bets must be used on 4 different selections with odds 1.3 of greater. However, you must read the terms and conditions first to be certain of what you will get.

BetUK Sports’s Mobile Betting App
BetUK has a great mobile app for both Android and iOS users. Their online betting app is very well-designed and will certainly provide a seamless experience.
Betting Markets Covered

BetUK has over 30 sports you can wager on covering over 400 different markets. Therefore, there is a plethora of options to choose from regardless if you’re a new sports bettor or an experienced one.

Accepted Payment Methods
BetUK has somewhat of a limited payment option selection. The only available payment methods are bank transfer, Visa, MasterCard and PayPal. No other payment options are currently available.

Customer Support
Customer support at BetUK is available via email and live chat feature. Though helpful, the staff take a while to respond and the live chat feature is lacking in some aspects. 

BetUk Pros and Cons


  • A plethora of sports and betting markets
  • Awesome mobile app
  • Reliable cash-out options


  • Limited payment options
  • Live chat could be better
  • No live-streaming feature

2. LeoVegas Sports - Biggest Sign-Up Offer


LeoVegas quickly became a well-known and reputable name in the UK online casino industry. Relatively recently it added a sports betting service as well and is now considered one of the best new UK sports betting sites. LeoVegas holds licences from both the UKGC and Malta Gaming Authority. 

LeoVegas Sports Sign-Up Offer
LeoVegass offers new members £30 worth of free bets after betting £10. Terms and Conditions apply for the offer so make sure you read up on that. Moreover, you can get a 100% profit boost up to £100 worth of extra winnings.

LeoVegas Sports’s Mobile Betting App
LeoVegas has an amazing native app designed for both iOS and Android users. The app got LeoVegas the Best Native App Reward in 2017 so you can expect excellence. 

Betting Markets Covered
This operator provides a multitude of betting markets spread over 35 different sports. To top it all off, LeoVegas also offers some of the most competitive odds among gambling operators in the UK.

Accepted Payment Methods
Although LeoVegas shines with unique offers, their payment options are quite limited. The payment methods supported are bank transfer, MasterCard, Visa, PaysafeCard, PayPal, Skrill and Apple Pay.

Customer Support
LeoVegas has excellent customer support that is available 24/7 via live chat, call back and email. They also have a comprehensive Help Centre with tons of answered questions for bettors who prefer self-service.

LeoVegas Sports Pros and Cons


  • Round the clock customer support
  • Competitive odds
  • A wide variety of sports and betting markets


  • Their live-streaming service only covers greyhound racing

3. BetFred - Best Site for Live Betting


Licensed by the UKGC, BetFred is an operator that has a reputation of being one of the absolute best. Although not one of the newest sportsbooks in the UK, BetFred does however offer their members new promotions all the time. 

BetFred Sign-Up Offer
BetFred’s sign-up offer should be checked when you read their terms and conditions. Currently it is that after wagering £10 deposit on bets with odds 2.0 or greater, new customers are eligible for a £30 free bets offer. 

BetFred’s Mobile Betting App
Aside from having a great mobile-friendly website, BetFred also has an amazing dedicated mobile app for Android and iOS users.

Betting Markets Covered
With over 50 years in business, BetFred knows how to cater to customer needs. You have over 30 different sports and a multitude of betting markets to choose from supported by in-play and live streaming features that guarantee the ultimate betting experience.

Accepted Payment Methods
As mentioned before, BetFred knows how to cater to their customers so they support payment options their customers prefer the most. These payment methods include bank transfer, Mastercard, Maestro, Visa, PayPal, Neteller and Skrill.

Customer Support
BetFred is available to customers 24/7 via live chat, telephone and email. Their staff is knowledgeable and very helpful, as well as quick to respond. There’s also a very comprehensive FAQ page available to you at all times.

BetFred Pros and Cons


  • Experienced and trustworthy sportsbook
  • Lots of sports and betting markets
  • Amazing customer support and betting app


  • No eSports coverage
  • No competitive odds
  • Lack of VIP program

4. Parimatch - Best Live Streaming


Licensed by the UKGC and founded back in1994, Parimatch is hands down one of the UK's favourite online sportsbooks. With modern design, odds, bets and offers, this operator keeps providing their customers with exactly what they want and need.

Parimatch Sign-Up Offer
Parimatch provides new customers £25 worth of free bets and another £5 live casino bonus as well after wagering £10. Terms and Conditions apply so read before opting in. 

Parimatch’s Mobile Betting App
Parimatch has a well-designed mobile betting app for Android and iOS users. Aside from a great user interface, you can also enjoy exclusive in-app betting bonuses, features and promotions.

Betting Markets Covered
Parimatch’s betting site has over 27 different sports for people to wager on. There is a wide variety of betting markets that will complement your experience. They have fantastic football coverage and live streaming features for niche sports as well. 

Accepted Payment Methods
As for the payment options, Parimatch can do much better. Only debit cards and PayPal are accepted, which is a very limited option. However, on the plus side, there are no transaction fees whatsoever. 

Customer Support
Parimatch has a very friendly customer support staff available 24/7 via live chat. Aside from that, they also have quite a robust FAQ section.

Parimatch Pros and Cons


  • Awesome website design
  • Comprehensive sportsbook
  • Quick transactions


  • Limited payment options
  • Limited promotions

5. Betiton - Best Sports Selection


Considered one of the most reputable and one of the best new UK sport betting sites, Betiton is licensed by both the Malta Gaming Authority and the UKGC. 

Betiton Sign-Up Offer
Not really a great offer compared to other operators Betiton offers a £10 free bet bonus to new customers after they wager £15. Do make sure to read the terms and conditions first if you want to learn more about this promotion.

Betiton’s Mobile Betting App
Betiton has a mobile-friendly website but no dedicated mobile betting app at the moment.

Betting Markets Covered
Betiton supports 25 different sports with plenty of betting markets to go alongside them. However, their live betting feature is what makes this operator one of the best new betting sites in the UK.

Accepted Payment Methods
Betiton may not have a lot of payment options supported but what they do have is spot on and exactly what their customers want. Those payment options include bank transfer, Visa, MasterCard, ecoPayz, Neteller, Skrill and MuchBetter. 

Customer Support
Betiton has great customer support that is available via live chat and email. They also have a very nice FAQ section. 

Betiton Pros and Cons


  • Overall great and popular sportsbook
  • Awesome live betting feature


  • Lack of mobile app
  • No 24/7 customer support
  • Prolonged withdrawal times

Click here to claim Betiton’s exclusive new sign-up offer

6. Kwiff - Random House Bets


Kwiff keeps surprising their customers all the time. Licensed by UKGC, this sportsbook operator has a truly unique way of doing things. Perhaps this is why it’s considered to be one of the best new betting sites in the UK market.

Kwiff Sign-Up Offer
Kwiff welcome offer consists of a £10 free bet offer after new customers place a £10 qualifying bet. But that’s not all, the sportsbook will randomly place a £20 surprise bet on your behalf and you get to keep the winnings if the bet is successful! There are no wagering requirements so this is a pretty nice offer for newcomers, but read the terms and conditions before you opt in. 

Kwiff’s Mobile Betting App
Kwiff has an amazing mobile betting app that is perfect in every sense of the word. Available to both Android and iOS users, Kwiff’s new mobile betting app is sure to provide a one-of-a-kind experience and design. 

Betting Markets Covered
Kwiff may not have much in terms of sports you can bet on. Only 16 different sports with a good number of betting markets. However, this operator randomly supercharges odds, which elevates the betting experience tenfold. You never really know what to expect with this sportsbook, which makes things much more exciting. 

Accepted Payment Methods
Kwiff has a limited number of supported payment methods. Only Visa, MasterCard, PayPal and ecoPayz are supported at this time.

Customer Support
This operator has an extensive FAQ page but if you don’t find answers there, a helpful and experienced customer support staff is available to you 24/7 via live chat. 

Kwiff Pros and Cons


  • Randomly enhanced features and odds
  • Great customer service
  • Live betting feature is excellent


  • No eSports
  • Limited payment options

7. 888 Sport - Best Horse Race Betting


888 is a well-known brand in the online gambling industry. That said, 888 Sport is a very popular new betting site in the UK and is considered to be one of the best sportsbooks in the country. Licensed by the UKGC, 888 Sport has embraced modern technology to power their betting endeavours. 

888 Sport Sign-Up Offer
888 Sport’s offer for newcomers consists of a £30 free bet offer after wagering £10 plus you get another £10 casino bonus if you wish to try that out. Terms and conditions apply so make sure you familiarise yourself with the rules.

888 Sport’s Mobile Betting App
888 Sport’s app is one of the best native betting apps in the UK. It’s pretty much the same as the website, meaning it has awesome functionality and design. It’s also available for both Android and iOS users. 

Betting Markets Covered
888 Sport covers 30 different sports and nearly 400 betting markets. They also pride themselves in having some of the most competitive odds with various features that will make your wagering experience much more exciting and entertaining. 

Accepted Payment Methods
888 Sport supports a variety of payment options including bank transfer, Visa, MasterCard, PayPal, Skrill, Neteller, Paysafecard, Trustly, Apple Pay, Neosurf, ecoPays and MuchBetter.

Customer Support
888 has one of the best customer support in the industry. Available 24/7 and across multiple channels, 888 customer support is also available in 8 different languages. 

888 Sport Pros and Cons


  • Amazing customer support
  • Cash out feature
  • Live stream and live betting features
  • Native app


  • Live streaming available to horse races only

8. Casumo - Best for eSports Betting


As a casino operator, Casumo has been in business since 2012. However, they launched their sportsbook back in 2020 making them one of the new betting sites in the UK. Licensed and regulated by both the MGA and the UKGC, Casumo is a very young sportsbook with a long way ahead of them.

Casumo Sign-Up Offer
There aren’t any sportsbook promotions yet at casumo aside for a £10 free bet offer after wagering £10. Terms and conditions apply. There is a 100% matching bonus up to £250 plus 20 free spins casino bonus if you want to give their casino site a shot.

Casumo’s Mobile Betting App
Casumo has a great mobile app for Android and iOS users that has a sleek and responsive design destined to meet your every need.

Betting Markets Covered
For a very young sportsbook, Casumo has around 27 different sports you can wager on and most of them are niche sports. However, there are various betting markets that may be of interest to you. The way things are going now, Casumo may give their sportsbook a much-needed boost in the future. 

Accepted Payment Methods
Casumo also has fairly limited support for payment options. The payment methods supported by Casumo include debit cards, Skrill, PaysafeCard, Skrill and MuchBetter. 

Customer Support
When it comes to customer support, Casumo is on par with the biggest operators out there. Aside from a very extensive FAQ page, Casumo has 24/7 customer support via live chat that responds to your questions almost immediately. 

Casumo Pros and Cons

  • Great native app
  • 24/7 customer support
  • Betting on politics and other events available


  • Limited sportsbook offers
  • Limited payment options
  • No live streaming

9. 10Bet - Best Mobile Betting App


Licensed by the MGA and UKGC, 10Bet is a new betting site that offers awesome betting markets, competitive odds and other promotions that keep people coming back for more.

10Bet Sign-Up Offer
New players are eligible for a 50% matching bonus up to £50. Terms and Conditions apply for the offer.
10Bet’s Mobile Betting App
10Bet has a very intuitive and modern mobile betting app for Android and iOS users. The app is simple to use and easy to navigate so people are sure to like it very much.

Betting Markets Covered
When it comes to sports and betting markets, 10Bet is at the very top of the game. With over 55 different sports and more than 2000 betting markets available, 10Bet can deliver on any expectation bettors may have today. 

Accepted Payment Methods
10Bet isn’t lacking in the field of supported payment options either. They support payment methods, such as Visa, Mastercard, PaysafeCard, Skrill, Neteller, Trustly, Apple Pay and MuchBetter.

Customer Support
10Bet also excels at customer support. They are available 24/7 over live chat, email and free telephone call. If you prefer self-service, there’s also an extensive FAQ section that can help you out. 

10Bet Pros and Cons


  • Awesome promotions
  • Great native app
  • Competitive odds
  • Quick payouts and no transaction fees


  • No cryptos
  • No live streaming

10. Mr. Play - Best VIP Program


Licensed by the UKGC, Mr. Play is thriving in a very competitive market of new UK betting sites. They are on the mission to become one of the best online bookies in the UK so far they’re doing more than a great job at achieving that mission.

Mr. Play Sign-Up Offer

Mr. Play offers a £10 free bet offer after betting £10 on qualified bets with specific odds. If you wish to learn more, make sure you read their terms and conditions for the welcome offer.

Mr. Play’s Mobile Betting App
Mr. Play has a very vibrant mobile betting app that is almost entirely the same as their website. In other words, their app is simple, easy to use and has a very nice design for both iOS and Android users.

Betting Markets Covered
Mr. Play has 30 different sports you can wager on and 166 betting markets. Not the largest, but their markets are focused on what their customers want so that’s quite the advantage. You can also wager on eSports and other specials if you ever get bored of regular sports.

Accepted Payment Methods
Mr. Play has limited payment options that include only Visa, MasterCard, Skrill and Neteller. No more payment options are available at this time.

Customer Support
Mr. Play has a huge knowledge base and FAQ section, aside from friendly customer support staff that are available via live chat and telephone. 
Mr. Play Pros and Cons


  • Awesome native app
  • Cash out feature
  • Competitive odds


  • No 24/7 customer support
  • Limited payment options
  • No live streaming

How Do We Rate New UK Sportsbooks

Every new betting site in the UK is rated objectively and uses strict criteria to determine whether or not a sportsbook operator deserves to be called one of the best betting sites in the UK. In order to determine that, we evaluate operators based on a few very essential factors. Here are a few examples.

Licensing and Security

All new sportsbooks need to be licensed and regulated by a government body, such as the UK Gambling Commision, for example. They must also have proper security measures in place to protect user data and ensure safe transactions

Competitive Odds

Another vital factor we evaluate is competitive odds. Bettors must get value from odds and one sportsbook cannot differentiate themselves too much from the others. We closely look at how valuable and competitive odds are so that we can provide the most accurate information to bettors in the UK. 
Welcome Offers and Promotions

Welcome offers and promotions also provide value to new and existing customers. The same rules always apply to new sportsbooks and new online casinos alike. We evaluate these offers to determine just how valuable they are so that we can inform bettors regarding what they can expect from each offer. 

Always read the terms and conditions of any real money betting sites before using real money to play.

Betting Site

Welcome Offer

LeoVegas Sports

100% Profit Boost to up to £100 extra winnings

888 Sport

£30 in free bets & £10 casino bonus


£30 in free bets & £10 free spins

BetUK Sports

£30 in free bets


100% up to £25 & 20 free spins

Accepted Payment Methods

Another crucial factor is payment methods. Every bettor has a preferred payment method they like to use at online sportsbooks. This is why we look at how many different payment options are available at every sportsbook so that bettors can know if their favourite method is among them.

Features: Live Betting, eSports, Virtual Sports…

Sportsbook features add to the overall excitement and fun when wagering on sports. That’s why the best betting sites have a variety of different features like live betting, live streaming, betting on politics, eSports coverage and so on. The more features there are, the better the overall experience will be for bettors.

Customer Support

Of course, customer support is yet another vital factor that needs to be evaluated. Bettors run into issues and inconveniences all the time and it’s up to the customer support staff to resolve such issues as efficiently and as quickly as possible. This is why we test the customer support to determine just how effective it really is. 

The Best Live Betting Sites in the UK

Live betting is one of the most popular features today. It adds to the over excitement and fun as it allows bettors to wager on various outcomes while the sports match is well under way. This is why online sportsbooks should support this feature as more and more bettors are drawn to this endeavour not only in the UK but the rest of the world as well. 

Sportsbooks that offer live streaming:

  • BetUK
  • LeoVegas
  • Parimatch

What Are the Most Popular Sports to Bet on in the UK

People wager on all sorts of sports these days. Some prefer traditional sports while others are more into niche sports. Nevertheless, the more sports bettors can bet on a sportsbook has, the better. That said, here are a few of the most popular sports to bet on in the UK.

Best Football Betting Sites

Football is arguably the most popular sport in the world and thus the most popular sport to bet on, especially in the UK. This is why UK bettors often look for sportsbooks that have extensive football coverage.

Register with BetFred for the best football betting odds

Best Horse Racing Betting Sites

The UK has a long tradition and history of horse races. This is why this sport is so famous and highly sought-after in the UK. As you might imagine, people do love to wager on which horse will win the race every now and then.

Register with 888 Sport for the best horse racing betting odds

Best Cricket Betting Sites

Cricket is a unique sport that is renowned across the UK and former British colonies, especially in India. People across the UK still enjoy this sport very much and will gladly wager on it every chance they get. 

Register with BetUK Sports for the best cricket betting odds

Best Rugby Betting Sites

Rugby is another renowned sport that originated in the UK. Rugby is a full-contact sport that offers a thrilling watching experience, which is why so many people in the UK still love this sport. Wagering on rugby teams is also a popular endeavour among rugby fans. 

Register with Casumo for the best rugby betting odds

Tennis Betting Sites

Tennis was always a very popular sport in the UK, especially since one of the biggest grand-slam championships is held at Wimbledon each year. Today, tennis has gotten even more popularity to the point where people often wager on possible outcomes of individual matches or entire tournaments for that matter

Register with Mr Play for the best tennis betting odds

Frequently Asked Questions about Betting Sites in UK

Is sports betting legal in the UK?

Yes it is. The British Government has decided to fully legalise and regulate any form of betting and gambling by licensing operators via the UK Gambling Commision. Therefore, sports betting in the UK is a completely legal activity that any adult can enjoy.

Which are the best online gambling sites in Britain?

Well that depends mostly on personal preferences. The very best gambling sites in the UK all meet the industry standards and are all equally viable operators you can opt-for. However, some sportsbooks may have features that you prefer while others might not have them. In such case, it’s up to you to decide which one will be deemed the best. 

Which are the newest sports betting apps in the UK?

As mentioned before, the UK gambling industry is constantly growing and new sportsbooks enter the market all the time. The newest ones are those who have been operating for the last two to three years, although even some sportsbooks that have been in the market longer have recently restructured their betting services so they can be considered the newest as well.

How can I verify if a new betting site is legitimate?

It’s very simple actually. All you have to do is check to see if the new betting site is licensed by a regulatory body. Whether that’ the UKGC, Malta Gaming Authority or any other reputable government source is irrelevant, as long as the sportsbook is properly licensed they are considered legitimate.

Is playing for real money at a new UK betting site safe?

If the sportsbook is licensed then yes. An operating licence doesn’t just mean that a sportsbook can operate legally within a given country. It also means that a sportsbook must abide by specific regulations and rules regarding safety, responsible gaming policies and many other regulations imposed by the government body that has issued the licence to an operator. 

Disclaimer : The above is a sponsored post, the views expressed are those of the sponsor/author and do not represent the stand and views of Outlook Editorial.