Founded in 2023 under the umbrella of Popular Group, the Luxe Cars brand has swiftly become a prominent player in the luxury used car industry, driven by George Kuttukaran Saju.
The Popular Group, with a legacy spanning 75 years in the automobile industry, operates in Kerala, Tamil Nadu, and Karnataka
The group has established itself as a prominent player in dealership operations, representing renowned brands such as Toyota, Lexus, Hyundai, Mahindra, Bajaj, KTM, Chetak, Harley Davidson, and JCB. Today, Popular Group has diversified its focus, venturing into the realms of Edu-tech, Mobility services, and a cutting-edge venture in Data Science/DX services.
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The inspiration behind Luxe Cars stems from the maturation of the Indian car industry, mirroring the growth trajectory of the West.
A surge in high-profile jobs and lifestyle changes among young Indians has fueled a demand for luxury cars. Luxe Cars aims to tap into this burgeoning market by offering value for money, professionalism, and quality assurance based on their two decades of used car business expertise.
USP of Luxe Cars: Transparency and Assurance
Luxe Cars challenges the prevailing perception of the used car business as shrouded in ambiguity and unethical practices.
The company's commitment to transparency sets it apart in the market. Luxe Cars exclusively deals with cars boasting a clean service history, ensuring periodic service maintenance at OEM dealerships without a record of accidents or flooding. This commitment is shared with customers during sales discussions, establishing a foundation of trust.
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The unique selling propositions of Luxe Cars extend to a wide selection of pre-owned luxury cars refurbished to the standards of brand-new vehicles.
A 203-point health report guarantees the quality of each car, accompanied by a 6-month warranty, 3-day product return policy, and pan-India roadside breakdown assistance, instilling confidence in buyers.
Luxury cars sourced by Luxe Cars primarily come from customers upgrading to high-end Toyota and Lexus vehicles. Additionally, the company procures cars from individuals or corporations selling for various reasons such as relocating to other cities, conclusion of lease agreements, or upgrading to a higher segment.
Leveraging digital platforms effectively, Luxe Cars also relies on customer references, a testament to the trust they've earned.
The 203-point evaluation process ensures a comprehensive and foolproof quality assessment making sure there are zero mechanical defects, coupled with due diligence on service history and document authenticity—a critical aspect of the used car business.
Refurbishing and Certifying Process
A 360-degree detailing process and checks on vital components like tires and batteries are standard. Any pending periodic maintenance is completed at the OEM service centre itself resulting in the trouble-free ride for the next 10,000 kilometers.
To establish trust, Luxe Cars verifies the service history and RTO extract of every car. Sharing these documents with buyers reinforces the authenticity of the product.
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Competitive Pricing and Value
Luxe Cars employs an expert team for intense pan-India price research and analyses historical price data. With two decades of used car business experience, the company determines the right depreciation for each car, offering competitive pricing and value to customers.
With 421 customers served to date and a commitment to transparency, Luxe Cars stands at the forefront of the luxury car resale market, offering a unique blend of quality, trust, and professionalism.
As George Kuttukaran Saju aptly puts it, "We see this young customer segment to be highly potential for a Luxury used car business, where they will be looking for value for money, professionalism, and assurance on the quality, which we can confidently provide from our 20 years of used car business experience."
